Natali Kovalenko

Team Lead of Email Marketing at Promodo | Маркетингова агенція 360°
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Contact Information
us****@****om
(386) 825-5501
Location
UA
Languages
  • Русский Native or bilingual proficiency
  • Украинский Native or bilingual proficiency
  • Английский Limited working proficiency

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Credentials

  • Front-End Basic EXCELLENT
    Компьютерная школа Hillel (IT School)
    Jun, 2021
    - Nov, 2024
  • Certificate Best Student UI/UX Web, mobile - design
    Mobios
    Jun, 2018
    - Nov, 2024
  • Certificate of completion Seminar by Natalia Voronova "Interrelations between human features and appearance. Personality sings."​
    Estet.com.ua
    Dec, 2016
    - Nov, 2024
  • Certificate "Email Marketing for Professionals"​
    I-marketing
    Sep, 2016
    - Nov, 2024
  • Certificate "Graphic Design. Intensive"​ — Excellent
    European Design Schools
    Sep, 2015
    - Nov, 2024
  • Certificate: Summer school on the EU Project Management Training in Janusz Korczak Pedagogical University in Warsaw
    Wyzsza Szkola Pedagogiczna im. Janusza Korczaka w Warszawie
    Jun, 2013
    - Nov, 2024
  • Master's degree, Marketing (Excellent)
    Academy of Labor, Social Relations and Tourism
    Jun, 2013
    - Nov, 2024
  • Bachelor's degree, Maketing (Excellent)
    Academy of Labor, Social Relations and Tourism
    Jun, 2012
    - Nov, 2024
  • Certificate "Fundamentals of Image"​
    Academy of Labor, Social Relations and Tourism
    May, 2012
    - Nov, 2024
  • Google Analytics Specialist Certificate
    Google
    Nov, 2015
    - Nov, 2024

Experience

    • Ukraine
    • Advertising Services
    • 1 - 100 Employee
    • Team Lead of Email Marketing
      • Aug 2022 - Present

    • Ukraine
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Co-owner
      • Sep 2020 - Present

      Projects: USA — https://uarmprotection.com (Email, Design) Germany — https://planb-escape.de (Email) USA — https://enterwholesalefashion.com (Email, web-design) Ukraine — Forsage Skydive (Design: Branding, print materials, web materials) Ukraine — Enter Esport (Design) Other projects: — Mebli Home (Design) — Fox Bau Ukrainian distributor (Web-design) — Traust Moving USA (Design: ppc banners) — Family Clinic medical center (Design) — Niko Lab (Design) — Bu-Radius (Design) — CarWash Pro3 (Design) — REMAX Canada (Design) — CodeRiver (Design) — qScan (Mob App Design) — BeautyHub (Web & Graphic Design)

    • Email Marketing Specialist, Designer
      • Feb 2016 - Present

      — Development of a marketing & communication strategy (+contact update strategy). Omnichannel customer journey map: email, sms, web-push — Development and launching new customer journey map / automated emails: • transactional emails • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement) • promo campaign — Personal communication style development — Segmentation and personalisation — Creating and implementing calendar of activities and communications — A/B testing, hypothesis testing — Development of gamification in email, achievements, easter eggs, new features — Maintaining regular mailings (email templates design & HTML markup), surveys, raffles — Launching promo pages — Сustomer base analysis — Reporting to Google Analytics and Power BI — Web-design, Graphic design (print design)

    • Ukraine
    • Entertainment
    • 1 - 100 Employee
    • Communication specialist (Email Marketing Specialist)
      • Feb 2019 - Mar 2020

      — Development of a communication strategy (+contact update strategy). Omnichannel customer journey map: email, viber, sms, web-push, mob-push (with rich media & deep link), in-app message, telegram-bot. — Personal communication style development — Development and launching new customer journey map / automated emails: • transactional emails (full redesign) • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement) • promo campaign — Segmentation and personalisation — Creating and implementing calendar of activities and communications — A/B testing, hypothesis testing — Development of achievements, easter eggs, new features in email — Maintaining regular mailings (email templates design & HTML markup), surveys — Application of artificial intelligence in communications — Work with one of the best American CRM Salesforce (Marketing Cloud) — Сustomer base analysis — Reporting to Google Analytics and Power BI — Graphic Design — Partial work with AMPscript and SQL queries

  • ubiz.ua
    • Киев
    • Email Marketing Specialist
      • Mar 2017 - Feb 2019

      — Development of a communication strategy (transactional emails, triggers) Channels: email, viber, sms. — Maintaining regular mailings (email templates design & HTML markup) — Development of a communication strategy (transactional emails, triggers) Channels: email, viber, sms. — Maintaining regular mailings (email templates design & HTML markup)

    • Entertainment Providers
    • 1 - 100 Employee
    • Email Marketing Specialist, Designer
      • Aug 2015 - Nov 2016

      — Development of a marketing & communication strategy Channels: email, sms. — Development and launching new automated emails — Maintaining regular mailings (email templates design & HTML markup), surveys — Segmentation and personalisation — A/B testing — Graphic Design — Reporting to Google Analytics — Development of a marketing & communication strategy Channels: email, sms. — Development and launching new automated emails — Maintaining regular mailings (email templates design & HTML markup), surveys — Segmentation and personalisation — A/B testing — Graphic Design — Reporting to Google Analytics

  • H4.com.ua
    • Киев, Украина
    • Email Marketing Specialist, Designer
      • Jun 2015 - Nov 2016

      Projects: 1. Studio-Fashion.com 2. Allflat.com.ua 3. Shop.coffice.ua 4. Radialka.net — Development of a communication strategy Channels: email, sms. — Personal communication style development — Segmentation and personalisation — Development and launching new customer journey map / automated emails: • transactional emails • triggers • promo campaign — Creating and implementing calendar of activities and communications — A/B testing — Maintaining regular mailings (email templates design & HTML markup), surveys — Graphic Design (web & print products) — Reporting to Google Analytics

    • Graphic Designer
      • 2015 - 2016

      Graphic Design: — web-banners — print products (business cards, price list, stickers, branding coffee machine ect.) Graphic Design: — web-banners — print products (business cards, price list, stickers, branding coffee machine ect.)

    • Email Marketing Specialist, Designer
      • Dec 2014 - Jun 2015

      — Development of a marketing & communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — Creating and implementing calendar of communications — Segmentation and personalisation — A/B testing — Development and launching new customer journey map / automated emails: • transactional emails • triggers — Reporting to Google Analytics — Graphic design — Development of a marketing & communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — Creating and implementing calendar of communications — Segmentation and personalisation — A/B testing — Development and launching new customer journey map / automated emails: • transactional emails • triggers — Reporting to Google Analytics — Graphic design

    • Graphic Designer
      • 2015 - 2015

      Design: — Rebranding — Corporate identity — Brandbook — Web-banners Design: — Rebranding — Corporate identity — Brandbook — Web-banners

    • Marketing Specialist, Designer
      • 2014 - 2015

      — Development of a marketing strategy — Development of an internal corporate PR strategy and employee motivation — Graphic Design — Organization of events and promotions / Recruitment — Development of a marketing strategy — Development of an internal corporate PR strategy and employee motivation — Graphic Design — Organization of events and promotions / Recruitment

    • Marketing Specialist, Designer, advertising
      • 2014 - 2014

      — Development of a communication strategy — Development of marketing (brand) strategy, SWOT analysis — Writing articles — Organizing events — SMM-management — Development of a communication strategy — Development of marketing (brand) strategy, SWOT analysis — Writing articles — Organizing events — SMM-management

    • Marketing Specialist: email, smm, design
      • Dec 2013 - 2014

      — Graphic Design (print products) — Development of a communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — A/B testing — Segmentation and personalisation — Creating and implementing calendar of communications — Email reporting — Writing press and post releases — SMM-management — Reporting — Participation in the organization of exhibitions, training seminars — Graphic Design (print products) — Development of a communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — A/B testing — Segmentation and personalisation — Creating and implementing calendar of communications — Email reporting — Writing press and post releases — SMM-management — Reporting — Participation in the organization of exhibitions, training seminars

    • Assistant to Marketing Director
      • 2012 - Dec 2013

      Development of a communication strategy / Strategy for intracorporate pr Development of a communication strategy / Strategy for intracorporate pr

Education

  • Компьютерная школа Hillel (IT School)
    Excellent, Front-End Basic
    2021 - 2021
  • Mobios - Школа it технологий
    UI/UX Web, Mobile Designer, Sertificate Best Student
    2018 - 2018
  • European design school
    Graphic Designer, Excellent
    2015 - 2015
  • I-marketing
    Email marketing for professionals
    2016 - 2016
  • The educational center
    Web-design, Excellent
    2017 - 2017
  • Academy of Labor Social Relations and Tourism
    Магистр, Marketing
    2008 - 2013

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