Experience

Commercial Radio & Audio

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present



DreamInsight Strategics

• Company Principal

  • 2017 - Present

  EARLY CAREER: Narelle argues her competitive advantage is the result of her rigorous grounding, strategic training and pressured demands during her early career. She quickly rose to senior management and strategic planning key roles for lead ad agencies on Australia's most complex business structures in Corporate & Government - Telstra, ATO, Sydney Energy, The Army & Tourism Australia. CAREER PROGRESSION: Narelle adapts quickly to the broadest range of clients, industries and categories launching many sought after international brands/products (Revlon, Moccona Coffee, Lindt Chocolates, SC Johnson, Continental Seagram, Coca-Cola, Schwarzkopf, Old El Paso, Parker Pen, Royal Doulton). A skilled practitioner, she also developed propositions, strategies and tactics for high profile Australian brands (Aust. Labor Government - Kevin 07, Optus, Sydney Olympics Briefings, Sydney Aquarium, AMP Insurance, Tip Top Bakeries, Star City Casino, AMP Capital Shopping Centres, Northern Territory, Peck's Australia, Paralympics, Macquarie Bank, ING, Peter Lehmann Wines and DSC Engineering Consultants. CURRENT CAREER: Today, Narelle's depth of experience is sought by Corporate, Government, SME's, Brand, Digital and Media Agencies. Recently, Narelle's contracts included American company 'Procore Technologies' Australian market penetration and agency brand advisory for CSR|PGH Bricks & Pavers. Her proven ability to engage with vastly different cultures, structures & stakeholders has fine tuned her business & communications skills to generate deep insights & innovative solutions spanning team leadership to single campaign CRM tactics. Throughout, Narelle has teamed alongside many of Australia's greatest 'thought-leaders'. Agency employment roles include: STW Group, George Patterson Bates, DDB Needham (twice), Ball WCRS Partnership, Harris Robinson & Assoc., Brand Marque, John Bevins, Brand Culture, LOUD Agency, Radio 2UE. Visit: www.narelleyork.info for industry testimonials.



Premier's Department NSW

• Australia
• Government Administration
• 400 - 500 Employee

• Strategic Advisor

  • 2017 - 2017

  Strategic Advisor & Evaluations: Business Plans | Research Reporting | Communications Plans NSW Public Hospitals & Campaigns (DPC - Government Communications) Strategic Advisor & Communications Audit: Local Council Amalgamations Policy & Campaigns (DPC - Economic Policy Group) 2018 CURRENT CONTRACT: PROCORE TECHNOLOGIES (American Co. launch / start-up for the Australian Market: Corporate Strategic Planning / Regional Marketing Management & Planning. Strategic Advisor & Evaluations: Business Plans | Research Reporting | Communications Plans NSW Public Hospitals & Campaigns (DPC - Government Communications) Strategic Advisor & Communications Audit: Local Council Amalgamations Policy & Campaigns (DPC - Economic Policy Group) 2018 CURRENT CONTRACT: PROCORE TECHNOLOGIES (American Co. launch / start-up for the Australian Market: Corporate Strategic Planning / Regional Marketing Management & Planning.