Experience

Confect
• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee
• Founding Partner

  • Nov 2023 - Present

Visma
• Norway
• Software Development
• 700 & Above Employee
• Marketing Strategist

  • Jan 2023 - Present


Visma Proceedo AB

• Board Member

  • Dec 2022 - Present

  Från inköp till betalning med Visma Proceedo Från inköp till betalning med Visma Proceedo


Viskan System AB
• Sweden
• Software Development
• 1 - 100 Employee
• Board Member

  • Apr 2021 - Present


Visma Software AB

• Vice President Sales & Marketing

  • Apr 2019 - Jan 2023

  Responsible for employees and P&L of four teams within sales and marketing. In addition I’m also responsible for the company's strategy and performance management.

• Marketing Manager

  • Feb 2015 - Mar 2019

  My role was to generate sales qualified leads by attracting, converting and qualifying leads, primarily by digital marketing.

• Head of National Marketing Group

  • Sep 2015 - Mar 2019

  In this role I was leading the group of Visma’s Marketing Managers in Sweden and other national roles in communication. This group focuses on collaboration within communication such as Public Relations, sponsorships, brand building and awareness campaigns together with lead generation activities. In this role I was leading the group of Visma’s Marketing Managers in Sweden and other national roles in communication. This group focuses on collaboration within communication such as Public Relations, sponsorships, brand building and awareness campaigns together with lead generation activities.



Relationsfabriken (Relf AB)

• Founder/Marketing Automation specialist

  • Jul 2012 - Dec 2015

  Relationsfabriken was a Nordic pioneer in the field of marketing automation. We created digital communication based on the recipient’s behaviour, as a means of attracting, converting and qualifying leads for our clients’ sales departments. Relationsfabriken was a Nordic pioneer in the field of marketing automation. We created digital communication based on the recipient’s behaviour, as a means of attracting, converting and qualifying leads for our clients’ sales departments.



Upplands Motor

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Dec 2011 - Jul 2012

  The key to your satisfaction is that you find the right car based on your needs and budget. It is our responsibility to ensure that your car ownership will be as problem free as possible. That includes everything from guarantees that you get a personal technician who takes care of you and your car from start to finish. Our motto is that you as a client of Upplands Motor should be serviced as good as your car. The key to your satisfaction is that you find the right car based on your needs and budget. It is our responsibility to ensure that your car ownership will be as problem free as possible. That includes everything from guarantees that you get a personal technician who takes care of you and your car from start to finish. Our motto is that you as a client of Upplands Motor should be serviced as good as your car.



Pedab

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Sep 2008 - Dec 2011

  Pedab’s strategy is to work with a few, carefully selected, vendors and contribute knowledge and expertise to market and channel in order to develop business opportunities. We have taken the position, the business creating specialist, and our approach is reflected in our customer promise; finds your next business. Pedab’s strategy is to work with a few, carefully selected, vendors and contribute knowledge and expertise to market and channel in order to develop business opportunities. We have taken the position, the business creating specialist, and our approach is reflected in our customer promise; finds your next business.



Poolia

• Norway
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Jan 2006 - Aug 2008

  Poolia's success is based on the fact that we constantly strive to achieve the highest quality and that we have specialised in the temporary staffing and permanent placement of qualified staff in our focus areas: Finance & Accounting, Financial Services, Human Resources, Sales & Marketing, IT & Engineering, Office Support and Executive. Within these areas, we deal with positions at all levels: assistants and clerical officers, middle managers and specialists, and senior executives. At present… Show more Poolia's success is based on the fact that we constantly strive to achieve the highest quality and that we have specialised in the temporary staffing and permanent placement of qualified staff in our focus areas: Finance & Accounting, Financial Services, Human Resources, Sales & Marketing, IT & Engineering, Office Support and Executive. Within these areas, we deal with positions at all levels: assistants and clerical officers, middle managers and specialists, and senior executives. At present, we have around 2,000 employees, of which around 90 per cent are resource temps who are hired out to our clients. The other employees are internal staff with responsibility for sales, client contacts and administration.

• Project Manager and Art Director

  • Dec 1999 - Jan 2006