Experience

Homefoodi

• India
• Food and Beverage Services
• 1 - 100 Employee

• Founder & CEO

  • Jul 2019 - Present

  NCR - National Capital Region, India India's 1st Mobile App for Authentic home food made by Home Chefs in their Home Kitchens. With a mission of “Ghar-Ghar Start-Up”, we aim to create Large scale self-employment opportunity for women by offering a platform to earn from home being a Home Chef. Our objective is to evangelize a Healthy and Fit India.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Director Marketing, Consumer and Device Sales

  • Jun 2012 - Jun 2019

  Gurgaon, India • Develop deep insight of the Industry, market direction/trends,consumer behavior to support robust category plans and GTM framework. • Conceptualize Omni Channel Integrated Retail Marketing seasonal Plans to drive Business goals. • Create trusted advisor relationship with Key R-e-tailers (Online & Offline) & OEM Partners. • Establish and execute a differentiated Omni channel Retail channel strategy to drive enticing consumer experiences, impactful display… Show more • Develop deep insight of the Industry, market direction/trends,consumer behavior to support robust category plans and GTM framework. • Conceptualize Omni Channel Integrated Retail Marketing seasonal Plans to drive Business goals. • Create trusted advisor relationship with Key R-e-tailers (Online & Offline) & OEM Partners. • Establish and execute a differentiated Omni channel Retail channel strategy to drive enticing consumer experiences, impactful display assortment and partner profitability. • Inspire, coach & lead a team to passionately drive winning business outcomes. Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head Retail Marketing

  • Nov 2009 - May 2012

  New Delhi Area, India • India Retail Marketing Plans across categories (Home Electronics, Home Appliances & Air Conditioners). • Own & lead the India Retail Budget to Develop and execute Seasonal Marketing plans, Brand Shop Marketing Calendar & Activation Calendar for the country. • Plan, execute, manage & monitor Annual, Region & Branch Marketing Calendar. • Create and execute Differentiated Retail Visibility strategy for all categories across Managed Retail channel, Branded retail, small Format Multi… Show more • India Retail Marketing Plans across categories (Home Electronics, Home Appliances & Air Conditioners). • Own & lead the India Retail Budget to Develop and execute Seasonal Marketing plans, Brand Shop Marketing Calendar & Activation Calendar for the country. • Plan, execute, manage & monitor Annual, Region & Branch Marketing Calendar. • Create and execute Differentiated Retail Visibility strategy for all categories across Managed Retail channel, Branded retail, small Format Multi Brand Channel & e-commerce channel. • Devise and execute a comprehensive retail demonstration (Show & Tell, Touch & Do, Why Buy) approach enabled through modern storytelling by 5000 store representatives and demo tools across a Partner ecosystem of 30000 stores & e-commerce channel. Show less



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Retail Head, India Cluster

  • Apr 2004 - Oct 2009

  Gurgaon, India • Creation of Retail Store Business Model & Marketing Strategy. • Conceptualisation and management of Retail Campaigns to support the GTM programs across the categorization of Phones. • Planning and Budget Control for the India cluster Retail budgets. • Develop joint marketing plans for Exclusive Stores, Organized Trade Chains & Breadth retail Channel marketing plans supported through National Distribution Partners. • Creation of Display & assortment Plan-o-grams for the Retail… Show more • Creation of Retail Store Business Model & Marketing Strategy. • Conceptualisation and management of Retail Campaigns to support the GTM programs across the categorization of Phones. • Planning and Budget Control for the India cluster Retail budgets. • Develop joint marketing plans for Exclusive Stores, Organized Trade Chains & Breadth retail Channel marketing plans supported through National Distribution Partners. • Creation of Display & assortment Plan-o-grams for the Retail Channel. • Development and implementation of Store Lay-out plans, Store Fixtures, Display assortment Planograms, Point of purchase collaterals & demonstration Tools/literature. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Associate Franchise Manager

  • Feb 2000 - Mar 2004

  New Delhi Area, India • Planning month wise the Annual Operating Plan for Delhi Bottlers-i.e. Brand/Pack sales and mix basis trends, market movements, Focus areas & business objectives. • Planning the distribution framework (Direct vs Indirect) to map Key retail accounts & general retail across channels, Coverage and route planning, resource planning, infrastructure planning , chilling equipment & Brand Visibility index ( Out-store & In-store Display) • Aligning and driving Delhi’s Franchise operations Sales &… Show more • Planning month wise the Annual Operating Plan for Delhi Bottlers-i.e. Brand/Pack sales and mix basis trends, market movements, Focus areas & business objectives. • Planning the distribution framework (Direct vs Indirect) to map Key retail accounts & general retail across channels, Coverage and route planning, resource planning, infrastructure planning , chilling equipment & Brand Visibility index ( Out-store & In-store Display) • Aligning and driving Delhi’s Franchise operations Sales & Marketing teams to achieve the business objectives (Sales-Brand/Pack) laid down in the Annual operating plan. • Identifying the pillars of growth i.e. Key focus areas w.r.t Weak Markets/Channels/Distribution etc. & drawing plans to achieve the set targets. • Formulating innovative strategies/agendas for growth and differentiation in the market e.g. new access points, rural projects, new channel initiatives (Caterer, Household) etc. • Identifying high Volume/high presence Key accounts across various channels and signing up with them by offering customized business partner solutions. Show less