Natalia Garcia Ocampo

Co-founder & Head of Growth at Plurall
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Contact Information
us****@****om
(386) 825-5501
Location
Bogotá D.C. Metropolitan Area, CO
Languages
  • Inglés Professional working proficiency
  • Español Native or bilingual proficiency

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Felipe Jimenez Gomez

Natalia es una profesional enfocada 100% en sus objetivos con alta capacidad de liderazgo. Así como un pensamiento estratégico dirigido a las necesidades de sus clientes.

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Credentials

  • Especialista en SEO
    ThePower Business School
    Feb, 2022
    - Nov, 2024
  • ThePowerDigitalMarketing
    ThePowerMBA
    Nov, 2021
    - Nov, 2024
  • ThePowerDigitalMarketing
    ThePowerMBA
    Nov, 2020
    - Nov, 2024
  • Youtube Brand Partner Program
    YouTube
    Oct, 2017
    - Nov, 2024
  • Youtube Brand Partner Program
    YouTube
    Oct, 2017
    - Nov, 2024

Experience

    • Colombia
    • Financial Services
    • 1 - 100 Employee
    • Co-founder & Head of Growth
      • Dec 2021 - Present

      Responsible for all marketing, brand positioning, acquisition, and retention strategies for all Plurall's solopreneur clients. Responsible for all marketing, brand positioning, acquisition, and retention strategies for all Plurall's solopreneur clients.

    • Colombia
    • Financial Services
    • 100 - 200 Employee
    • Marketing & Growth Head
      • Jun 2021 - Dec 2021

      Marketing and growth leader for MOVii, MOViiRED, and its affiliated brands (Posa and Vanilla Card), responsible for the creation and execution of all branding, communication, and growth strategies.

    • Growth and Marketing Director
      • Jul 2019 - Jun 2021

      Líder de mercadeo y crecimiento para MOVii - billetera digital para personas- y MOViiRED - plataforma de recaudos para merchants- - Responsable de la adquisición y retención de los clientes en ambas plataformas, y de la creación y ejecución de estrategias de crecimiento exponencial para ambas marcas. - Administración del presupuesto de Marketing. - Liderazgo de un equipo de 10 profesionales en mercadeo, comunicaciones y estrategia digital.Ganadora de un Effie ORO 2020 en la categoría de Software y aplicaciones y un Bronce en El Dorado. - Dirección de las agencias de publicidad y demás stakeholders de las marcas. Show less

    • Colombia
    • Advertising Services
    • 500 - 600 Employee
    • Business Operation Manager
      • Apr 2019 - Jul 2019

      Responsable por la ejecución de los planes de mercadeo y diferentes estrategias de comunicación para Pepsi y 7up en Colombia.

    • Account Manager
      • Jan 2017 - Apr 2019

      Gerente de cuenta para el segmento de Empresas y Gobierno de Bancolombia. Desarrollo de más de 100 campañas B2B y B2C, lanzamientos de productos (entre ellos, la plataforma de contenidos: Capital Inteligente) y estrategias de comunicaciones para clientes y colaboradores de la Vicepresidencia de Empresas y Gobierno.

    • Directora de Cuenta
      • Jun 2015 - Jan 2017

      Líder de equipo a cargo de la cuenta MasterCard. Desarrollo de estrategias B2B y B2C y de alianzas estratégicas para la cuenta. Ejecución y desarrollo de soluciones integrales de comunicación y campañas de uso. Anteriormente, Directora de Cuenta de Alpina, Alimentos Polar, Schick y otras cuentas de consumo masivo. Creación, planeación y ejecución de promociones y activaciones de marca para los diferentes productos de cada cuenta. Integrante del equipo ganador de 2 Effies Colombia con MasterCard con "Ponte la 10 por ir a la UEFA Champions League" que creció el negocio de Mastercard en Colombia aproximadamente 20%, durante 2 meses. 4 personas a cargo. Show less

    • Account Executive
      • Dec 2011 - Jun 2015

      Responsible for the management of accounts such as Banana Boat, Hawaiian Tropic, Schick, Clorox, Bon Bril and Nokia. In charge of creating long-term relationships with customers and managing all projects from briefing to execution. Support throughout the entire process of planning, dimensioning and creativity.Running different BTL experiences: Launching Events, Activations and Samplings. Experience in different scenarios: point of sale, shopping malls, beaches, universities, local events, among others.Involved in the creative process and strategic regional campaigns to Schick, Banana Boat and Hawaiian Tropic. Foreclosure locally.Winner team of 2 Schick FIP in December 2013: One for the regional promotion "Schick Road Trip: Caminos que te liberan" and another by the execution of a local sampling strategy called "La Guardería Schick". Show less

    • Key Account Director
      • Mar 2011 - Dec 2011

      Responsible for the management of regional accounts such as Nestlé and Unilever. Advice and sale of promotional products for the different campaigns for each brand. Generating proposals for consumer companies like Nestle, Unilever, British American Tobacco and Quala and others like Grunenthal and Metlife. Management and special projects for these imported products. Development of special seasonal projects. Team Leader with 2 dependents. Responsible for the management of regional accounts such as Nestlé and Unilever. Advice and sale of promotional products for the different campaigns for each brand. Generating proposals for consumer companies like Nestle, Unilever, British American Tobacco and Quala and others like Grunenthal and Metlife. Management and special projects for these imported products. Development of special seasonal projects. Team Leader with 2 dependents.

    • Key Account Manager.
      • Jun 2010 - Mar 2011

      Key Account Management (Accounts dealing with: Nestlé, British American Tobacco, Telmex, Metlife, Delima Marsh among some others). Selection of promotional products and corporate gifts. Negociation with clients and suppliers. Key Account Management (Accounts dealing with: Nestlé, British American Tobacco, Telmex, Metlife, Delima Marsh among some others). Selection of promotional products and corporate gifts. Negociation with clients and suppliers.

Education

  • Pontificia Universidad Javeriana
    Especialización en Gerencia de Mercadeo, Administración de Empresas
    2013 - 2014
  • ThePowerMBA
    Programa ThePowerDigitalMarketing, Marketing Expert
    2020 - 2021
  • Pontificia Universidad Javeriana
    Diseñadora Industrial, Gestión de Proyectos y Desarrollo de Producto
    2005 - 2011

Community

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