Experience

OMEGA SA

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International PR

  • Dec 2022 - Present



PR/TICULAR

• Switzerland
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director

  • Mar 2021 - Nov 2022

  PR and communications strategy for a various clients portfolio within the luxury industry. Including automotive, watches and beauty brands.Clients Portfolio : TAG Heuer, Maserati, Ferrari, Florena Skincare (Beiersdorf Group)

• Senior Account Manager

  • Oct 2020 - Feb 2021

  PR and communications strategy for a various clients portfolio within the luxury industry. Including automotive, watches and beauty brands.



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Regional Brand communications for Middle East and Africa

  • Oct 2017 - Sep 2020

  - Responsible of markets coordination within Middle East and Africa Region. - Areas of Influence: 4 Brands; Peugeot, Citroën, Opel and DS Automobiles in more than 30 countries. - Deployment of brand content, advertising strategy and guidelines. - Local and international advertising campaigns : Print, TV, Digital, Radio, Events, BTL. - Support and Professionalization of local teams. - Responsible of markets coordination within Middle East and Africa Region. - Areas of Influence: 4 Brands; Peugeot, Citroën, Opel and DS Automobiles in more than 30 countries. - Deployment of brand content, advertising strategy and guidelines. - Local and international advertising campaigns : Print, TV, Digital, Radio, Events, BTL. - Support and Professionalization of local teams.



DS Automobiles

• France
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing and Communications Manager

  • Mar 2015 - Oct 2017

  - Coordination of Communication, PR and Marketing actions within subsidiaries and importers of DS Automobiles; the premium brand of the group. - Management of the countries: UK, Germany, Switzerland, Austria, MENA and Asia. - Deployment, supervision of local communications plan in accordance with the brand strategy. - Organization of international events including reveals, press test drives and motorshow. - Coordination of Communication, PR and Marketing actions within subsidiaries and importers of DS Automobiles; the premium brand of the group. - Management of the countries: UK, Germany, Switzerland, Austria, MENA and Asia. - Deployment, supervision of local communications plan in accordance with the brand strategy. - Organization of international events including reveals, press test drives and motorshow.



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Internal Communications Manager

  • Dec 2013 - Apr 2015

  Creation and deployment of internal and managerial communications. Creation and deployment of internal and managerial communications.



PSA RETAIL

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Communications Officer

  • May 2011 - Nov 2013

  In charge of the communication of PSA Retail (360 Points of Sales - 20 countries - 15 000 associates) In charge of the communication of PSA Retail (360 Points of Sales - 20 countries - 15 000 associates)



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sales Associate Peugeot

  • Jul 2010 - Jun 2011



Orange Maroc

• Morocco
• Telecommunications
• 700 & Above Employee

• Corporate communications manager

  • Feb 2010 - Mar 2011

  Defining comme the media and non-media communication strategy within the institutional targets. Crisis communications management. Defining comme the media and non-media communication strategy within the institutional targets. Crisis communications management.



Orange Maroc

• Morocco
• Telecommunications
• 700 & Above Employee

• Corporate communications Executive

  • Jul 2007 - Jan 2009



Caisse de Dépôt et de Gestion

• Government Administration
• 400 - 500 Employee

• Public Relations Executive

  • Jun 2005 - Jul 2007

  Creation and communication of corporate messages. Production of financial documents (press releases, annual reports) Creation and communication of corporate messages. Production of financial documents (press releases, annual reports)



Radio France Internationale

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Communications Intern

  • Mar 2004 - Sep 2004



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Assistant Internship

  • Sep 2002 - May 2003