Marketing Manager - Adults/Employers

• Sep 2023 - Present

In my current role, I'm dedicated to elevating Walsall College's visibility within the adult learner market, while also building strong connections with employers, particularly in the realm of apprenticeships and work-based learning. Additionally, I'm proud to be at the forefront of promoting the excellence of our Construction College Midlands, specifically in commercial construction areas such as scaffolding and roofing.Previously, my focus was on schools liaison, where I collaborated closely with educational institutions to champion Walsall College, our offer and encouraging applications to meet College targets. I have experience in presenting and organising large-scale events like open days and awards ceremonies.Drawing from my background as a graphic designer, I bring a wealth of experience working within the education sector. Proficient in tools like InDesign, Photoshop, and Illustrator, I'm able to bring my previous skills to enhance brand awareness and have an understanding of the print process. This unique blend of skills and experiences equips me to excel in my role and contribute to the continued success of Walsall College. Show less

Senior Marketing Executive - Schools Liaison (one year secondment)

• Sep 2022 - Sep 2023

Senior Marketing Executive – Employers & HE at Walsall College

• Feb 2021 - Dec 2022

Senior Marketing Executive – School Leavers, Walsall College (maternity cover)

• Feb 2020 - Feb 2021

An all-round marketing role, my roles consists me to: raise the profile of Walsall College courses and apprenticeships, for the recruitment of apprentices and full time 16-18 year old learners.Planning, executing and evaluating campaigns, I'm responsible for supporting the full learner journey; engaging prospective students and apprentices, alongside all other appropriate stakeholders and influencers.Key responsibilities include:- Manage and oversee the planning, production and delivery of marketing collaterals and electronic communications, including the main V6 prospectus and website content for full time courses and apprenticeships- Research, present, and publish robust market intelligence- Understand, evaluate, and test the most appropriate communication channels and key messages- Plan and execute marketing campaigns, and demonstrate impact- Organise and attend promotional events (including college open days) that engage prospective customers and generate interest and awareness- Attend events at schools and look to enhance college presence at other careers events- Develop our inbound digital marketing strategy, including producing or organising engaging content, lead capture and nurture campaigns- Support the automated learner journey using our marketing automation platform- Come up with innovative, creative ideas to engage prospective students and apprentices- Manage, develop and maintain relationships with key contacts at local schools Show less

Digital and Graphic Designer

• Aug 2016 - Feb 2020

To initiate, design, manage, produce and review a full range of high quality advertising, promotion and campaign materials in line with the college’s marketing plan, mission, vision and equal opportunities policy. Supporting internal departments with design requirements and external facing literature such as prospectuses and ad campaigns. Also a focus on designing for digital (assets for websites/blogs/social media adverts etc).Responsibilities include:• development of service level standards relating to marketing support.• to keep up to date with current trends and developments within the realm of graphic design, advertising and promotion.• review publicity from competitors for content, value for money, competitive advantage and user application.• liaise with all relevant internal departments to produce high quality promotional materials that support their marketing objectives and internal policies and reflect the required corporate image.• liaise with Communications Manager to manage all aspects of production of promotional materials from initial concept/briefing to sign off and print. • liaise with printers to enable best value rates and quality production to be secured• ensure the Colleges Equal Opportunities Policy is reflected in all publicity.• managing helpdesk and be responsible for managing timetabling of jobs and deadlines.• develop database of freelance creatives (to cover all disciplines), being able to write creative briefs.• support online communications with appropriate visuals.• carry out research and focus groups.• be able to work in fast-paced/high pressure circumstances.• maintain college photo library.• assist in marketing events (opens days/school visits/stakeholder events).• adhere to and develop corporate identity.• using website CMS to update text, photos and galleries.• putting assets together for automation emailers .I use InDesign, QuarkXpress, Photoshop, Illustrator, iMovie Show less

Senior Graphic Designer

• 2011 - Jul 2016

To initiate, design, manage, produce and review a full range of high quality advertising, promotion and campaign materials in line with the college’s marketing plan, mission, vision and equal opportunities policy. Supporting internal departments with design requirements and external facing literature such as prospectuses and ad campaigns. Also a focus on designing for digital (assets for websites/blogs/social media posts)

Graphic Designer

• 2005 - 2011

To initiate, design, manage, produce and review a full range of high quality advertising, promotion and campaign materials in line with the college’s marketing plan, mission, vision and equal opportunities policy. Supporting internal departments for design requirements and external facing literature such as prospectuses and ad campaigns.Skills gained:• Creative thinker• Time management with ability to set and meet deadlines• IT Skills (QuarkXpress and Adobe Suite on MAC)• Presentation skills and confidence• Work alone as well as in a team• Quick thinking, working in a high pressure environment• Supporting marketing team with events• Producing work from research to concept through to print• Producing visuals for campaigns Show less

Creative Artworker

• Feb 2005 - Oct 2005

Working as an artworker to produce adverts for directories Skills gained: • Confidence • Proofreading • Illustrator/Photoshop (PC) • Be visually creative and open minded • Design to specifics • Design quickly with quality • Work effectively alone as well as in a team • Quick thinking • Time Management • Being able to use the corporate library for images • Designing to individual brands as per company advertised Working as an artworker to produce adverts for directories Skills gained: • Confidence • Proofreading • Illustrator/Photoshop (PC) • Be visually creative and open minded • Design to specifics • Design quickly with quality • Work effectively alone as well as in a team • Quick thinking • Time Management • Being able to use the corporate library for images • Designing to individual brands as per company advertised

Work Placement at Asian Network as Digital Designer

• Jun 2004 - Jul 2004

Produce graphic assets to support website: • Web banners • Using Photoshop • Doing research • Contacting winners of competitions Skills gained: • Confidence • Presentation Skills • IT Skills • Be visually creative and open minded • Design to specifics • Work effectively alone as well as in a team • Quick thinking • Time Management • Social Skills Produce graphic assets to support website: • Web banners • Using Photoshop • Doing research • Contacting winners of competitions Skills gained: • Confidence • Presentation Skills • IT Skills • Be visually creative and open minded • Design to specifics • Work effectively alone as well as in a team • Quick thinking • Time Management • Social Skills

Work Placement

• Nov 2002 - Nov 2002

Clients included: • Visa • Dolphin Square Hotel • Aberdeen Finance • Hanover International Hotels Skills gained: • Confidence • Presentation Skills • IT Skills • Be visually creative and open minded • Design to Specifics • Work effectively alone as well as in a team • Quick thinking Clients included: • Visa • Dolphin Square Hotel • Aberdeen Finance • Hanover International Hotels Skills gained: • Confidence • Presentation Skills • IT Skills • Be visually creative and open minded • Design to Specifics • Work effectively alone as well as in a team • Quick thinking