Content Strategist

• Apr 2023 - Present

- Responsible for creating Social Media strategies for Cemex Global, with the objective of increasing brand awareness, community engagement and growth. - Responsible for developing creative content proposals and delivering them to our team of designers, video editors and copywriters, making sure the content stays true to brand. - Brand and Industry analysis, keeping a global vision - Responsible for creating Social Media strategies for Cemex Global, with the objective of increasing brand awareness, community engagement and growth. - Responsible for developing creative content proposals and delivering them to our team of designers, video editors and copywriters, making sure the content stays true to brand. - Brand and Industry analysis, keeping a global vision

Marketing Communications Specialist

• May 2022 - Present

Head Of Marketing Communications

• May 2022 - Apr 2023

Marketing Copywriter & Content Creator

• Nov 2020 - May 2022

Content Creator and Content marketing strategist at EnviaFlores.com, where I helped develop and place the brand voice -Andrea de EnviaFlores- and developed the content strategy for social media platforms (TikTok, Twitter, Instagram and Facebook). With a KPI driven strategy, we achieved a social media growth of over 400%, placing the company in the top 10 social media growth globally according to Sprout Social, and increasing its awareness overall. Content Creator and Content marketing strategist at EnviaFlores.com, where I helped develop and place the brand voice -Andrea de EnviaFlores- and developed the content strategy for social media platforms (TikTok, Twitter, Instagram and Facebook). With a KPI driven strategy, we achieved a social media growth of over 400%, placing the company in the top 10 social media growth globally according to Sprout Social, and increasing its awareness overall.

Junior Marketing

• Jun 2019 - Nov 2020