Experience

Banco Mediolanum

• Spain
• Banking
• 700 & Above Employee

• Family Banker - Financial Consultant

  • Oct 2020 - Present

  Certificada como: - European Investment Practitioner (EIP) Asesor Financiero - Asesor Financiero en Crédito Hipotecario (LCCI) Soy Family Banker en Banco Mediolanum, especializada en asesoramiento financiero. Trabajo con personas para alcanzar sus metas en el corto, medio y largo plazo (adquisición de vivienda, planes de ahorros para los estudios de los niños, jubilación, inversiones, gestión de ahorro, gestión de patrimonio). Ayudo a mis clientes de una manera personalizada a identificar sus metas financieras y a conseguirlas. Asesoro a mis clientes para invertir de manera inteligente sus ahorros. Show less



SegurCaixa Adeslas

• Spain
• Insurance
• 700 & Above Employee

• Insurance Consultant

  • Sep 2018 - Sep 2020



CICA LIFE Insurance Company of America

• Financial Services
• 100 - 200 Employee

• International Sales Manager

  • Feb 2014 - Dec 2018

  Financial and Commercial Manager • Responsible for the business development and sales of patrimonial plans-life insurances products in Venezuela. • Recruitment, selection and training of financial executives. • Coach and develop executives; identify development areas in people and develop structured and precise development plans to strengthen team capabilities. Ensure appropriate follow-through as per agreed individual development plans. • Customers renewals - long term (persistency) Show less



Liberty Express ESPAÑA

• Spain
• Freight and Package Transportation
• 1 - 100 Employee

• Marketing, Communication and Sales Manager

  • Mar 2017 - Apr 2018

  • Develop and execute marketing and commercial plans to meet the brand annual targets • Analyze needs, market dynamics in order to define the business opportunities/business issues. Contribute to the right strategic positioning of the brand, taking into account consumer and market relevance. • Develop commercial agreements for business partners • Develop and manage new communication plan for partners in Europe • Develop and execute marketing and commercial plans to meet the brand annual targets • Analyze needs, market dynamics in order to define the business opportunities/business issues. Contribute to the right strategic positioning of the brand, taking into account consumer and market relevance. • Develop commercial agreements for business partners • Develop and manage new communication plan for partners in Europe



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Trade Marketing Manager for Feminine Care, Baby Care and Deodorants categories

  • Sep 2011 - Jan 2014

  • Responsible for delivering the net sales volume and value, market shares, sales fundamentals as well as delivering fully integrated commercial plans for the brands of each category in line with business category strategy and masterplan. • Ensure the right proposal and correct implementation of “Shopper based Designed” visibility and shelf arrangement plans by channel/key customers. Key Functions/Responsibilities: • Design and execution of trade commercial plans to meet the categories targets. • Manage new product initiatives and ensure effective touchpoints strategies and communication. Design, negotiation, execution and analysis of results. • Ensure collaboration, communication and team work with field sales team in order to ensure the flawless execution of initiatives and categories’ business plans. • Identify new business opportunities by channel and key customers. Develop strategies and proposals to close gaps. • Build the budget required to meet the brands-categories annual growth targets, and to implement the brands strategies and commercial plans. Drive towards optimal efficiencies and effectiveness in allocating the spending. • Ensure spending are aligned to annual budgets and manage monthly reporting cycles while remaining flexible to reallocate resources appropriately to reflect changes in the business dynamics • Shopper Based Designed of each category for key customers and trade channels. Design, negotiation, implementation, and review of results. • Collaboration in the development and execution of key customers Join Business plans as category expert (Nielsen data, category consumer-channel-shopper, category insides/understanding, initiatives and future plans) Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• • Oct 2009 - Mar 2011

  • Responsible for managing with the maximum efficiency level the key accounts assigned, ensuring P&G´s commercial growth and generating partnership with them through the designed and implementation of Joint Business plans.• Responsible for delivering the net sales volume and value, market share, sales fundamentals objectives as well as delivering fully integrated commercial plans of each category in line with Joint business plans and P&G initiatives master plan.• Involve and prioritize multifunctional resources and their operational organization to achieve the business objectives of the P&G brandsKey Functions/Responsibilities:• Sales fundamentals in line with objectives (distribution, share of shelf, share feature, out of stocks, share of displays). • Join Business Plans: Define the strategies for business development growth (P&G-Customer), commercial and marketing pipeline, investment of both parties, agreements, multifunctional teams required, execution schedule. All of these behind a deeply understanding of customer-shopper-channel understanding (Nielsen data analysis, reports understanding and multifunctional teams´ inputs-knowledge). Action plans implementation, follow up and review of results.• Ensure spending are aligned to annual budgets and manage monthly reporting cycles while remaining flexible to reallocate resources appropriately to reflect changes in the business dynamics• Negotiation and implementation of Premium initiatives of all P&G categories. Ensure flawless execution and meet commercial targets (volume, share, sales fundamentals). • Collaborations in the development of future initiatives of P&G premium brands, giving to trade marketing category teams inputs needed to ensure best in class and winning initiatives for trade/key customers. Show less

• • Jul 2008 - Sep 2009

  • Responsible to achieve in traditional pharmacies channel – drugwholesalers net sales volume and value, market shares, sales fundamentals in line with objectives.• Ensure the right proposal to execute and correct implementation of “Shopper based Designed” visibility and shelf arrangement plans for traditional pharmacies channel.Special assignment - Leadership and Development Manager • Responsible for the recruitment, training and development of the sales team (Representatives and Managers) through recruitment plans, training and activities for the sales force-commercial team.Key Functions/Responsibilities:• Re designed the new “Go to Market” for traditional pharmacies.• Join Business Plans for drugwholesalers: Define the strategies for business development growth (P&G-Customer), commercial and marketing pipeline, investment of both parties, agreements, multifunctional teams required, execution schedule. All of these behind a deeply understanding of customer-shopper-channel understanding (Nielsen data analysis, reports understanding and multifunctional teams’ inputs-knowledge). Action plans implementation, follow up and review of results.• Identify new business opportunities, defines plans development and activities to close gaps ensuring flawless execution.• Ensure spending are aligned to annual budgets and manage monthly reporting cycles while remaining flexible to reallocate resources appropriately to reflect changes in the business dynamics.• Lead and execute multifunctional project (commercial, logistics and finance) to improve physical distribution capacities and logistic programs for the channel through drugstores.• Designed and execute annual trainings pipeline for commercial team (managers and representatives). Design, plan and execute the P&G annual convention for all commercial team.• Design and execute the annual event for recruitment and select new representatives – commercials. Ensuring top talents. Show less

• • Oct 2007 - Jun 2008

  • Responsible for delivering the net sales volume and value, market shares, sales fundamentals in Moderns retail channel. • Develop initiative pipeline and strategic plans for the channel.• Ensure the right proposal and correct implementation of “Shopper based Designed” visibility and shelf arrangement plans for MR channel/key customers.• Flawless distribution and execution for premium initiatives.• Work closely with category and marketing teams in order to give early inputs (from customer site) to P&G initiatives in the designed phase in order to ensure winning plans for trade.• Leader in the design of the new structure for commercial team to the Andean region (specifically for the Trade Marketing team).Key Functions/Responsibilities:• Achieve the objectives in the key variables• Develop business plans with key customers of the channel based on the categories, channel and shopper understanding. • Ensure correct execution and maximization of the premium initiative.• Work together with Categories Trade Marketing team to develop future initiatives giving the necessary input from the commercial point of view (shopper, customer-trade).• Implementation of the “Shopper Based Design” for Moderns Retail • Special assignment - Trade Mktg leader for the most important premium multicategory initiative for the Andean region. design, execution and review of results. Show less

• • Feb 2007 - Sep 2007

  • Category manager leader for regional accounts projects.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Customer Business development representative for North East area and key accounts

  • Mar 2005 - Dec 2006

  • Responsible for achieving the objectives of Volume, NOS, Share and sales fundamentals Venezuela north east area and key accounts • Responsible for achieving the objectives of Volume, NOS, Share and sales fundamentals Venezuela north east area and key accounts



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Sampling and Promotions Project Leader

  • Jan 2002 - Dec 2004

  • Design, execution and review of results of promotional plans for P&G brands-initiatives • Design, execution and review of results of promotional plans for P&G brands-initiatives