Experience

Зарплата.ру

• Russian Federation
• Information Technology & Services
• 1 - 100 Employee

• Brand Manager

  • Jan 2021 - Present

  Marketing plan & advertising: - developed, implementated and coordinated local and national advertising (online and offline) and promotional activities. Created idea, producted, placed, analyzed, prepareted reports. - prepereted POS, presentations, promotional literature. Marketing plan & advertising: - developed, implementated and coordinated local and national advertising (online and offline) and promotional activities. Created idea, producted, placed, analyzed, prepareted reports. - prepereted POS, presentations, promotional literature.



Терра Импэкс

• Новосибирск

• Head Of Marketing Communication

  • Mar 2017 - Dec 2020

  Digital marketing: - managed of development and launched the web-site www.terra-kip.ru with supervision of external agency. - coordinated and analyzed SEO-promotion and digital advertising campaigns. Local advertising and promotional activities: - created, orginized and coordinated events and promo: exibitions, seminars, conferences for clients, corporate events - New Year, Company Day. - created and coordinated production POS, presentations, promotional literature and materials, souvenir production. Show less



2GIS

• Technology, Information and Internet
• 700 & Above Employee

• Head Of Marketing Communication

  • Jul 2007 - Feb 2017

  Leader of marketing communication group Marketing plan & advertising: - developed, implementated and coordinated local and national advertising (online and offline) and promotional activities. Created idea, producted, placed, analyzed, prepareted reports. - orginized events for B2B and B2C: trade-fairs, business-breakfasts for clients, conferences, sport- events Sochi-2014, cooperated with Red Bull, S7, DNS. - prepereted POS, presentations, promotional literature. Digital marketing: - maintained corporate web site, blog and social media for B2C and B2B clients. Coordinated digital ads and SEO. -promoted 2GIS-app on Google Play and App Store PR strategy & PR support: - orginized PR-events for journalists in Novosibirsk and Moscow. - created news and press-releases. - coordinated design for SMM. Projects: - realised negotiation with vendors and Retail channels. - trained to build 2GIS knowledge and skills. - provided outstanding customer service and sales support to 2GIS's advertisers and users. - managed of project team. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• PR and advertising manager

  • Mar 2003 - Jul 2007

  - placed advertisement in mass communication media: Novosibirsk and other Russian regions, Kazakhstan (press, radio, TV), mediaplaning, information gathering about mass communication media in different regions (rates, contacts). - Orginized sponsor events arrangement: taking part in municipal festivals; conference and exhibition organization, event –marketing. - Placed of orders for production promotional literature and materials: souvenir production and POS. - Developed and realization of sale promotion (trade-marketing) events: preparation and taking part in advertising actions; work with advertising agency. Effectivness analysis of advertising campaign. -Taked part in development of new trade marks, slogans. - Internal PR: preparated publication of the corporative newspaper, content of the company internal website. - External PR: news release preparated, interectied with journalist and Internet resources, organized interview with company's top-managers, content of the external website, monitoring competitor PR- activities. Show less