Experience

Vipnet360

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Digital Marketing Manager for BBVA

  • Mar 2021 - Present

  •Develop & execute digital marketing strategies to grow BBVA AM's brand presence and relevancy in Spain, Portugal, Argentina, Colombia and Mexico. Data analysis and web analytics/SEO.• Support and collaborate closely with Product and other functional teams to define the marketing strategy to land new products effectively in market. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information.

• Product and Account Manager

  • Mar 2019 - Mar 2021

  Accounts: Huawei, Santander Bank, Mitsubishi Electrics, MTP, Banca March, BBVA• Build effective and lasting customer relationships, with strategic and problem-solving sales approach. Plan and implement integrated marketing initiatives (online and offline) in order to drive key brand metrics of awareness, consideration & credibility.• Identify, build and maintain partnership opportunities across a variety of channels including entertainment, social media, brands, influencers and other businesses to drive the brand marketing strategy and objectives of each account.• Increase social engagement and facilitating the online community of the brands we work with, by planning campaigns and goal setting across all the Brand Channels



WKND

• Movies, Videos, and Sound
• 1 - 100 Employee

• Co Founder/ Marketing Manager

  • Jun 2013 - Present

  • Project Management: Plan and manage marketing budgets focusing on key performance metrics. • Startups Marketing strategy: Provide innovative thinking around scalable solutions and creative workflows for dub asset creation and management • Indentify new channel marketing opportunities and build a clear & engaging consumer relationship •Elaborate and follow up proposals and pitches for external clients in order to maximize business opportunities • Project Management: Plan and manage marketing budgets focusing on key performance metrics. • Startups Marketing strategy: Provide innovative thinking around scalable solutions and creative workflows for dub asset creation and management • Indentify new channel marketing opportunities and build a clear & engaging consumer relationship •Elaborate and follow up proposals and pitches for external clients in order to maximize business opportunities



BBVA Asset Management

• Spain
• Investment Management
• 700 & Above Employee

• Digital Marketing Strategist

  • Mar 2018 - Mar 2019

  • Track record of designing and implementing content strategies that delivered measurable results; Responsible for the creation of the editorial structure of the web and Social Media channels within the marketing department to ensure that all content across the business is integrated and aligned to support business objectives •Digital transformation strategies: use of technologies to create new experiences and solutions for clients •Monitoring and measuring the effectiveness of marketing campaigns. Optimize performance across the marketing mix and deliver insights and opportunities to Sales and other departments



Banco Santander

• Argentina
• Banking
• 1 - 100 Employee

• Marketing and Communications Analyst

  • Nov 2016 - Dec 2017

  • Plan, implement and manage marketing strategy for Global team ( UK, Mexico, USA, Poland, Germany, Argentina...) • Review and manage content marketing strategy • Build and maintain relationships with external partners and agencies to support and drive global brand marketing strategy. • Plan, implement and manage marketing strategy for Global team ( UK, Mexico, USA, Poland, Germany, Argentina...) • Review and manage content marketing strategy • Build and maintain relationships with external partners and agencies to support and drive global brand marketing strategy.



Publicar - Publicidad y Soluciones Multimedia S.A

• Advertising Services
• 300 - 400 Employee

• Marketing Analyst

  • Aug 2014 - Sep 2015

  •Manage client events logistic operations, including mailing, confirmations, venue and vendor management, as well as the subsequent business development initiatives derived from them;•Drive direct communication initiatives with program participating companies, including webinars preparation and hosting, and eventually material translation.•Events organization•Endomarketing campaigns•Direct Marketing actions to generate headlines: e-mailings, blog posts, etc.

• Communications Specialist

  • Feb 2014 - Aug 2014

  •Newsletter and web content (Wordpress)•Email Marketing (Mailchimp)•Corporate Presentations•Measuring KPIs with Google Analytics•Event organization (internal and external)