Experience

Goldline International Corporation

• United States
• International Trade and Development
• 1 - 100 Employee

• CEO - Middle East, Africa & CIS

  • Nov 2018 - Present

  Middle East, Africa & CIS B2B Air Conditioning, Home Appliances, Electronics & Energy Solutions



Lennox International

• United States
• Manufacturing
• 700 & Above Employee

• Sales and Service Director - MEA

  • Apr 2013 - Oct 2018

  Jabel Ali Free Zone, Dubai Managed the significant challenges associated with an emerging business by heading the sales, service and marketing teams throughout Gulf & Middle East, positioning company as major distributor in multination region. Utilized key skills assessment to enhance organizational capabilities to expand market across GCC states, Iraq, Iran, Lebanon, Syria, Jordan, Yemen and Pakistan. Report to Managing Director. Plan and execute comprehensive sales, service and P&L strategy to maximize financial… Show more Managed the significant challenges associated with an emerging business by heading the sales, service and marketing teams throughout Gulf & Middle East, positioning company as major distributor in multination region. Utilized key skills assessment to enhance organizational capabilities to expand market across GCC states, Iraq, Iran, Lebanon, Syria, Jordan, Yemen and Pakistan. Report to Managing Director. Plan and execute comprehensive sales, service and P&L strategy to maximize financial performance. Motivate the sales team, and inspire them to ensure appropriate balance between tactical and strategic demands. Coordinate for the sales operations with all the other departments of the company. Represent the company’s business policies in various conferences, trade fairs, and networking events to attract more and more clients. Selected Contributions: ♦ Scoped, spearheaded and implemented new strategies, tactics, and plans for future growth of company’s database. Build customer relationship, to assess requirements and satisfied clients without compromising with the company profits. ♦ Establish performance based goal for each employee, and monitor the employees throughout enactment. Assess the sales team, and cross validate smooth operational and organizational growth; initiate changes in the team members if necessary. ♦ Tactfully competed technical challenges related meet the sales target set within the given deadline with restricted territory, and accounts. Generate reports based on facts to be presented before the senior managers, and shareholders. ♦ Extensively travel locally and across various countries to attend various business meetings with consultants, contractors, customers, seminars and events. Effectively communicate the value proposals with different presentations. Show less



Rain Bird Corporation-land Scape

• Senior Area Manager-GCC

  • Mar 2012 - Feb 2013

  Jafza, Dubai Initiated and implemented service controls, processes, policies and procedures across the company’s business units:  Implementing the service plans designed to help clients with the on-site irrigation professional  Maintain healthy and updated central control system, maximize the system’s performance, and use water intelligently.  Advise on how to maximize system's efficiency, assistance in troubleshooting an on-site problem Implemented new strategies, tactics, and plans for… Show more Initiated and implemented service controls, processes, policies and procedures across the company’s business units:  Implementing the service plans designed to help clients with the on-site irrigation professional  Maintain healthy and updated central control system, maximize the system’s performance, and use water intelligently.  Advise on how to maximize system's efficiency, assistance in troubleshooting an on-site problem Implemented new strategies, tactics, and plans for future growth of company’s database and business performance. Show less



Carrier Corporation

• United States

• Business unit Manager-Service

  • Apr 2010 - Mar 2012

  Carrier Middle East- Qatar ♦ Orchestrate all bottom-line factors, including company vision, long-range strategic planning for best allocation and utilization of resources, Forecasting, budgeting, administration, Implementing Best Practices. ♦ Contributed to the success of strategic initiatives for development of Facilities Management and Maintenance Divisions (Sales & Operations); Planning and executing comprehensive sales, service to maximize financial performance. ♦ Built collaborative rapport with all potential… Show more ♦ Orchestrate all bottom-line factors, including company vision, long-range strategic planning for best allocation and utilization of resources, Forecasting, budgeting, administration, Implementing Best Practices. ♦ Contributed to the success of strategic initiatives for development of Facilities Management and Maintenance Divisions (Sales & Operations); Planning and executing comprehensive sales, service to maximize financial performance. ♦ Built collaborative rapport with all potential and existing Clients to cover various areas of responsibility and leading the technical and sales teams. Tactfully competed technical challenges related with the Project management and supervising team. ♦ Demonstrate leadership and tact to develop sales & marketing strategies focusing on sales of Company’s Service Business Unit. ♦ Leading the company’s team in setting up, utilization and complying with the Health, Safety & Environment (EH&S) system. Show less



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Regional Business Manager-Rental Solutions, ME

  • Apr 2009 - Mar 2010

  Dubai ♦ Functioned as Business Manager-Service and Rental Solutions& Service-GCC Region; Identified and assessed business opportunities as well as potential customer for business growth and for Company’s Equipment Rental Division. ♦ Leading the Sales and Service Team to ensure that their account portfolios are achieving growth, proper profit levels, and customer satisfaction. Accountable for forecasting, budgeting, administration, client relations, and P&L oversight. ♦ Upheld superior level of… Show more ♦ Functioned as Business Manager-Service and Rental Solutions& Service-GCC Region; Identified and assessed business opportunities as well as potential customer for business growth and for Company’s Equipment Rental Division. ♦ Leading the Sales and Service Team to ensure that their account portfolios are achieving growth, proper profit levels, and customer satisfaction. Accountable for forecasting, budgeting, administration, client relations, and P&L oversight. ♦ Upheld superior level of expertise to engage new improving skills in the team to increase sales effectiveness including; developing commercial awareness, reporting, proposition qualification and effective planning. Show less

• Senior Area Sales Manager-ME

  • Jan 2001 - Feb 2009

  Dubai Delegated work responsibilities and headed a team to handle Toshiba Brand marketing, sales and service operations throughout Gulf & Middle East, positioning company as major distributor in multination region. Utilised key skills assessment to enhance organisational capabilities to expand market across GCC states, Iraq, Iran, Lebanon, Syria, Jordan, Yemen and Pakistan. Report to General Manager. Travel regularly to: Update the information about competitor activity and changes in market… Show more Delegated work responsibilities and headed a team to handle Toshiba Brand marketing, sales and service operations throughout Gulf & Middle East, positioning company as major distributor in multination region. Utilised key skills assessment to enhance organisational capabilities to expand market across GCC states, Iraq, Iran, Lebanon, Syria, Jordan, Yemen and Pakistan. Report to General Manager. Travel regularly to: Update the information about competitor activity and changes in market requirements; Negotiate and close deals on products, services and marketing campaigns. Identified and hired distributors for new markets. Selected Contributions: ♦ Scoped, spearheaded and implemented comprehensive sales, service and P&L strategy to maximize financial performance. ♦ Lead the company’s quality team for Business Process Reengineering; Development and Implementation for quality improvement standards; managing compliance with the standards of ISO and ACE (Achieve Competitive Excellence). ♦ Exceeded the annual revenue. Business growth from $3.5 million to $27 million annually in 7 years (more than 540%). ♦ Spearheaded consumer, competitive research, worked closely with factory for product price and quality negotiation.

• Service Sales Engineer & Service Sales Manager

  • Feb 1990 - Dec 2000

  Abu Dhabi ♦ Controlled endeavours toward creating and overseeing sales strategy, supervised a sales and service team of up to 140 and headed the policy and process development resulting in significant sales growth ♦ Identified and cultivated business opportunities for growth. Spearheaded forecasting, budgeting, administration, client relations, and P&L oversight. Led the company’s team in setting up and utilization of Health, Safety & Environment (EH&S) system. ♦ Strategically positioned as main… Show more ♦ Controlled endeavours toward creating and overseeing sales strategy, supervised a sales and service team of up to 140 and headed the policy and process development resulting in significant sales growth ♦ Identified and cultivated business opportunities for growth. Spearheaded forecasting, budgeting, administration, client relations, and P&L oversight. Led the company’s team in setting up and utilization of Health, Safety & Environment (EH&S) system. ♦ Strategically positioned as main point of contact to interface with clients while conducting site assessments and recommending appropriate solutions for air conditioning, refrigeration and BMS projects.