Natalia Lehmann
Senior Campaign Manager at MoreVisibility- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Serina Fignole
I enjoyed working with Natalia at MoreVisibility. She is a very organized, conscientious, and dedicated team member. Her skills include strong knowledge of Digital Marketing and Social Media Marketing. She was always willing to learn and lend a helping hand to her co-workers. Through all of this, she truly inspired me to work harder and to continue to go after my goals.
Angela Glanzman
Working closely with Natalia for the last few years has allowed me to reap the benefits of her stellar professionalism and commitment to excellence. I could count on Natalia to come prepared with new ideas and customized recommendations that consistently translated into increased revenue for our clients. In addition to her industry expertise, one of Natalia's greatest assets has been her positive attitude and willingness to take on additional responsibilities in an effort to better support our team and her clients. I have been so fortunate to work and learn from Natalia and she will be a valued addition to any organization.
Serina Fignole
I enjoyed working with Natalia at MoreVisibility. She is a very organized, conscientious, and dedicated team member. Her skills include strong knowledge of Digital Marketing and Social Media Marketing. She was always willing to learn and lend a helping hand to her co-workers. Through all of this, she truly inspired me to work harder and to continue to go after my goals.
Angela Glanzman
Working closely with Natalia for the last few years has allowed me to reap the benefits of her stellar professionalism and commitment to excellence. I could count on Natalia to come prepared with new ideas and customized recommendations that consistently translated into increased revenue for our clients. In addition to her industry expertise, one of Natalia's greatest assets has been her positive attitude and willingness to take on additional responsibilities in an effort to better support our team and her clients. I have been so fortunate to work and learn from Natalia and she will be a valued addition to any organization.
Serina Fignole
I enjoyed working with Natalia at MoreVisibility. She is a very organized, conscientious, and dedicated team member. Her skills include strong knowledge of Digital Marketing and Social Media Marketing. She was always willing to learn and lend a helping hand to her co-workers. Through all of this, she truly inspired me to work harder and to continue to go after my goals.
Angela Glanzman
Working closely with Natalia for the last few years has allowed me to reap the benefits of her stellar professionalism and commitment to excellence. I could count on Natalia to come prepared with new ideas and customized recommendations that consistently translated into increased revenue for our clients. In addition to her industry expertise, one of Natalia's greatest assets has been her positive attitude and willingness to take on additional responsibilities in an effort to better support our team and her clients. I have been so fortunate to work and learn from Natalia and she will be a valued addition to any organization.
Serina Fignole
I enjoyed working with Natalia at MoreVisibility. She is a very organized, conscientious, and dedicated team member. Her skills include strong knowledge of Digital Marketing and Social Media Marketing. She was always willing to learn and lend a helping hand to her co-workers. Through all of this, she truly inspired me to work harder and to continue to go after my goals.
Angela Glanzman
Working closely with Natalia for the last few years has allowed me to reap the benefits of her stellar professionalism and commitment to excellence. I could count on Natalia to come prepared with new ideas and customized recommendations that consistently translated into increased revenue for our clients. In addition to her industry expertise, one of Natalia's greatest assets has been her positive attitude and willingness to take on additional responsibilities in an effort to better support our team and her clients. I have been so fortunate to work and learn from Natalia and she will be a valued addition to any organization.
Credentials
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Trusted Digital Media Advisor
GoogleFeb, 2015- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJun, 2021- Sep, 2024 -
AdWords Search
GoogleJun, 2021- Sep, 2024 -
Google Analytics
GoogleJun, 2021- Sep, 2024
Experience
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MoreVisibility
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United States
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Advertising Services
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1 - 100 Employee
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Senior Campaign Manager
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Dec 2021 - Present
On track to manage $4.4 million budget in 2022 (+55% YoY)*Have maintained an average 4:1 ROI for e-commerce clients*All clients increased ad spend in 2022 due to excellent attention to detail and execution in strategy, which led to achieving all current lead and ROI goals
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Campaign Manager
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Dec 2020 - Dec 2021
Managed $2.9 million budget for roster of clients varying from e-commerce to lead generation, in industries including skincare, healthcare and nonprofit sector Responsible for the management of client’s digital campaigns (Google Ads, Meta, TikTok, Bing, shopping feeds, programmatic partners, etc.)* Digital Media Strategy, to include channel research and planning * Initially and ideas ongoing for expansion/testing* Identify keywords, audiences, tactics, plus develop ad copy and/or select visual creatives* Engine/Channel selection & budget allocation – bid management strategy* Landing page selection or guidance provided to client* Ongoing analysis and campaign optimization activity* Overall account management and maintenance, including quality control* Leverage web analytics data to understand conversions and ROI, to improve/expand campaigns and performance.* Report internally to team and present externally to clients on performance, results and campaign challenges, along with new ideas or emerging trends.
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Sola Nia Consulting
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United States
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Advertising Services
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Digital Marketing Consultant
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Dec 2018 - Dec 2020
Provided consultation and training in marketing strategy, social media campaign management, search engine marketing, search engine optimization, Google Analytics, content creation, website optimization and management, web design, in addition to project management and operations management. Provided consultation and training in marketing strategy, social media campaign management, search engine marketing, search engine optimization, Google Analytics, content creation, website optimization and management, web design, in addition to project management and operations management.
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Client Strategist / Content & Social Media Strategist
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Sep 2017 - Dec 2018
• Managed digital marketing programs for a roster of 11 clients, including 4 nonprofit organizations, working closely with specialists across multiple departments to ensure partnership success• Led several digital marketing footprint projects for various nonprofits, working with team members to create an extensive analysis of an organization's digital marketing presence, areas of opportunities and recommendations to improve and enhance digital marketing• Created and executed social media strategies for various clients (including several nonprofits), completing tasks such as creative content creation, daily channel management and paid campaign management, resulting in heightened engagement and community growth• Successfully upsold clients into robust annual programs due to excellent performance improvements• Led and managed Brand Reputation Management program, which included daily channel monitoring, sentiment analysis reporting and strategies to improve brand reputation and onsite user experience• Helped manage and lead new project management system roll out, creating documentation for company wide use, in addition to leading training sessions• Actively participated as team lead for various outreach efforts, including Christmas Toy Drive for the Florence Fuller Center, resulting in over 5x toys raised to previous years, and Making Strides Breast Cancer fundraising, resulting in a 6% donation growth YoY
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Account Coordinator
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May 2016 - Sep 2017
• Managed top tier client's robust social and content program, including overseeing specialist efforts, contributing creative ideas and providing performance analysis and recommendations• Assisted with the agency’s premier accounts, working with members of the external and internal teams, helping manage client operations with various departments such as analytics, content, interactive advertising, SEO, and social media• Voted employee of the month by fellow peers 5 months into position, demonstrating excellent work ethic and ability to work well with others. • Successfully completed elite Google 5pecialist challenge, passing all 5 Google ad certification tests• Graduated with a Master’s degree from Lynn University, with a focus on Marketing, while simultaneously working full time• Promoted to Client Strategist after demonstrating passion to succeed and excel at MoreVisibility
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Cendyn
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United States
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Software Development
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400 - 500 Employee
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Digital Marketing Coordinator
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Dec 2014 - May 2016
• Managed digital marketing campaigns and overall digital strategy for a roster of over 30 hospitality clients, achieving notable YoY budget and revenue increases• Presented quarterly and yearly marketing results to senior level executives, showcasing exceptional communication skills• Produced detailed campaign performance analysis in order to optimize and implement strategies to achieve ROI objectives • Created media plans, strategic marketing plans, and budget recommendations to align strategy with client goals• Managed and negotiated media buys • Created ad copy, and collaborated on creative concepts• Provided excellent customer relation management• Trained new team members on reporting procedures• Conducted market research for clients, in addition to international prospecting campaigns• Google Analytics Certified • Google DoubleClick Bid Manager, Campaign Manager Certified• Completed Google Mobile & TrueView Video Fundamental Courses• Completed Google's Trusted Digital Media Advisor Course
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Sales and Marketing Assistant
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Jan 2014 - May 2014
• Completed marketing plan to generate awareness to potential clients through cold calls and email marketing campaigns, ultimately leading to various qualified leads• Developed company marketing materials and collateral• Successfully redesigned, and updated sales presentation for upper management• Recognized for superior customer service skills • Controlled and monitored SEO/SEM efforts on new company website, analyzing results through AdWords and Google Analytics• Collaborated on new company website design• Coordinated email marketing campaigns, in addition to producing content and design ideas• Developed, organized, and updated company market data, large scale client databases, in order to identify prospective leads• Contributed to press releases and quarterly company newsletters• Collaborated on various projects directly with the Vice President of Business Development
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Programming and Production Intern
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Jan 2013 - Apr 2013
• Created daily blog content, in addition to contributing ideas for social media platforms• Contributed topic ideas for radio programming• Executed Walk MS team creation, and contributed to fundraising efforts and sponsor prospecting• Assisted with various promotional events, in addition to contributing creative ideas• Observed show programming and assisted in daily tasks such as board management, music scheduling, and commercial logs • Created daily blog content, in addition to contributing ideas for social media platforms• Contributed topic ideas for radio programming• Executed Walk MS team creation, and contributed to fundraising efforts and sponsor prospecting• Assisted with various promotional events, in addition to contributing creative ideas• Observed show programming and assisted in daily tasks such as board management, music scheduling, and commercial logs
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Education
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2016 - 2017
Lynn University
Master of Business Administration (M.B.A.), Marketing -
2010 - 2013
University of Central Florida
Bachelor of Science (BS), Interdisciplinary Studies
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