Narek Kazaryan
Account Group Head (Price Comparison sites) at iConText- Claim this Profile
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Bio
Credentials
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Google Analytics Individual Qualification
GoogleJan, 2019- Oct, 2024
Experience
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iConText
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Account Group Head (Price Comparison sites)
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Apr 2017 - Present
- General performance of all agency clients working with Price Comparison sites (Yandex.Market, Google Shopping e.t.c.);- Team management (2 account managers in submission) and educating other colleagues;- Testing new features released by Price Comparison sites;- Accounting and developing clients, improving the quality of client service;– Working with API campaign generators (K50), Dynamic Remarketing, DSA campaigns etc;- Working with clients: Apteka.ru, OLDI, Just, Key, RBT, TSUM, La Redoute, Kcentr, Petrovich, Kotofoto e.t.c. Show less
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Senior Account Manager (Price Comparison sites)
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Jun 2015 - Apr 2017
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Senior Account Manager
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Nov 2014 - Nov 2015
- Creating media plans and picking keywords;- Copywriting;- Uploading and managing advertising campaigns on different platforms (Yandex, Google, Vkontakte, Facebook);- Campaign analysis, optimization and reports;- Preparing papers (agreements, insertion orders and etc.);- Building and maintaining good relationships with clients;- Solving current problems.- Working with clients: Euroset, L’Oreal, Yota, Railcontinent, Zenit, Babadu, Polis-Group, Renessans Credit, iCover e.t.c. Show less
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Account Manager
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Aug 2013 - Nov 2014
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Junior Account Manager
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Mar 2013 - Aug 2013
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MyAcademy (iConGroup)
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Moscow
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Digital Marketing Manager
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Apr 2018 - Present
- Creating and developing of digital marketing strategy; - Development of new approaches to setting KPI for Digital Performance Marketing - Manage of KPI performance, ROI analysis - Optimization of digital advertising campaigns; - Analysis of digital advertising campaigns: Google Analytics, Yandex.Metrika; - Creature Landing pages for advertising free webinars (Tilda); - Web site conversion rate optimization; - Performance marketing reporting. - Creating and developing of digital marketing strategy; - Development of new approaches to setting KPI for Digital Performance Marketing - Manage of KPI performance, ROI analysis - Optimization of digital advertising campaigns; - Analysis of digital advertising campaigns: Google Analytics, Yandex.Metrika; - Creature Landing pages for advertising free webinars (Tilda); - Web site conversion rate optimization; - Performance marketing reporting.
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Paper Planes Consulting Agency
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Russian Federation
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Business Consulting and Services
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1 - 100 Employee
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Intern
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Sep 2012 - Dec 2012
• Content Management (Facebook, Vkontakte, Twitter) • Reporting • Content Management (Facebook, Vkontakte, Twitter) • Reporting
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Education
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Российский Государственный Торгово-Экономический Университет (РГТЭУ)
Бакалавр, Маркетинг