Natalia Gutiérrez Roa
Communication Specialist at TCI Network- Claim this Profile
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Inglés Full professional proficiency
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Francés Full professional proficiency
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Bio
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Experience
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TCI Network
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Spain
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Non-profit Organization Management
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1 - 100 Employee
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Communication Specialist
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Jun 2022 - Present
I manage TCI Network content - related to economic development, innovation, and clusters ecosystem - through the different communication channels: web, social media, marketing campaigns, publications, PR materials, and conferences & webinars organization support. I manage TCI Network content - related to economic development, innovation, and clusters ecosystem - through the different communication channels: web, social media, marketing campaigns, publications, PR materials, and conferences & webinars organization support.
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CTA, Technological Corporation of Andalusia
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Communication Officer
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Nov 2016 - Jun 2022
Design and execution of communication and dissemination plans for European Projects funded by the European Commission: - Internal coordination, subcontracting, KPIs, milestones and budget control. - Content creation for digital and offline media (web, social media, mailing, brochures, videos). - Events and webinars organization. I also participate in the execution of services in the Business Development area such as: - Brand creation. - Reports design and layout. - Transfer plans for university research groups and other innovation projects. Finally, before I specialize myself in the projects area, I have worked in others activities on the PR and Communication department of CTA, such as: -Internal communication (team building activities, internal communication channels and other actions). - Supplier management (agreements with media, agencies and others for outsourcing services). - Publications management (technical reports, annual report, brochures or corporate dossier, among others). - Marketing plan and KPIs. Show less
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Wild Photoescape
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Spain
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Leisure, Travel & Tourism
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Project Manager
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Mar 2016 - Aug 2016
From my position as Project Manager I was responsible for the areas of: - Marketing and communication: brand strategy and digital content (web, blog, social media and mailing), design of communication materials, searching for partners and new international distribution channels, - Product design: profitability and cost analysis for the adequacy per project of each of the services. - Management and suppliers: travels organization and subcontracting. - PR and communication: direct attention to all our customers and collaborators. Show less
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Better Training
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Chile
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E-Learning Providers
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Communication and Marketing Director
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Jun 2015 - Mar 2016
- Design of the corporate identity, commercial tools and websites for the main brand and the Polish branch (logos, course catalog and brochures). - Digital marketing: SEO optimization, content curation for social media, blog and e-mail marketing campaigns (Spanish and Chilean branch). - Media relations (advertising and reputation). International working environment in Spain, Chile and Poland. - Design of the corporate identity, commercial tools and websites for the main brand and the Polish branch (logos, course catalog and brochures). - Digital marketing: SEO optimization, content curation for social media, blog and e-mail marketing campaigns (Spanish and Chilean branch). - Media relations (advertising and reputation). International working environment in Spain, Chile and Poland.
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Buquei&Co.
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United States
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Wholesale
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1 - 100 Employee
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Co-founder and Communication Specialist
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Mar 2014 - May 2015
Buquei&Co. was the entrepreneurial adventure that allowed me to gain experience in business communication projects. Our goal was to offer a comprehensive consulting service in corporate communication, focusing on the development of a committed brand identity and values. Thanks to the entrepreneurship support program of the City Council of Seville and the CREA Center, we were able to develop our business model, our brand and work for clients such as the University of Seville. From Buquei&Co. we worked with our clients in the design and execution of the communication and marketing plan, campaigns management, social media, web design and commercial tools. This experience gave us the opportunity to receive interesting professional proposals in others companies, so we feel very grateful. Show less
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Dental Company
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Türkiye
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Medical Practices
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1 - 100 Employee
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Corporate Social Responsibility and Franchise Administration Project Coordinator
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Apr 2011 - Mar 2014
Coordination of all the agents participating in the "Sonríe Project", a CSR initiative promoted by Dental Company to improve oral health in the Pediatric Oncology area of the Virgen del Rocío Hospital in Seville, through a series of activities and conferences, which involved, in addition to the hospital's own medical unit, dentists, assistants and independent associations. I combined this project with my activity in the Administration Department of the franchise, dealing mainly with the clinics accounts, agreements with suppliers and providing support to the clinics in training. Show less
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Account officer
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Mar 2009 - Mar 2010
My main tasks were in the field of commercial management and customer service, highlighting: - Customer accounts (quotations and commercial follow-up) - Meetings and events organization - PR and customer service - Digital content management and website - Commercial campaigns My main tasks were in the field of commercial management and customer service, highlighting: - Customer accounts (quotations and commercial follow-up) - Meetings and events organization - PR and customer service - Digital content management and website - Commercial campaigns
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Fair Organization Assistant
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Jan 2008 - Sep 2008
The Exhibition and Congress Palace of Seville hosts every year many events of different types. In 2008 I had the opportunity to do my internship in the Trade Fair Organization department, which allowed me to continue with a work contract for a few more months and participate as support in the organization of events such as SIMOF, Mobiliaria, FecoPan or Andalucía Sabor, among others. The Exhibition and Congress Palace of Seville hosts every year many events of different types. In 2008 I had the opportunity to do my internship in the Trade Fair Organization department, which allowed me to continue with a work contract for a few more months and participate as support in the organization of events such as SIMOF, Mobiliaria, FecoPan or Andalucía Sabor, among others.
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Barcelo Montecastillo Golf & Sports Resort Hotel
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Spain
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Hospitality
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1 - 100 Employee
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Animation Manager
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Jun 2007 - Sep 2007
The Hotel Barceló Montecastillo Golf & Sport Resort is a spectacular hotel complex of reference in Jerez de la Frontera, Cádiz. In the summer of 2007 I was in charge of the design and implementation of the hotel's entertainment and leisure program for Fiesta Consulting, a tourist entertainment agency. I worked as a tourist entertainer for sports, leisure and children's activities, as well as acting as public relations with the hotel's guests. The Hotel Barceló Montecastillo Golf & Sport Resort is a spectacular hotel complex of reference in Jerez de la Frontera, Cádiz. In the summer of 2007 I was in charge of the design and implementation of the hotel's entertainment and leisure program for Fiesta Consulting, a tourist entertainment agency. I worked as a tourist entertainer for sports, leisure and children's activities, as well as acting as public relations with the hotel's guests.
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Education
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Universidad de Sevilla
Máster en Dirección de Comunicación Empresarial e Institucional, Comunicación Empresarial -
Google & IAB
Curso de Marketing Digital, Marketing digital -
Universidad de Navarra
Curso de redacción en internet, Comunicación digital y contenidos multimedia -
Communication Package
Comunicación de proyectos europeos. Factores Clave de Impacto en H2020, Comunicación -
Euroinnova Business School
Gestión de la Responsabilidad Social en Empresas y Organizaciones. Modelo RS10, Responsabilidad social corporativa -
CEA
Posgrado Técnico en Protocolo y Organización de Actos, Protocolo, Comunicaciónn y Eventos -
Universidad de Sevilla
Diplomada en Turismo, Turismo -
CEA
Turismo sostenible y Desarrollo Local, Turismo, desarrollo sostenible, políticas de desarrollo local. -
Trinity College London
C1 Certificate, English -
Miríadax - Telefónica Educación digital
Curso de especialización, Growth Hacking -
KIM BCN | Knowledge Innovation Market BCN
Programa formativo, La comunicación de la innovación en proyectos europeos