Natalee-Jewel Kirby

Owner & Communications Director at STRATEGISE Australia
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Contact Information
us****@****om
(386) 825-5501
Location
Alexandra Headland, Queensland, Australia, AU
Languages
  • Japanese Professional working proficiency
  • HTML Code Professional working proficiency
  • English Native or bilingual proficiency
Skills

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Jason Frohnmayer

Natalee-Jewel was an outstanding colleague and friend when we worked together at the U.S. Embassy in Australia. Resourceful, proactive and agile, she brought new ideas to the table and executed them from concept to finish. Among her many accomplishments, her work as the Embassy's media liaison for the Ambassador's Innovation Roundtable with Australian entrepreneurs won a a coveted Gold Award from the U.S. Department of State's Asia Pacific Regional Office.

Fiona Downie

Working with Natalee-Jewel was a turning point for my career. Natalee-Jewel's work ethic and strategic approach to communications laid a foundation for my professional experience to grow, while also being supported by a friendly, respectful, and present manager. Back before working from home was what it has become as a result of Covid-19, Natalee-Jewel remotely managed me in a way that empowered autonomy and enabled connectivity.

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Credentials

  • Cert II in Information Technology
    Youth Arts Queensland
    Jan, 2009
    - Nov, 2024
  • Cert III Business Administration
    Youth Arts Queensland
    Jan, 2009
    - Nov, 2024
  • Cert III in Community Services Work
    Youth Arts Queensland
    Jan, 2009
    - Nov, 2024

Experience

  • STRATEGISE Australia
    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Owner & Communications Director
      • Nov 2016 - Present

      As Owner and Communications Director, Natalee-Jewel is the lead Technical Writer and Senior Editor for all of Strategise Australia's tenders, proposals and reports. She is responsible for general administration as well as maintaining digital assets and graphic design. Strategise Australia's Property Development arm is North East Corner, where Natalee-Jewel is the Lead Project Manager, who is responsible for overseeing all aspects of the business including subdivisions, full re-builds and small-scale renovations. As Lead Consultant at Strategise Australia's Media and Communications Initiative, Social Proofing Natalee-Jewel heads the boutique agency that specialises in personal branding for SMEs and targeted social media campaigns.

  • Veterans Industry Partnership
    • Australia
    • Defense and Space Manufacturing
    • Director - Media, Communications & Client Relations
      • Jan 2020 - Present

      Natalee-Jewel leads the Media & Communications team for Veteran Industry Partnership. VIP combines Veteran's vast experience and our team's proven systems to streamline connections between entrepreneurs, small businesses, and large firms in the Defence industry. VIP offers Veterans the opportunity to employ their skills in the commercial sector; gives SMEs the chance to be ‘Defence Ready’; supports Industrustry supply-chain assurance; and works with Government to protect Australian IP, jobs and sovereignty. A military wife and Director of a Veteran employment initiative, Strategise Australia, Natalee is no stranger to the realities of Defence and operational deployments. Recognised by every organisation she has worked with for her ability to lead and motivate teams, her award-winning commitment to service underpins her approach to business and her passion for ensuring Veterans are recognised for their contribution.

  • North East Corner Property Development
    • Director/ Lead Project Manager
      • 2007 - Present

      Specializing in value-adding and sustainable development, NEC seeks to incorporate eco-friendly materials and building techniques wherever possible to optimize the use of space, maximize profit and raise environmental awareness. By 2007 Natalee-Jewel’s property portfolio had grown to the point where it required full-time attention. By her late Twenties Natalee-Jewel had bought and sold millions of dollars of property and had learned various property development strategies. From small-scale renovations to full-rebuilds, house removal/relocations to restorations and subdivisions, Natalee-Jewel has project managed each venture. One renovation generated a 357% return on investment in less than a year. Market Knowledge: I conduct exhaustive research to identify, anticipate and exploit market trends and implement highest yield features. I also identify value drivers in order to determine project profitability. Technical Knowledge: I understand a diverse range of building materials and construction techniques, local government ordinances and planning requirements. Leadership: I oversee activity planning and sequencing, resource forecasting, scheduling, regular cost benefit evaluations, people management and contractor co-ordination. Risk analysis and management, contingency planning. Administration: I have developed a detailed knowledge of contractors, costs and impediments to delivery in the building and real estate industry. I have achieved optimal design, budgets, material purchasing, liaising and collaborating effectively with key stakeholders, i.e. agents, suppliers, contractors, city councils and government departments. Tenant Management: Applied award-winning customer service and people management skills to assume responsibility for managing the sale and long-term tenancies of properties.

  • SocialProofing
    • Owner & Lead Consultant/Trainer
      • Jan 2011 - Present

      We’re a boutique agency that helps you build a strong online presence for your business or personal brand by creating professional, interactive and strategic websites and targeted social media campaigns. We’re passionate about empowering others to improve their reputation through on and offline public relations; customised governance & policy formulation; and hands-on training for individuals as well as business owners and employees, to confidently manage and continually enhance their digital assets. Customer Service: Consulting with clients to deliver measurable results. > Training and coaching individuals as well as business owners and employees in CMS as well as social media practice and policy. > Ensuring absolute discretion when dealing with sensitive information and matters of confidentiality. Product Development: > Innovative, bespoke design and construction of special-purpose, user-friendly websites, including eCommerce stores, forums and subscriber memberships. > Search-engine, plugin and quality back-linking optimisation. > We design successful and creative on/offline PR campaigns, including personal branding solutions; and > Deliver customised social media policy formulation and implementation training programs. Market Knowledge & Consumer Behaviour: > Research to identify, anticipate and lead market trends. > We tap into our broad experiences to leverage popular and niche social networks. > Track and measuring initiatives in order to adapt performance to key benchmarks, user behaviour and market dynamics. Technical Knowledge: > We understand an assorted range of marketing techniques, PR and traffic generation strategies. > Applied experience in copy writing, article marketing, web directories, eBook development, geo-targeted digital advertising. > multimedia promotions for a diverse range of clients across various sectors.

  • U.S. Embassy
    • Media Director
      • Mar 2014 - Mar 2015

      Natalee-Jewel advised U.S. Embassy leadership and Consular colleagues on strategic media approaches to support the Mission’s Integrated Country Strategy and Public Diplomacy Implementation Plan. She collaborated with Public Affairs Section (PAS), Embassy staff and external stakeholders to develop and implement multimedia strategies to achieve Mission objectives to improve public understanding and appreciation of the U.S.-Australian alliance. Achievements: Natalee-Jewel took PAS’ communication processes to a new level by introducing digital systems where she: > Established state-of-the-art monitoring tools, streamlining daily responsibilities of scrutinising, analysing and reporting on Australian print and digital media, particularly reactions to issues of U.S. policy interest as well as the impact of Mission programs and visiting dignitaries > Accelerated reaction reporting with up-to-the-minute briefings and improved accuracy in developing summaries on breaking news > Helped provide comprehensive advice to Embassy officers as well as visiting United States Government Officials (USGOs) on trends in news and media analysis through direct media monitoring Key Responsibilities: 1. Leading the Mission’s Digital Media Team: • Ensuring accuracy and timeliness of daily content development & community management of social media platforms and websites, inc. video production & photographic assets • Delivering multimedia strategies and establishing digital systems to optimise accuracy, scope and time management for major events such as AUSMIN and G20 (Presidential/Executive level visits) as well as to promote community outreach initiatives and manage forums/events 2. Maintain relationships with members of the Australian Parliamentary Press Gallery and national journalists to arrange interviews, press conferences, TV and radio appearances for the Ambassador, Embassy Staff and visiting USGOs, as well as promote events to foster the Australian-U.S. bilateral relationship.

  • Adcorp
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Strategist
      • Dec 2012 - Mar 2014

      Natalee-Jewel led the Social Media team that was responsible for all proposals, projects, reporting and training, across Australia and New Zealand for Adcorp and its clients, from pitch to execution.Natalee-Jewel managed a team of Digital Community Managers and ensured the timely delivery of quality social media solutions:> Agile & future-focused Strategies> Integrated & interactive campaigns> Risk mitigation - social media policies, protocols & procedures> Monitoring & sentiment analysis> Platform development & optimisation> Responsive community management> Big data analysis & application> KPI reporting> Client & staff trainingNatalee-Jewel reviewed the community management and operational requirements of all social media initiatives to ensure Community Managers meet client objectives.As a national resource, she worked across all 11 offices to develop innovative and compelling strategies for a diverse range of clients, specialising in employer branding, government agencies, ICT and NFP.

    • Digital Community Manager
      • May 2012 - Dec 2012

      As Digital Community Manager Natalee-Jewel's responsibilities included the management of all of Adcorp's and their client's social media projects and communities.As a national resource, she worked across all 11 offices to develop innovative and compelling strategies from pitch to execution.Natalee-Jewel developed social media policies and optimises platforms for high search engine ranking and responsive community management.She conducted online monitoring & sentiment analysis, reporting on the conversations around brands, their products, services and competitors.Designs and facilitates training for Adcorp staff and its clients in all things social - policy, platforms, online branding and community management.Natalee-Jewel nurtured and promoted Adcorp's Thought Leadership through writing and editing an array of topical blog articles and conducting video interviews.• Responsive community management• Social media policies, procedures & protocols• SEO & social network optimisation• Reporting on online monitoring, sentiment analysis and campaign success• Client & staff training• Writer• Blog Editor• InterviewerAdcorp is the largest Australian owned and operated, ASX listed, full-service advertising agency in the country. Adcorp delivers the complete bandwidth of advertising services such as media planning and buying, creative, digital, brand strategy and TVC.With a 30 year history, Adcorp recognises and moves with market shifts brought about by emerging technology, fragmented media environments, new industries and changing social demographics.

  • Impressions. Real Estate Marketing. Photography.
    • Photography
    • Owner/Principal Photographer
      • Aug 2009 - Jun 2012

      Impressions specializes in presenting inspiring, lasting imagery to creatively promote your property or product in it’s best light. Capturing unique moments and compositions, we pride ourselves on providing impeccable image quality, prompt, competitive photographic services and marketing solutions, throughout Australia. Your Business, Products, Services and Profile need impressive websites and engaging social media campaigns. Impressions offers premium media and marketing solutions, including: Professional Photographic Services Video Services Custom-Made Designer Website Development Online Profile Management Visual Social Media Campaigns (Digital Imagery: Video & Stills) Our team’s talents and artistic finesse also extends to: Special Events Portraiture Macro Weddings Landscapes Stock Photos, and Property Staging Let us help you make your first impression count. Feel free to browse our website http://irem.com.au and view our extensive portfolio by simply clicking on the images.

  • Seminar Junkies Anonymous
    • Information Services
    • Founder, Editor & Principal Journalist/Photographer
      • Jan 2010 - May 2012

      MOTIVATION. EDUCATION. INSPIRATION. Seminar Junkies Anonymous is a comprehensive and unbiased review forum about seminar events, speakers, products and services relating to personal development, wealth creation, health and wellbeing. Our community members (or fellow “Junkies” as they are affectionately called) are open-minded, curious, intelligent and hungry to learn more about the world. They want to hear ideas from the world's most innovative and influential thinkers and doers. Seminar Junkies Anonymous provides a collection of information and media that inspire people to change their lives, their communities and ultimately, their world. The forum provides an opportunity for all to share their experiences, insights, successes and legitimate concerns about particular speakers/programs to help others make educated decisions. Our community extends from Australia to the United Kingdom, Asia and America; with dedicated localized information, free gifts and discounted tickets. OUR MISSION Our Mission is to provide an open and transparent forum for discussion about humanity's toughest questions relating to life, happiness and success. We encourage a journey of discovery through innovation, enterprise and enduring optimism. Seminar Junkies Anonymous is home to a spectrum of ideas that inspire people to change their lives, their communities and ultimately, their world. USA & Canada - http://seminarjunkiesanonymous.com UK – http://seminarjunkiesanonymous.co.uk/ Australia & New Zealand - http://seminarjunkiesanonymous.com.au/ Asia - http://seminarjunkiesanonymous.asia/ To learn more about what the sites all about.go to: http://seminarjunkiesanonymous.com.au/sja/

  • Qantas
    • Australia
    • Airlines and Aviation
    • 700 & Above Employee
    • QANTAS Club Officer/Customer Service Agent
      • 2006 - 2008

      Awarded the prestigious annual EXCEL Award in 2007, Natalee-Jewel was acknowledged for her exceptional dedication to customer service and her contribution to the QANTAS spirit. Customer Service: Upholding the impeccable standards of Australia’s premium airline and ensuring the comfort and wellbeing of QANTAS Club Members, in one of the most commercially popular ports in the country catering for defence, mining, business executives and regional government heads. Adaptability: In this role I was frequently affected by factors outside of my control, such as environmental related delays or onboard emergencies. My results demonstrated resilience and ability to work under pressure. Team Work: Being apart of a small but high performing team, I maintained the highest standards of QANTAS Service and worked not only to support the Club and Food/Beverage staff but auxiliary teams such as checkin and aircraft dispatch crew.

  • Virgin Australia
    • Australia
    • Airlines and Aviation
    • 700 & Above Employee
    • Cabin Supervisor
      • 2002 - 2006

      No ordinary Cabin Supervisor, Natalee-Jewel was regularly featured in Virgin Blue’s print-media advertising and marketing campaigns. Personally chosen by CEO Brett Godfrey to hand deliver Virgin Blue’s ultimatum to the Macquarie Bank’s Sydney Airport Corporation, Natalee-Jewel found herself on the front-line of Virgin Blue’s terminal access negotiations and the launch of legal action against the bank. Virgin Blue was successful in its suit against Macquarie. As Cabin Supervisor I was responsible to the Captain for the safety and security of 150 passengers and five crew. Leadership: From the pre-flight briefing to end-of-trip sign-off, I lead by example and consistently demonstrated Virgin Blue’s service standards, impeccable grooming and teamwork. Reviewed by all crew members each trip (360 degree reporting), I received a 99% performance rating as Supervisor and mentor. Management and Supervision: I oversaw and reported on cabin crew performance; coordinated crew responsibilities and clearly communicated with Ground and Tech Crew to meet safety, on-time performance and service targets. Guest Care: I received letters of thanks for the attentive care of mothers and children, calming nervous flyers and providing special assistance to non-English speaking Japanese passengers. Safety and Contingency Planning: As Cabin Supervisor I was personally responsible for the safety of all passengers and crew members at all times. I was responsible for certifying team members as operationally current, and had a sound understanding of procedural amendments for the Boeing 737-fleet, first-aid/emergency procedures and company policy. I was commended by Senior Management and the Australian Federal Police for composure and precise implementation of protective and intensified security threat measures following an onboard security breach on the anniversary of September 11.

  • Qantas
    • Australia
    • Airlines and Aviation
    • 700 & Above Employee
    • International Flight Attendant
      • 2000 - 2002

      Privileged to be chosen as one of 60 out of 18,000 applicants, Natalee-Jewel travelled the world applying her language and customer service skills and was honoured to be invited as Business Class Crew at only Twenty-One years of age. Customer Service: I was responsible for providing a high degree of on-board service and guest care in line with QANTAS’s brand values. Aiding special needs guests, conducting food and beverage services and providing exceptional customer service to both Economy and Business class guests. I applied my Japanese language skills to make on-board public-announcements and assist non-English speaking passengers. Knowledge: My understanding of Boeing 747 and 767-fleet’s daily operations and emergency procedures, First Aid training and service standards were frequently and rigorously assessed. I developed a comprehensive awareness of cultural sensitivities and key issues at all international and domestic ports, which enhanced customers’ travel experience. During my initial training I was selected by Qantas instructors to mentor a fellow trainee. I was chosen due to my grasp of the training modules, commitment to the Qantas standards and ability to communicate with others to develop their understanding of complex information. Under my tutelage, my pier successfully completed the course. Contingency Planning/Consequence Management: I was presented the Above & Beyond Award for successfully resuscitating a passenger in an onboard medical emergency and a Bravery Award for “composure and infallible service during an emergency situation” on my very first flight, I have honed my skills to assess and appropriately react to diverse and compromising scenarios.

Education

  • Macquarie Graduate School of Management
    Advanced Digital Project Management Program, Marketing & Digital Communications
    2012 - 2012
  • The University of Queensland
    Bachelor of Arts (B.A.), Japanese (Major) International Relations (Double Major)
    1997 - 2003
  • St. Aidan's Anglican Girls School
    1992 - 1996
  • The University of Queensland
    Bachelor of Social Science, International Development
    2000 -

Community

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