Natacha ORDAS

CEO - CO FOUNDER at SEKOYA.DIGITAL
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Contact Information
us****@****om
(386) 825-5501
Location
FR
Languages
  • French Native or bilingual proficiency
  • English Professional working proficiency

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Catherine TITI

Natacha est une experte des enjeux de la transformation numérique des entreprises, qui allie avec brio une forte dimension marketing digital couplée à un véritable talent commercial. Elle est très impliquée pour atteindre les objectifs fixés par sa créativité et énergie dans la mise en œuvre des plans d'actions. Au quotidien, il est très agréable d'échanger avec elle, son esprit d'équipe et sa capacité à travailler dans des environnement variés au niveau national et international rendent son management très fédérateur et efficace. Je recommande Natacha les yeux fermés

Audrey PACCINI

Entreprenante, Persévérante, .... tout simplement Inspirante ! Depuis que nos chemins se sont croisés avec Natacha lors de notre MBA, elle m'impressionne par sa force d'inspiration, et ce, toujours avec le sourire !

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • CEO - CO FOUNDER
      • Jun 2021 - Present

      Agence de Performance Marketing fondée en 2021 par 3 experts en collecte de leads qualifiés (du concept, développement de l'opération, diffusion jusqu’au PRM/CRM) et en génération de trafic, avec + de 15 ans d'expérience chacun et déjà plus de 30 clients en France et EMEA. Quelques références : Center Parcs, Allianz, Columbia, Fortuneo, Kiabi, Yves Rocher, Jardiland, Free, Kusmi Tea, etc. Performance Marketing Agency founded in 2021 by 3 experts (+15 years xp) in lead generation (from the concept, mini-site, campaign to PRM/CRM) and traffic generation. We already have more than 30 clients in France and EMEA. Some references: Center Parcs, Allianz, Columbia, Fortuneo, Kiabi, Yves Rocher, Jardiland, Free, Kusmi Tea, etc. Show less

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Co-Founder
      • Sep 2022 - Present

      MusicTech Communications & Business Agency. Resonance is the first Communications / PR / Business Advising agency for MusicTech With Mathilde Neu (CEO) MusicTech Communications & Business Agency. Resonance is the first Communications / PR / Business Advising agency for MusicTech With Mathilde Neu (CEO)

    • Broadcast Media Production and Distribution
    • Fondatrice - Podcast Host
      • Apr 2022 - Present

      Rencontres avec les Femmes de la musique influentes et inspirantes ! https://podcast.ausha.co/les-voix-qui-portent Et sur toutes les plateformes de streaming : https://smartlink.ausha.co/les-voix-qui-portent En partenariat avec MEWEM et le CNM (Centre National de la Musique). L’objectif de Natacha ORDAS, fondatrice du projet est de donner des clefs à toutes les femmes qui ambitionnent d'avoir une grande carrière professionnelle ou qui souhaitent réaliser leurs projets, leurs rêves les plus fous en s'affranchissant de tout "plafond de verre". Elle souhaite également donner aux auditrices l'envie et la force d'utiliser à leur tour, leurs voix en s'engageant pour la cause des femmes. Les Voix qui Portent se veut le rendez-vous mensuel ou presque puisque Natacha Ordas mettra en lumière 2 fois par mois, des femmes de la musique inspirantes et influentes. Le podcast a pour but d'inspirer les femmes, leur donner des clefs grâce aux parcours remarquables de « rôles models » féminins. Susciter l'envie aux auditrices de porter, à leur tour, leur voix ! Le podcast propose des épisodes qui ont une durée de 45/60mn. Chaque épisode est découpé en 3 thèmes : Histoire et parcours, Influence et engagement, Séquence Secret Sauce, Tips & Tricks Session Show less

    • Business Consulting and Services
    • Investment holding I Business Angel (Music Tech, Media, Entertainment)
      • Oct 2020 - Present

      Expertises: Entertainment/ Media; Digital / Tech. Link: http://www.natachaordas.com/labaronne/ Expertises: Entertainment/ Media; Digital / Tech. Link: http://www.natachaordas.com/labaronne/

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CEO - CO FOUNDER (acquired by Groover)
      • Nov 2012 - Dec 2020

      Soonvibes is the Music & Talent discovery platform. Goal: Build the best talent scouting tool. Competitive advantage : A unique algorithm / AI based on both human and data. Results: - An engaged electronic music community of 70k artists and more than 2,000 new songs uploaded /month, 50k votes/ month, 400 music professionals and infuencers. - An artist services platform (marketplace). - Major accounts like labels, Winamax, Westeld, Logitech, Haribo, Club Med, Total, ASO, JBL, Orange, FFA, Air France, etc. - A powerful Talent Scout dashboard (data/IA) - More than 100 signatures with labels. - A strong and well-known brand in the music industry - Partnerships deals with a-list artists like David Guetta; labels like Warner Music, Universal Music; festivals & event promoters: Live Nation, TechnoParade, Marvellous Island, Sziget Festival... - A successful 1M€ fundraising with business angels and BPI. Show less

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Sales Director (Europe)
      • Feb 2008 - Jul 2013

      - Creation and management of the sales/ advertising department for several websites (like Dromadaire.com et Kisseo) in France and in Europe. - Team hiring for France and Europe. - Advertising offer: brand content, performance marketing / e-mailing (5M@) / coreg, etc - Marketing digital offer - audience - Development & partnerships with England, Germany, Spain, Italy. - Turnover: from 700K€ to 7M€/year - Creation and management of the sales/ advertising department for several websites (like Dromadaire.com et Kisseo) in France and in Europe. - Team hiring for France and Europe. - Advertising offer: brand content, performance marketing / e-mailing (5M@) / coreg, etc - Marketing digital offer - audience - Development & partnerships with England, Germany, Spain, Italy. - Turnover: from 700K€ to 7M€/year

    • France
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Digital Advertising Manager- Entertainment
      • 2006 - 2008

      - Head of the Entertainement business unit (music / cinema) for Skyblog. The leading site in France for 15-25 yo people. Advertising: Brand content and Display. - Creation and launch of a new successful site and BM: Skyblogmusic.com (Skyblog for a-list artists / partnerships with majors). More than 2M€ for the 1st year. - Turnover: + 4M€/ year. - Head of the Entertainement business unit (music / cinema) for Skyblog. The leading site in France for 15-25 yo people. Advertising: Brand content and Display. - Creation and launch of a new successful site and BM: Skyblogmusic.com (Skyblog for a-list artists / partnerships with majors). More than 2M€ for the 1st year. - Turnover: + 4M€/ year.

    • France
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Account manager (radio, internet, event)
      • 2005 - 2006

      - Radio and digital advertising campaigns (cross medias). - Many events sponsored by brands (TechnoParade, FG Club tour...) - Radio and digital advertising campaigns (cross medias). - Many events sponsored by brands (TechnoParade, FG Club tour...)

  • Square prod
    • Paris Area, France
    • Project Manager
      • 2004 - 2005

      For Gum Prod (label) / David Guetta, i managed endorsement campaigns : -SFR : Program for mobile named "Ma playlist" with David -Vueling : Creation of an event @Ibiza For SquareProd : I sold music video clip to majors and labels For Gum Prod (label) / David Guetta, i managed endorsement campaigns : -SFR : Program for mobile named "Ma playlist" with David -Vueling : Creation of an event @Ibiza For SquareProd : I sold music video clip to majors and labels

Education

  • ESCP Europe
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2015 - 2016
  • Cornell University - Johnson Graduate School of Management
    The Leading for Innovation Executive Education Program
    2015 - 2015
  • ISTEC - Ecole Supérieure de Commerce et de Marketing
    Master's degree, Marketing
  • Sorbonne University
    Deug, Literature

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