Experience

Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Lead at Fingerpaint Multicultural

  • Aug 2022 - Present



Independent Media Consultant

• Independent Media Consultant

  • Nov 2016 - Present

  Greater New York City Area • Media strategy development for small to medium businesses designed to target multicultural and general market consumers through traditional, digital and mobile channels. • Media planning, media buying and execution of integrated adverting campaigns. • Monitoring, reporting and optimization. • Expertise in targeting Mainstream, Hispanic, Asian, LGBT, African-American, Russian segments.



EMCAY

• Media Lead

  • Jun 2017 - Aug 2022

  Greater New York City Area EMCAY specializes in strategy & advertising specifically for pharmaceutical companies interested in driving profitable growth within the US multicultural markets. Our premium services within strategy is what differentiates us the most and truly showcases our superior understanding of the application of multicultural marketing to pharmaceutical industry dynamics. Emcay team has built some of the most successful multicultural pharma strategies. We offer unparalleled expertise in marketing to… Show more EMCAY specializes in strategy & advertising specifically for pharmaceutical companies interested in driving profitable growth within the US multicultural markets. Our premium services within strategy is what differentiates us the most and truly showcases our superior understanding of the application of multicultural marketing to pharmaceutical industry dynamics. Emcay team has built some of the most successful multicultural pharma strategies. We offer unparalleled expertise in marketing to Hispanic, African American, Asian and other US groups. • Oversee the agency’s media buying and planning process for multicultural markets with the focus on Hispanic. • Media lead for agency's pharmaceutical clients including research, planning, buying, tactical, reporting and optimization of media strategies across all channels with Digital emphasis. • Lead CRM program development and site update in Spanish language for diabetes brands. Show less



Prime Access

• Advertising Services
• 1 - 100 Employee

• Associate Media Director

  • Jan 2013 - Oct 2016

  Greater New York City Area PRIME ACCESS is a full-service multicultural advertising and marketing communications agency specializing in health care. As Associate Media Director my major tasks are to participate in developing media strategies for clients in health care and travel industries, oversee the agency’s media buying and planning process in mainstream and multicultural markets, research and analyze media behavior of diverse consumer groups, including Hispanic, African American, Asian.



Global Advertising Strategies

• Media Supervisor

  • Nov 2009 - Dec 2012

  Greater New York City Area • Collaborated to develop unique and strategic media approaches pertinent to agency clients’ objectives • Supervised and managed day-to-day media planning, buying and campaign’s execution across accounts such as Novartis, Lufthansa, Turkish Tourism Board. • Oversaw local broadcast, cable, radio,OOH, national and local print media plans. • Maintained status reports to ensure efficient workflow to meet deadlines. • Led and managed the budget and vendors invoice… Show more • Collaborated to develop unique and strategic media approaches pertinent to agency clients’ objectives • Supervised and managed day-to-day media planning, buying and campaign’s execution across accounts such as Novartis, Lufthansa, Turkish Tourism Board. • Oversaw local broadcast, cable, radio,OOH, national and local print media plans. • Maintained status reports to ensure efficient workflow to meet deadlines. • Led and managed the budget and vendors invoice process. • Demonstrated leadership skills through the daily training and motivation media planners and assistant planners

• Senior Media Buyer

  • Apr 2004 - Oct 2009

  Greater New York City Area Managed media buying/planning and implementation. Clients included Turkish Tourism Board, Lufthansa German Airlines, DirecTV, Money Gram, Aerosvit Unkranian Airlines

• Traffic Manager

  • Apr 2001 - Apr 2004

  Greater New York City Area



Call-a-Call

• Project Manager

  • Dec 1999 - Dec 2000

  Greater New York City Area



Media Arts Group (Russia and CIS)

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Director of Regional TV Department

  • Jun 1996 - Nov 1999

  Moscow, Russian Federation Media Arts Group is one of the top 10 largest communications holding in the CIS. Established as an independent advertising agency, in mid-1999, Мedia Аrts became a partner of international network FCB in Russia. As the Director of Regional TV Department, I managed a team of eight people, created extensive network of clients, raising company sales by 50%. Clients: Bristol-Myers Squibb, Leo Burnett Company Inc., McCann-Erickson, DDB.



CTC Media, Inc.

• Russian Federation
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Advertising Manager

  • Aug 1993 - May 1996

  Saint Petersburg, Russian Federation