Natali Kovalenko
Team Lead of Email Marketing at Promodo | Маркетингова агенція 360°- Claim this Profile
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Русский Native or bilingual proficiency
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Украинский Native or bilingual proficiency
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Английский Limited working proficiency
Topline Score
Bio
Credentials
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Front-End Basic EXCELLENT
Компьютерная школа Hillel (IT School)Jun, 2021- Nov, 2024 -
Certificate Best Student UI/UX Web, mobile - design
MobiosJun, 2018- Nov, 2024 -
Certificate of completion Seminar by Natalia Voronova "Interrelations between human features and appearance. Personality sings."
Estet.com.uaDec, 2016- Nov, 2024 -
Certificate "Email Marketing for Professionals"
I-marketingSep, 2016- Nov, 2024 -
Certificate "Graphic Design. Intensive" — Excellent
European Design SchoolsSep, 2015- Nov, 2024 -
Certificate: Summer school on the EU Project Management Training in Janusz Korczak Pedagogical University in Warsaw
Wyzsza Szkola Pedagogiczna im. Janusza Korczaka w WarszawieJun, 2013- Nov, 2024 -
Master's degree, Marketing (Excellent)
Academy of Labor, Social Relations and TourismJun, 2013- Nov, 2024 -
Bachelor's degree, Maketing (Excellent)
Academy of Labor, Social Relations and TourismJun, 2012- Nov, 2024 -
Certificate "Fundamentals of Image"
Academy of Labor, Social Relations and TourismMay, 2012- Nov, 2024 -
Google Analytics Specialist Certificate
GoogleNov, 2015- Nov, 2024
Experience
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Promodo | Маркетингова агенція 360°
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Ukraine
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Advertising Services
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1 - 100 Employee
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Team Lead of Email Marketing
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Aug 2022 - Present
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NDark Agency
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Ukraine
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Technology, Information and Internet
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1 - 100 Employee
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Co-owner
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Sep 2020 - Present
Projects: USA — https://uarmprotection.com (Email, Design) Germany — https://planb-escape.de (Email) USA — https://enterwholesalefashion.com (Email, web-design) Ukraine — Forsage Skydive (Design: Branding, print materials, web materials) Ukraine — Enter Esport (Design) Other projects: — Mebli Home (Design) — Fox Bau Ukrainian distributor (Web-design) — Traust Moving USA (Design: ppc banners) — Family Clinic medical center (Design) — Niko Lab (Design) — Bu-Radius (Design) — CarWash Pro3 (Design) — REMAX Canada (Design) — CodeRiver (Design) — qScan (Mob App Design) — BeautyHub (Web & Graphic Design)
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Email Marketing Specialist, Designer
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Feb 2016 - Present
— Development of a marketing & communication strategy (+contact update strategy). Omnichannel customer journey map: email, sms, web-push — Development and launching new customer journey map / automated emails: • transactional emails • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement) • promo campaign — Personal communication style development — Segmentation and personalisation — Creating and implementing calendar of activities and communications — A/B testing, hypothesis testing — Development of gamification in email, achievements, easter eggs, new features — Maintaining regular mailings (email templates design & HTML markup), surveys, raffles — Launching promo pages — Сustomer base analysis — Reporting to Google Analytics and Power BI — Web-design, Graphic design (print design)
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Планета Кiно
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Ukraine
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Entertainment
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1 - 100 Employee
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Communication specialist (Email Marketing Specialist)
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Feb 2019 - Mar 2020
— Development of a communication strategy (+contact update strategy). Omnichannel customer journey map: email, viber, sms, web-push, mob-push (with rich media & deep link), in-app message, telegram-bot. — Personal communication style development — Development and launching new customer journey map / automated emails: • transactional emails (full redesign) • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement) • promo campaign — Segmentation and personalisation — Creating and implementing calendar of activities and communications — A/B testing, hypothesis testing — Development of achievements, easter eggs, new features in email — Maintaining regular mailings (email templates design & HTML markup), surveys — Application of artificial intelligence in communications — Work with one of the best American CRM Salesforce (Marketing Cloud) — Сustomer base analysis — Reporting to Google Analytics and Power BI — Graphic Design — Partial work with AMPscript and SQL queries
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ubiz.ua
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Киев
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Email Marketing Specialist
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Mar 2017 - Feb 2019
— Development of a communication strategy (transactional emails, triggers) Channels: email, viber, sms. — Maintaining regular mailings (email templates design & HTML markup) — Development of a communication strategy (transactional emails, triggers) Channels: email, viber, sms. — Maintaining regular mailings (email templates design & HTML markup)
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Karabas.com
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Entertainment Providers
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1 - 100 Employee
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Email Marketing Specialist, Designer
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Aug 2015 - Nov 2016
— Development of a marketing & communication strategy Channels: email, sms. — Development and launching new automated emails — Maintaining regular mailings (email templates design & HTML markup), surveys — Segmentation and personalisation — A/B testing — Graphic Design — Reporting to Google Analytics — Development of a marketing & communication strategy Channels: email, sms. — Development and launching new automated emails — Maintaining regular mailings (email templates design & HTML markup), surveys — Segmentation and personalisation — A/B testing — Graphic Design — Reporting to Google Analytics
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H4.com.ua
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Киев, Украина
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Email Marketing Specialist, Designer
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Jun 2015 - Nov 2016
Projects: 1. Studio-Fashion.com 2. Allflat.com.ua 3. Shop.coffice.ua 4. Radialka.net — Development of a communication strategy Channels: email, sms. — Personal communication style development — Segmentation and personalisation — Development and launching new customer journey map / automated emails: • transactional emails • triggers • promo campaign — Creating and implementing calendar of activities and communications — A/B testing — Maintaining regular mailings (email templates design & HTML markup), surveys — Graphic Design (web & print products) — Reporting to Google Analytics
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Graphic Designer
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2015 - 2016
Graphic Design: — web-banners — print products (business cards, price list, stickers, branding coffee machine ect.) Graphic Design: — web-banners — print products (business cards, price list, stickers, branding coffee machine ect.)
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Email Marketing Specialist, Designer
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Dec 2014 - Jun 2015
— Development of a marketing & communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — Creating and implementing calendar of communications — Segmentation and personalisation — A/B testing — Development and launching new customer journey map / automated emails: • transactional emails • triggers — Reporting to Google Analytics — Graphic design — Development of a marketing & communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — Creating and implementing calendar of communications — Segmentation and personalisation — A/B testing — Development and launching new customer journey map / automated emails: • transactional emails • triggers — Reporting to Google Analytics — Graphic design
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Graphic Designer
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2015 - 2015
Design: — Rebranding — Corporate identity — Brandbook — Web-banners Design: — Rebranding — Corporate identity — Brandbook — Web-banners
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Marketing Specialist, Designer
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2014 - 2015
— Development of a marketing strategy — Development of an internal corporate PR strategy and employee motivation — Graphic Design — Organization of events and promotions / Recruitment — Development of a marketing strategy — Development of an internal corporate PR strategy and employee motivation — Graphic Design — Organization of events and promotions / Recruitment
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Marketing Specialist, Designer, advertising
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2014 - 2014
— Development of a communication strategy — Development of marketing (brand) strategy, SWOT analysis — Writing articles — Organizing events — SMM-management — Development of a communication strategy — Development of marketing (brand) strategy, SWOT analysis — Writing articles — Organizing events — SMM-management
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Marketing Specialist: email, smm, design
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Dec 2013 - 2014
— Graphic Design (print products) — Development of a communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — A/B testing — Segmentation and personalisation — Creating and implementing calendar of communications — Email reporting — Writing press and post releases — SMM-management — Reporting — Participation in the organization of exhibitions, training seminars — Graphic Design (print products) — Development of a communication strategy Channels: email, sms. — Maintaining regular mailings (email templates design & HTML markup) — A/B testing — Segmentation and personalisation — Creating and implementing calendar of communications — Email reporting — Writing press and post releases — SMM-management — Reporting — Participation in the organization of exhibitions, training seminars
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Assistant to Marketing Director
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2012 - Dec 2013
Development of a communication strategy / Strategy for intracorporate pr Development of a communication strategy / Strategy for intracorporate pr
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Education
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Компьютерная школа Hillel (IT School)
Excellent, Front-End Basic -
Mobios - Школа it технологий
UI/UX Web, Mobile Designer, Sertificate Best Student -
European design school
Graphic Designer, Excellent -
I-marketing
Email marketing for professionals -
The educational center
Web-design, Excellent -
Academy of Labor Social Relations and Tourism
Магистр, Marketing