Experience

Random House Children's Books Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Associate

  • Mar 2021 - Present

  -Marketing generalist who develops creative, analytical, and results-driven marketing campaigns for young adult and teen book projects and children’s and teen festival sponsorship presence -Writes copy for, leads project management, creates campaign plan documents, and directs brand strategy for 10-15 campaigns per season (3 seasons per year), resulting in 4 New York Times bestselling titles/series in 2021 -Coordinates creation and delivery of important digital and physical marketing and selling materials such as sales mailings, consumer promotional items, and account specific signage and assets -Develops teen ad campaign direction for key seasonal, heritage, and selling moments such as Pride Month, Mental Health Awareness Month, and AANHPI Heritage Month -Co-leads a team of 3-4 marketers and publicists to execute corporate sponsorships (7 virtual and hybrid festivals in 2021), negotiates and serves as a primary communicator with festival teams, and acts as a festivals point person for all in-house design, editorial, and marketing teams -Spearheaded RHCB’s new hybrid festival strategy, resulting in a 384% increase in unit sales going from virtual into the first hybrid show of 2021 -Hosts and manages online consumer events at hybrid and virtual festivals for promotional opportunities -Performs key weekly workflow assignments on behalf of the YA and shows team, including maintaining shows and title budgets, taking notes for monthly departmental meetings, and updating seasonal organization documents



ABRAMS

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Coordinator, Children's Books

  • Mar 2020 - Mar 2021

  -Supported the children’s books marketing team in the creation and execution of upcoming and seasonal-specific campaigns for the Diary of a Wimpy Kid brand -Negotiated pricing for, wrote copy, and oversaw production for print and digital sell-in materials, advertisements, and consumer items -Developed and managed Wimpy Kid Facebook and Instagram social media advertising campaigns, averaging 2 campaigns per month -Routed and communicated approvals for marketing materials to in-house domestic editorial, marketing, and publicity team and international publishing teams daily



Little, Brown for Young Readers

• Marketing Assistant

  • Aug 2018 - Mar 2020

  -Supported the Trade Marketing team under the supervision of the Senior Marketing Manager and the Executive Director of Marketing for execution of LBYR marketing campaigns -Managed title-specific projects writing copy for, routing, and distributing advertisements, digital and physical promotional items, and online material related to LBYR board books, picture books, Middle Grade, and Young Adult books

• Marketing/Publicity Intern

  • Jun 2018 - Aug 2018

  -Created press releases and pitch letters, brainstormed publicity campaign ideas, mailed galleys, and organized contact information to publicize forthcoming LBYR books- Generated advertising copy, wrote social media content, and pitched marketing and advertising material to assist in the creation and execution of LBYR marketing plans



Writers House

• Greater New York City Area

• Editorial Intern

  • Oct 2017 - Jan 2018

  -Supported the desk of Senior Agent Dan Lazar under the supervision of Junior Agent/Assistant Victoria Doherty-Munro to assist in the acquisition of new manuscripts and the publication of client manuscripts -Reviewed queries, partials, and full manuscripts, generated rejection letters, editorial letters, pitch letters, and reader’s reports -Performed administrative duties in various departments - accounting, contracts, and at the front desk - to aid in the workflow of the office -Participated in tutorials and seminars to gain a deeper understanding of the industry



Guernica Magazine

• Greater New York City Area

• Social Media Intern

  • Sep 2017 - Jan 2018

  -Supported the Director, Editors-in-Chief, and the Digital Editor in the organization and daily generation of social media for the online magazine -Produced daily Twitter, Facebook, and Instagram posts to promote new and old pieces -Created material and tools - such as cultural calendars, workflow templates, and SEO guides- that will assist editors in the future promotion of the magazine -Supported the Director, Editors-in-Chief, and the Digital Editor in the organization and daily generation of social media for the online magazine -Produced daily Twitter, Facebook, and Instagram posts to promote new and old pieces -Created material and tools - such as cultural calendars, workflow templates, and SEO guides- that will assist editors in the future promotion of the magazine



New York Arts Program

• Greater New York City Area

• Student Liason/Blog Writer

  • Sep 2017 - Dec 2017

  -Wrote weekly blog posts advertising the New York Arts Program, covering topics of interest for current NYAP students, and updating on NYAP current events -Compiled photos and content to be shared on the NYAP Twitter and Instagram -Aided NYAP Program Coordinators with event preparation for NYAP students and faculty -Wrote weekly blog posts advertising the New York Arts Program, covering topics of interest for current NYAP students, and updating on NYAP current events -Compiled photos and content to be shared on the NYAP Twitter and Instagram -Aided NYAP Program Coordinators with event preparation for NYAP students and faculty



Digital Literature Review

• Muncie, Indiana Area

• Content Editor

  • Aug 2016 - May 2017

  -Selected and performed line copy and developmental edits to essays that were published in the fourth volume of Ball State’s online academic literature journal, themed “Monsters” -Researched and reported on monster theory and its application to pop culture and Young Adult literature through blog posts, presentations, and academic essays -Selected and performed line copy and developmental edits to essays that were published in the fourth volume of Ball State’s online academic literature journal, themed “Monsters” -Researched and reported on monster theory and its application to pop culture and Young Adult literature through blog posts, presentations, and academic essays



The Broken Plate

• Muncie, Indiana Area

• Prose Editor

  • Aug 2016 - May 2017

  -Collaborated with other student editors to assemble and publish the annual print and online edition of Ball State’s national literary magazine -Selected fiction and creative nonfiction pieces that were published in print and online -Aided in formatting, copy editing, design, and promotion of the print edition -Collaborated with other student editors to assemble and publish the annual print and online edition of Ball State’s national literary magazine -Selected fiction and creative nonfiction pieces that were published in print and online -Aided in formatting, copy editing, design, and promotion of the print edition



Ball State University Honors College

• Muncie, Indiana Area

• Front Desk Worker

  • Aug 2015 - May 2017

  -Supported the Ball State Honors College front desk to aid in the workflow of the office -Answered phone calls, organized email correspondence, and scheduled appointments for the Honors College deans and advisors -Provided information to and ran presentations for prospective Honors students -Supported the Ball State Honors College front desk to aid in the workflow of the office -Answered phone calls, organized email correspondence, and scheduled appointments for the Honors College deans and advisors -Provided information to and ran presentations for prospective Honors students



Ball State Honors College

• Muncie, Indiana Area

• Teaching Assistant

  • Aug 2015 - May 2016

  -Assisted 3 Honors humanities classes, in which students read/analyzed texts from various aspects of Western civilization -Edited, critiqued, and graded weekly student journals -Led special lessons and discussions covering Western literature and art history -Assisted 3 Honors humanities classes, in which students read/analyzed texts from various aspects of Western civilization -Edited, critiqued, and graded weekly student journals -Led special lessons and discussions covering Western literature and art history