Natalia Gutiérrez Roa

Communication Specialist at TCI Network
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Contact Information
Location
Seville, Andalusia, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Francés Full professional proficiency

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Experience

    • Spain
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communication Specialist
      • Jun 2022 - Present

      I manage TCI Network content - related to economic development, innovation, and clusters ecosystem - through the different communication channels: web, social media, marketing campaigns, publications, PR materials, and conferences & webinars organization support. I manage TCI Network content - related to economic development, innovation, and clusters ecosystem - through the different communication channels: web, social media, marketing campaigns, publications, PR materials, and conferences & webinars organization support.

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Communication Officer
      • Nov 2016 - Jun 2022

      Design and execution of communication and dissemination plans for European Projects funded by the European Commission: - Internal coordination, subcontracting, KPIs, milestones and budget control. - Content creation for digital and offline media (web, social media, mailing, brochures, videos). - Events and webinars organization. I also participate in the execution of services in the Business Development area such as: - Brand creation. - Reports design and layout. - Transfer plans for university research groups and other innovation projects. Finally, before I specialize myself in the projects area, I have worked in others activities on the PR and Communication department of CTA, such as: -Internal communication (team building activities, internal communication channels and other actions). - Supplier management (agreements with media, agencies and others for outsourcing services). - Publications management (technical reports, annual report, brochures or corporate dossier, among others). - Marketing plan and KPIs. Show less

    • Spain
    • Leisure, Travel & Tourism
    • Project Manager
      • Mar 2016 - Aug 2016

      From my position as Project Manager I was responsible for the areas of: - Marketing and communication: brand strategy and digital content (web, blog, social media and mailing), design of communication materials, searching for partners and new international distribution channels, - Product design: profitability and cost analysis for the adequacy per project of each of the services. - Management and suppliers: travels organization and subcontracting. - PR and communication: direct attention to all our customers and collaborators. Show less

    • Chile
    • E-Learning Providers
    • Communication and Marketing Director
      • Jun 2015 - Mar 2016

      - Design of the corporate identity, commercial tools and websites for the main brand and the Polish branch (logos, course catalog and brochures). - Digital marketing: SEO optimization, content curation for social media, blog and e-mail marketing campaigns (Spanish and Chilean branch). - Media relations (advertising and reputation). International working environment in Spain, Chile and Poland. - Design of the corporate identity, commercial tools and websites for the main brand and the Polish branch (logos, course catalog and brochures). - Digital marketing: SEO optimization, content curation for social media, blog and e-mail marketing campaigns (Spanish and Chilean branch). - Media relations (advertising and reputation). International working environment in Spain, Chile and Poland.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Co-founder and Communication Specialist
      • Mar 2014 - May 2015

      Buquei&Co. was the entrepreneurial adventure that allowed me to gain experience in business communication projects. Our goal was to offer a comprehensive consulting service in corporate communication, focusing on the development of a committed brand identity and values. Thanks to the entrepreneurship support program of the City Council of Seville and the CREA Center, we were able to develop our business model, our brand and work for clients such as the University of Seville. From Buquei&Co. we worked with our clients in the design and execution of the communication and marketing plan, campaigns management, social media, web design and commercial tools. This experience gave us the opportunity to receive interesting professional proposals in others companies, so we feel very grateful. Show less

    • Türkiye
    • Medical Practices
    • 1 - 100 Employee
    • Corporate Social Responsibility and Franchise Administration Project Coordinator
      • Apr 2011 - Mar 2014

      Coordination of all the agents participating in the "Sonríe Project", a CSR initiative promoted by Dental Company to improve oral health in the Pediatric Oncology area of the Virgen del Rocío Hospital in Seville, through a series of activities and conferences, which involved, in addition to the hospital's own medical unit, dentists, assistants and independent associations. I combined this project with my activity in the Administration Department of the franchise, dealing mainly with the clinics accounts, agreements with suppliers and providing support to the clinics in training. Show less

    • Account officer
      • Mar 2009 - Mar 2010

      My main tasks were in the field of commercial management and customer service, highlighting: - Customer accounts (quotations and commercial follow-up) - Meetings and events organization - PR and customer service - Digital content management and website - Commercial campaigns My main tasks were in the field of commercial management and customer service, highlighting: - Customer accounts (quotations and commercial follow-up) - Meetings and events organization - PR and customer service - Digital content management and website - Commercial campaigns

    • Fair Organization Assistant
      • Jan 2008 - Sep 2008

      The Exhibition and Congress Palace of Seville hosts every year many events of different types. In 2008 I had the opportunity to do my internship in the Trade Fair Organization department, which allowed me to continue with a work contract for a few more months and participate as support in the organization of events such as SIMOF, Mobiliaria, FecoPan or Andalucía Sabor, among others. The Exhibition and Congress Palace of Seville hosts every year many events of different types. In 2008 I had the opportunity to do my internship in the Trade Fair Organization department, which allowed me to continue with a work contract for a few more months and participate as support in the organization of events such as SIMOF, Mobiliaria, FecoPan or Andalucía Sabor, among others.

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Animation Manager
      • Jun 2007 - Sep 2007

      The Hotel Barceló Montecastillo Golf & Sport Resort is a spectacular hotel complex of reference in Jerez de la Frontera, Cádiz. In the summer of 2007 I was in charge of the design and implementation of the hotel's entertainment and leisure program for Fiesta Consulting, a tourist entertainment agency. I worked as a tourist entertainer for sports, leisure and children's activities, as well as acting as public relations with the hotel's guests. The Hotel Barceló Montecastillo Golf & Sport Resort is a spectacular hotel complex of reference in Jerez de la Frontera, Cádiz. In the summer of 2007 I was in charge of the design and implementation of the hotel's entertainment and leisure program for Fiesta Consulting, a tourist entertainment agency. I worked as a tourist entertainer for sports, leisure and children's activities, as well as acting as public relations with the hotel's guests.

Education

  • Universidad de Sevilla
    Máster en Dirección de Comunicación Empresarial e Institucional, Comunicación Empresarial
    2012 - 2013
  • Google & IAB
    Curso de Marketing Digital, Marketing digital
    2014 - 2014
  • Universidad de Navarra
    Curso de redacción en internet, Comunicación digital y contenidos multimedia
    2017 - 2017
  • Communication Package
    Comunicación de proyectos europeos. Factores Clave de Impacto en H2020, Comunicación
    2017 - 2017
  • Euroinnova Business School
    Gestión de la Responsabilidad Social en Empresas y Organizaciones. Modelo RS10, Responsabilidad social corporativa
    2015 - 2015
  • CEA
    Posgrado Técnico en Protocolo y Organización de Actos, Protocolo, Comunicaciónn y Eventos
    2010 - 2011
  • Universidad de Sevilla
    Diplomada en Turismo, Turismo
    2004 - 2007
  • CEA
    Turismo sostenible y Desarrollo Local, Turismo, desarrollo sostenible, políticas de desarrollo local.
    2011 - 2011
  • Trinity College London
    C1 Certificate, English
    2019 - 2019
  • Miríadax - Telefónica Educación digital
    Curso de especialización, Growth Hacking
    2020 - 2020
  • KIM BCN | Knowledge Innovation Market BCN
    Programa formativo, La comunicación de la innovación en proyectos europeos
    2022 - 2022

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