Experience

Moloco

• United States
• Advertising Services
• 400 - 500 Employee

• North America Marketing

  • Jun 2023 - Present

  -Partnering with global teams for regional growth and sales acceleration on top enterprise accounts -



Self-employed

• Advisor - Web3

  • Dec 2022 - Present

  -Provided expert guidance to web3 companies in go-to-market planning, market assessment, pricing, product offering, growth, media plans, and business development strategy. -Presented findings to senior executives, enabling informed decisions on market entry and assessing chances of success. -Trusted advisor in guiding web3 companies on market entry, offering critical insights and recommendations for optimized outcomes.



Health Oriented Preventive Education (HOPE) USA

• Non-profit Organization Management

• President

  • Aug 2017 - Present

  San Francisco Bay Area HOPE Charities USA is a volunteer driven 501(c)(3) charitable organization working to better the socioeconmic forefront of individuals abroad. With our network of hospitals, care centers, and schools we are able to provide service to over 750,000 individuals. - As President of HOPE USA, my responsibilities include overseeing the organization's operations, strategy, and fundraising efforts to ensure that we can make a meaningful impact in the lives of disadvantaged children… Show more HOPE Charities USA is a volunteer driven 501(c)(3) charitable organization working to better the socioeconmic forefront of individuals abroad. With our network of hospitals, care centers, and schools we are able to provide service to over 750,000 individuals. - As President of HOPE USA, my responsibilities include overseeing the organization's operations, strategy, and fundraising efforts to ensure that we can make a meaningful impact in the lives of disadvantaged children abroad -In this role, I work closely with our board of directors, staff, and volunteers to develop and implement effective programs and initiatives, build partnerships with other organizations, and cultivate relationships with donors and supporters. -Additionally, I am responsible for maintaining transparency and accountability in all of our activities, ensuring that we are compliant with all relevant regulations, and effectively communicating our mission and impact to the public and our stakeholders. Show less



PayPal

• United States
• Software Development
• 700 & Above Employee

• Sr. Manager - Growth & Strategy

  • Mar 2021 - Sep 2022

  - Created a growth and strategy team for a $2.5B P2P business unit, driving a 7% revenue increase. -Revitalized remittance strategy, boosting revenue by 20%, gross adds by 35%, and CLV by 30%.Aligned cross-functional workflow with partnerships, competitive analysis, pricing, forecasting, customer journey, and metrics. -Facilitated weekly business performance meetings with cross-functional teams to prioritize resources/budgets, identify issues, develop remediation plans, and… Show more - Created a growth and strategy team for a $2.5B P2P business unit, driving a 7% revenue increase. -Revitalized remittance strategy, boosting revenue by 20%, gross adds by 35%, and CLV by 30%.Aligned cross-functional workflow with partnerships, competitive analysis, pricing, forecasting, customer journey, and metrics. -Facilitated weekly business performance meetings with cross-functional teams to prioritize resources/budgets, identify issues, develop remediation plans, and report solutions to executive leadership.

• Head of Consumer Marketing and Business Development - Xoom

  • Aug 2014 - Mar 2021

  San Francisco Bay Area Founded in 2001, Xoom is the pioneer of digital remittances. Xoom allows users to send money, pay bills, and top up phones in a fast, secure, and seamless manner to over 130 countries around the globe. -Led and managed marketing team (3 strategy managers, 7 growth marketors and creatives), delivering $300m+ P&L, GTM strategy, budget management, and strategic partnerships. - Expanded Xoom service into Canada and Europe, growing activations by 45% YOY and 125% over 2… Show more Founded in 2001, Xoom is the pioneer of digital remittances. Xoom allows users to send money, pay bills, and top up phones in a fast, secure, and seamless manner to over 130 countries around the globe. -Led and managed marketing team (3 strategy managers, 7 growth marketors and creatives), delivering $300m+ P&L, GTM strategy, budget management, and strategic partnerships. - Expanded Xoom service into Canada and Europe, growing activations by 45% YOY and 125% over 2 years. -Reduced customer acquisition cost (CAC) by 62% through efficient media mix and constant creative testing, overseeing a $40M marketing budget. -Launched international Mobile Recharge and Bill Pay products – growing activations 11% YoY



Xoom, A PayPal Service

• United States
• Financial Services
• 100 - 200 Employee

• Marketing Manager

  • Sep 2014 - Nov 2015

  San Francisco Bay Area -Managed growth strategy and P&L for Asia, Africa, and Europe lines of business. Responsible for messaging, pricing strategy, performance media mix, and network strategy

• Online Marketing Manager

  • Jan 2012 - Sep 2014

  San Francisco Bay Area - Led media planning strategy and agency/media partners negotiations to develop digital media plan to acquire users at acceptable CACs and meet user acquisition goals. - Managed targeting and bid strategy for Google search engine marketing (SEM), Google Display Network (GDN), YouTube ads, and Facebook ads. Drove new targeting and growth capabilities as account relationship manager. - Achieved 38% growth from baseline by leading YouTube transformation into sustainable acquisition… Show more - Led media planning strategy and agency/media partners negotiations to develop digital media plan to acquire users at acceptable CACs and meet user acquisition goals. - Managed targeting and bid strategy for Google search engine marketing (SEM), Google Display Network (GDN), YouTube ads, and Facebook ads. Drove new targeting and growth capabilities as account relationship manager. - Achieved 38% growth from baseline by leading YouTube transformation into sustainable acquisition channel

• Risk Analyst

  • Jun 2010 - Jan 2012

  San Francisco Bay Area



Sears

• United States
• Retail
• 700 & Above Employee

• Assistant Store Manager

  • Jun 2009 - Jun 2010

  Redwood City, CA



Keller Williams Realty, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Marketing Assistant

  • Jun 2008 - Jan 2010