Nassim Herkat
Agency Founder at KABTI HKAYTI AGENCY- Claim this Profile
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French Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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English Full professional proficiency
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Italian Full professional proficiency
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Spanish Elementary proficiency
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Bio
Leïla Bakouche
J’ai eu le plaisir de travailler avec Nassim dans le même groupe sur un projet passionnant autour de l’agriculture en Algérie. En peut de temps Nassim m’a permis d’apprendre des outils. Par sa communication subtile, son aisance relationnelle et son esprit positif la mission a était menée à bien. Par son son sens de la pédagogie et grande culture de l’histoire et de la géographie de l’Algérie. J’ai eu plaisir à apprendre tout au long de cette mission dans les villes où on était de passage. Travailler avec Nassim c’est apprendre sur soi-même et sur les autres.
Omar TOUILEB
Nassim is for me the asset of all entities and companies who wish to gain credibility and have real branding and image management. I was lucky and pleased to be recruited by Nassim and to learn alongside him ! working with Nassim is an incredeble experience, I loved the field of communication, he was motivating, an incomparable leader in the local industry, I can never thank him enough for what he did for me and my career.
Leïla Bakouche
J’ai eu le plaisir de travailler avec Nassim dans le même groupe sur un projet passionnant autour de l’agriculture en Algérie. En peut de temps Nassim m’a permis d’apprendre des outils. Par sa communication subtile, son aisance relationnelle et son esprit positif la mission a était menée à bien. Par son son sens de la pédagogie et grande culture de l’histoire et de la géographie de l’Algérie. J’ai eu plaisir à apprendre tout au long de cette mission dans les villes où on était de passage. Travailler avec Nassim c’est apprendre sur soi-même et sur les autres.
Omar TOUILEB
Nassim is for me the asset of all entities and companies who wish to gain credibility and have real branding and image management. I was lucky and pleased to be recruited by Nassim and to learn alongside him ! working with Nassim is an incredeble experience, I loved the field of communication, he was motivating, an incomparable leader in the local industry, I can never thank him enough for what he did for me and my career.
Leïla Bakouche
J’ai eu le plaisir de travailler avec Nassim dans le même groupe sur un projet passionnant autour de l’agriculture en Algérie. En peut de temps Nassim m’a permis d’apprendre des outils. Par sa communication subtile, son aisance relationnelle et son esprit positif la mission a était menée à bien. Par son son sens de la pédagogie et grande culture de l’histoire et de la géographie de l’Algérie. J’ai eu plaisir à apprendre tout au long de cette mission dans les villes où on était de passage. Travailler avec Nassim c’est apprendre sur soi-même et sur les autres.
Omar TOUILEB
Nassim is for me the asset of all entities and companies who wish to gain credibility and have real branding and image management. I was lucky and pleased to be recruited by Nassim and to learn alongside him ! working with Nassim is an incredeble experience, I loved the field of communication, he was motivating, an incomparable leader in the local industry, I can never thank him enough for what he did for me and my career.
Leïla Bakouche
J’ai eu le plaisir de travailler avec Nassim dans le même groupe sur un projet passionnant autour de l’agriculture en Algérie. En peut de temps Nassim m’a permis d’apprendre des outils. Par sa communication subtile, son aisance relationnelle et son esprit positif la mission a était menée à bien. Par son son sens de la pédagogie et grande culture de l’histoire et de la géographie de l’Algérie. J’ai eu plaisir à apprendre tout au long de cette mission dans les villes où on était de passage. Travailler avec Nassim c’est apprendre sur soi-même et sur les autres.
Omar TOUILEB
Nassim is for me the asset of all entities and companies who wish to gain credibility and have real branding and image management. I was lucky and pleased to be recruited by Nassim and to learn alongside him ! working with Nassim is an incredeble experience, I loved the field of communication, he was motivating, an incomparable leader in the local industry, I can never thank him enough for what he did for me and my career.
Experience
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KABTI HKAYTI AGENCY
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Algeria
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Travel Arrangements
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1 - 100 Employee
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Agency Founder
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Oct 2023 - Present
KABTI HKAYTI is a travel agency specialized in cultural tourism offering a tailor made experience to explore Algeria 🇩🇿 the largest country of Africa 🌍From sketchbook 🗺️ to suitcase, our design journey begins here.
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Cultural Media Founder #kabtihkayti
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Dec 2017 - Present
§ Project mission : human & intellectual development through cultural exploration. § Project description : digital platform (Instagram/Youtube/Website) offering exploration diaries focused on Algerian culture and heritage. § Methodology : each episode is a mini research project articulated in 3 phases : phase 1) research , phase 2) execution, phase 3) realization & launch§ Reach : 50k users§ Languages : Arabic, French, English
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Weshake Agency
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Algiers
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Marketing & Communication Consultant
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Mar 2017 - Present
§ Clients Profile: •International cooperation organizations •Multinationals •Local start-ups & companies •Communication agencies § Main Projects: •GIZ – Anurb: decentralized cooperation projects (local governance, communication, people development, project management, digitalization) in 5 wilayas (Setif, Annaba, Mostaganem, Tlemcen, Oran) •GIZ - Afripol: Workshop development & faciliation (Algiers) •EU – GIZ – Expertise France - INRAA: PASA project communication & content development (Kabylia, Biskra, El Oued) •VNG – MICLAT: Territorial attractiveness & Urban Marketing project (Mostaganem) •Philip Morris International: marketing consultancy •Danone: portfolio innovation consultancy •Lactalis: brand & trade marketing consultancy •Amor Benamor: marketing consultancy •Footland : marketing & events consultancy •Communication agencies: marketing consultancy, field force trainings •Universities & Associations: motivational speaker Show less
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Portfolio Marketing Manager
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May 2016 - Mar 2017
Marketing intelligence I Brand & Portfolio strategy I Communication Strategy | People Management
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Brand Manager // Premium Brands
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Apr 2015 - Apr 2016
Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industry
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Brand Manager // Premium Brands
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Nov 2014 - Apr 2015
Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industry
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Brand Manager // Medium Brands
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May 2013 - Nov 2014
Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industryLed major brand recovery after period of decline
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Junior Brand Manager
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Dec 2012 - Apr 2013
Assisted Brand Manager in the development of brand plan with full responsibility of marketing activities development and agency managementLed key consumer engagement 1-2-1 program that became a best practice in the company
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Sales and Marketing Trainee
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Oct 2011 - Nov 2012
Enrolled in an EEMA Talent Pool focusing on the development of selected employees in marketing & sales departments6 months spent in Belgrade (Serbia) in trade marketing & 6 months in Istanbul (Turkey) in Brand management
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Marketing Executive
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Sep 2009 - Sep 2011
Assisted Marketing Manager in the development of consumer engagement activities in line with marketing plan in a new marketInitiated the agency selection, briefing & monitoringManaged & implemented the execution & reporting of activities for 2 flagship brands nationwide
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ITA - Italian Trade Agency
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Italy
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International Trade and Development
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300 - 400 Employee
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Marketing and Communication Assistant
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Jan 2008 - Aug 2009
Assisted the organization of several fairs & ehxhibitions (most important was the 41th International Fair of Algiers) Managed the Institute magazine untitled “Crescendo” with press and P&R, media planning & budget monitoring Assisted the organization of several fairs & ehxhibitions (most important was the 41th International Fair of Algiers) Managed the Institute magazine untitled “Crescendo” with press and P&R, media planning & budget monitoring
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Education
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2021 - 2022
Université Côte d'Azur
Master's degree, Culture and Communication -
2022 - 2025
Université Paris 8
PhD, Communication and Media Studies -
2006 - 2007
Université Paris 8
Master's degree, Culture and communication -
2003 - 2006
Université Paris 8
Bachelor's degree, Culture and communication
