Nasser Asif
Senior Digital Ads Strategist at Clarify Agency- Claim this Profile
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Spanish Elementary proficiency
Topline Score
Bio
Neha Singh
From the minute Nasser joined Interfaith Youth Core, he was determined to make our team more efficient and effective. Whether it was through strategy alignment, internal team collaboration, or analytics tracking, he encouraged us to develop data-driven, creative, and strategic solutions. Nasser's strength as a leader lies in his trust of his teammates. As a supervisor, Nasser placed a heavy emphasis on independence, innovation, and team work. He firmly believed that we needed to be collaborative and cohesive as a team, but also be the experts in our respective areas. He was involved with our work to ensure that we had his support and guidance, but was careful to give us the space to grow as individual marketers. His openness to feedback and ideas contributed to a great team dynamic. Nasser brought the concept of streamlined diversification to Interfaith Youth Core's marketing strategy. It was simply not enough to allocate spend to a variety of channels and say that the brand had presence of awareness. He placed a heavy emphasis on the right channels, with right messaging, and at the right time. He encouraged us to track progress and optimize throughout a marketing campaign instead of waiting till the end to assess what we could have done differently. Nasser is truly an asset to any team. His leadership skills and vast marketing experience will lead any team to success.
Philipp Batta
Nasser is a highly combustable marketing fuel for social causes and non-profit campaigns. He is an efficient and vocal collaborator, and the more complex a strategy the more passionate he becomes about the challenge. I'm glad to have learned from his work.
Neha Singh
From the minute Nasser joined Interfaith Youth Core, he was determined to make our team more efficient and effective. Whether it was through strategy alignment, internal team collaboration, or analytics tracking, he encouraged us to develop data-driven, creative, and strategic solutions. Nasser's strength as a leader lies in his trust of his teammates. As a supervisor, Nasser placed a heavy emphasis on independence, innovation, and team work. He firmly believed that we needed to be collaborative and cohesive as a team, but also be the experts in our respective areas. He was involved with our work to ensure that we had his support and guidance, but was careful to give us the space to grow as individual marketers. His openness to feedback and ideas contributed to a great team dynamic. Nasser brought the concept of streamlined diversification to Interfaith Youth Core's marketing strategy. It was simply not enough to allocate spend to a variety of channels and say that the brand had presence of awareness. He placed a heavy emphasis on the right channels, with right messaging, and at the right time. He encouraged us to track progress and optimize throughout a marketing campaign instead of waiting till the end to assess what we could have done differently. Nasser is truly an asset to any team. His leadership skills and vast marketing experience will lead any team to success.
Philipp Batta
Nasser is a highly combustable marketing fuel for social causes and non-profit campaigns. He is an efficient and vocal collaborator, and the more complex a strategy the more passionate he becomes about the challenge. I'm glad to have learned from his work.
Neha Singh
From the minute Nasser joined Interfaith Youth Core, he was determined to make our team more efficient and effective. Whether it was through strategy alignment, internal team collaboration, or analytics tracking, he encouraged us to develop data-driven, creative, and strategic solutions. Nasser's strength as a leader lies in his trust of his teammates. As a supervisor, Nasser placed a heavy emphasis on independence, innovation, and team work. He firmly believed that we needed to be collaborative and cohesive as a team, but also be the experts in our respective areas. He was involved with our work to ensure that we had his support and guidance, but was careful to give us the space to grow as individual marketers. His openness to feedback and ideas contributed to a great team dynamic. Nasser brought the concept of streamlined diversification to Interfaith Youth Core's marketing strategy. It was simply not enough to allocate spend to a variety of channels and say that the brand had presence of awareness. He placed a heavy emphasis on the right channels, with right messaging, and at the right time. He encouraged us to track progress and optimize throughout a marketing campaign instead of waiting till the end to assess what we could have done differently. Nasser is truly an asset to any team. His leadership skills and vast marketing experience will lead any team to success.
Philipp Batta
Nasser is a highly combustable marketing fuel for social causes and non-profit campaigns. He is an efficient and vocal collaborator, and the more complex a strategy the more passionate he becomes about the challenge. I'm glad to have learned from his work.
Neha Singh
From the minute Nasser joined Interfaith Youth Core, he was determined to make our team more efficient and effective. Whether it was through strategy alignment, internal team collaboration, or analytics tracking, he encouraged us to develop data-driven, creative, and strategic solutions. Nasser's strength as a leader lies in his trust of his teammates. As a supervisor, Nasser placed a heavy emphasis on independence, innovation, and team work. He firmly believed that we needed to be collaborative and cohesive as a team, but also be the experts in our respective areas. He was involved with our work to ensure that we had his support and guidance, but was careful to give us the space to grow as individual marketers. His openness to feedback and ideas contributed to a great team dynamic. Nasser brought the concept of streamlined diversification to Interfaith Youth Core's marketing strategy. It was simply not enough to allocate spend to a variety of channels and say that the brand had presence of awareness. He placed a heavy emphasis on the right channels, with right messaging, and at the right time. He encouraged us to track progress and optimize throughout a marketing campaign instead of waiting till the end to assess what we could have done differently. Nasser is truly an asset to any team. His leadership skills and vast marketing experience will lead any team to success.
Philipp Batta
Nasser is a highly combustable marketing fuel for social causes and non-profit campaigns. He is an efficient and vocal collaborator, and the more complex a strategy the more passionate he becomes about the challenge. I'm glad to have learned from his work.
Experience
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Clarify Agency
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Ads Strategist
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Nov 2021 - Present
Planning and executing major digital ad campaigns for progressive political, advocacy, nonprofit, and other organizations including Alliance for a Better Minnesota, Friends of the Earth, Northstar Prosperity, GetThru, and others. Active management and daily stewardship of $7+ million in media investment budgets for clients including Friends of the Earth, GetThru, North Star Prosperity, Housing California, Gradient Metrics, and the Alliance for a Better Minnesota; responsible for ensuring that delivery, pacing, and progress to target goals is on-track across multiple campaigns and channels; troubleshooting any underperformance issues and coordinating with media, creative, and client teams to pivot quickly Continuously analyzing performance trends and other data across a series of outcomes-based dashboards/funnels to hone in on the channels, tactics, messaging, etc., delivering the most efficient results and identifying scale opportunities; translating analysis into concise, digestible recommendations presented to stakeholders; guiding multiple testing agendas across clients and initiatives, and hypothesizing which variables (channels, content, audience) are the most strategically valuable to test and benchmark as part of each agenda
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Independent Consultant, Freelance
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Czechia
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IT Services and IT Consulting
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Principal Consultant
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May 2019 - Present
Helping socially relevant companies and organizations find strength online through marketing, advertising, communications, branding, content, and other strategies. Partnering with leaders of cause organizations and institutions to invigorate brands and achieve better outcomes through (primarily digital) marketing and communications; equipping clients with the strategies, tactics, knowledge, technologies, and talent needed to sustain lasting success. Assessing and improving clients’ marketing and communications efforts; identifying needs for increased or improved marketing and communications capacity; leading trainings and other education for client teams at all levels of seniority. Content strategy and creation including copywriting for websites, email, social media, and video scripts; media releases, articles, op-eds, and other press assets; creative supervision and project management of video, podcasts, annual reports, branding assets, and other key programmatic content.
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Interfaith Youth Core
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United States
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Higher Education
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1 - 100 Employee
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Senior Director of Marketing & Communications
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Jul 2013 - May 2019
I use media to advance the cause of interfaith cooperation in the higher education sector. My team and I perform a dual role, communicating IFYC's message broadly to a movement of tens of thousands while simultaneously marketing IFYC's many programs to students, staff, faculty and administrators on campuses that are ready to make interfaith cooperation a priority. I use media to advance the cause of interfaith cooperation in the higher education sector. My team and I perform a dual role, communicating IFYC's message broadly to a movement of tens of thousands while simultaneously marketing IFYC's many programs to students, staff, faculty and administrators on campuses that are ready to make interfaith cooperation a priority.
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See3 Communications
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Aug 2010 - Jul 2013
Developing online marketing plans and campaigns – focused on fundraising, advocacy and issue awareness – for progressive nonprofits and worthy causes. Developing online marketing plans and campaigns – focused on fundraising, advocacy and issue awareness – for progressive nonprofits and worthy causes.
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Starcom MediaVest Group
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Spain
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Mar 2010 - Aug 2010
Managed the thinking and doing of the marketing and media strategy for a large P&G brand in North America. As the lead agency, my team and I managed communications with the client and coordinated work between our creative agencies, media buying and planning teams, PR agency, search agency and others.
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Media Associate
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Feb 2007 - Mar 2010
Planned, negotiated and enacted media campaigns for a major U.S. wireless brand. In this role I conducted media research, and acted as a junior strategist to create media plans, based on very specific campaign goals, across multiple channels. Each day I worked with our clients and creative agency partners and oversaw a large and diverse group of media vendors.
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Assistant Media Buyer
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Jun 2006 - Feb 2007
Helped to plan, negotiate and enact large media buys for a diverse portfolio of brands including AT&T, BMW and MasterCard. Helped to plan, negotiate and enact large media buys for a diverse portfolio of brands including AT&T, BMW and MasterCard.
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Zipatoni
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Advertising Services
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Account Coordinator Intern
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2006 - 2006
Facilitated communication between the account team and the client, vendors and internal teams. Spotted trends in social media at a time when YouTube was new and people still used MySpace (the first time...). Wrote some snazzy decks. Drank a lot of free beer. Learned the real, down-to-the-bone basics of how to service clients and help them tell their brand's story. Facilitated communication between the account team and the client, vendors and internal teams. Spotted trends in social media at a time when YouTube was new and people still used MySpace (the first time...). Wrote some snazzy decks. Drank a lot of free beer. Learned the real, down-to-the-bone basics of how to service clients and help them tell their brand's story.
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Education
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2002 - 2006
University of Missouri-Columbia
Bachelors of Arts, Communications & Media
Community
