Experience

LIMELIGHT

• Pakistan
• Retail
• 1 - 100 Employee

• Director Sales & Planning

  • Jul 2020 - Present

• HOD Sales & Planning

  • Oct 2016 - Present

  • Develop business strategy with comprehensive business Analysis • Identifying opportunities across core categories & work on new launches aligned with responsible business units and Prepare sales forecasting for all business line items• Controlling all commercial and operational process to increase the sale and production in all categories • Responsible for achieving the business plan throughout the year• Maintain the work in process (WIP) of all departments and ensure the production accordingly their capacity• Fully integrated commercial plan across Sales• Initiated market sizing & mapping potential across core categories.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Commercial Analyst

  • Jan 2016 - Oct 2016

  • Comprehensive Analysis on Business Performance Branch wise• Prepare monthly and annually management presentation• Deeply analysis on brand and category share of professional customers• Monitoring sales team targets and evaluate the basket size of customers• Closely monitoring sales growth and market trends• Sales forecasting base on past sales and market trend• Branch wise monitoring sales share across all the brands and category • Excel based management Sales Dashboard Development



Samsons Group of Companies

• Pakistan
• Consumer Goods
• 300 - 400 Employee

• Business Support Analyst

  • Oct 2014 - Dec 2015

  • Monitoring distribution issues and developed (SOPs) for sales and operations• Handle Primary and secondary sales against the company target• Constantly monitoring competitor’s movement• Complete Analysis on Business Performance • Sales Analysis Primary, Secondary , forecasting and budgeting• Prepared monthly presentation for management.• Highlight issues and initiate Solutions• Strategy & Promotional trade planning and monitoring• Branch wise analysis and developed Management Sales Dashboard • Retail census, stock monitoring and conducting customer feedback survey • Distribution Improvement Plan, Evaluate competitor prices• Customer Life Cycle Management



Own Business "Distribution"

• Business Owner

  • Feb 2012 - Sep 2014



METRO Cash & Carry

• Commercial Analyst - CMD

  • Aug 2008 - Jan 2012

  Reporting to "Director Customer Management"Responsibilities:• Analyzing the business trend across all categories and modern sales assessment• Category wise analysis Food and Non-Food business• Prepare data for Annual Strategic Planning process as base case for company future target setting.• Prepare Customer Life Cycle Management (CLM) and draw inference from available churn data for better customer lifecycle management & highlight gaps to improve customer’s loyalty• Prepares technical reports, analyzing, and summarizing information.• Established National Customer Call Centre and designed SOP’s.• Liaising with supervisors, team leaders, operatives and third parties to gather information and resolve issues of call centre• Developed a Customer Analysis Tool (CAT) in excel to analyzing customer’s buying trend from different territory.• Deeply prepare customer’s analysis in term of basket size, frequency on monthly basis and update monthly Management presentation.



Ovex Technologies Pakistan (Pvt.) Ltd.

• Pakistan
• IT Services and IT Consulting
• 200 - 300 Employee

• Business Analyst

  • Sep 2006 - Jul 2008



Telenor

• Norway
• Telecommunications
• 700 & Above Employee

• Data Management Controller

  • Apr 2006 - Sep 2006