Experience

Chung Yuen Electrical Company, Limited

• Hong Kong
• Wholesale
• 1 - 100 Employee

• Merchandising Manager

  • Jul 2023 - Present



Falcon Faith Holdings Limited

• Hong Kong
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Senior Product Manager

  • Nov 2022 - Jul 2023



Cosmose, Inc.

• Singapore
• Software Development
• 1 - 100 Employee

• Category Management Lead, Hong Kong

  • Nov 2021 - Oct 2022

  - Pitch and onboard merchant partners from F&B, Electronic, Fashion, Service to join the marketplace and define the commercial terms. - Define pricing strategy, product hierarchy, selection for Always-on, Flash deals to meet the merchandising calendar and achieve overall company sales goal. - Liaise with merchant partners to identify sales opportunities, area of improvement, negotiate for competitive pricing and product assortment. - Maintain relationships with key accounts by conducting monthly business reviews to evaluate sales performance, industry data trends and make recommendations on in app purchase behavior. - Design and implement the promotional initiatives (e.g. Birthday campaign, Cash back wallet, Frequent buyer program) to improve user retention, orders, basket size and overall GMV. - Work closely with the Country Director and Head of Operation in SG office to understand the market landscape, revenue forecast, competitive landscape and make recommendations for the go-to-market direction. - Coordinate with the marketing and retail excellence team to drive seamless online and offline customer experience. (i.e. location based push notifications, social media, in app content, in-store POSM and banners) Key Achievements: - Successfully closed 15 contracts and onboarded 75 merchants in the first 10 months. - Overshot GMV growth by 300% (from US$ 555K in Q1 to 2.2M in Q2), while increasing the transaction order by 50% (from 5K in Q2 to 7.1K in Q3). - Growth no. of assortment (SKUs from 120 to 2300 ) and GMV (from HKD1.4M to HKD7M) in Q2 Maintained relationship with F&B chain (i.e. Shake shack, Flash coffee, Aboutea, Baekmidang) to negotiate to open up all outlets (~20 outlets per account) - Initiated and drove the delivery option to increase sales from the grocery category (e.g. COVID RAT test kit, medical masks) during the 5th wave of COVId lockdown. It drove 250% MoM transaction to boost sales Show less



Pinkoi

• Taiwan
• Technology, Information and Internet
• 100 - 200 Employee

• Brand Acquisition Manager

  • Jun 2021 - Nov 2021

  - Pitch and onboard merchant partners to open flagship, including Drinks, Snacks, Cosmetics, Lifestyle, Stationary, Small Home Appliances. - Design and implement a store launch plan with merchants to tie in with promotional calendar and strategic position within their own categories. (i.e. SKU selection, storefront display, pricing, hashtags) - Maintain relationships with the merchant / designer partners, to ensure they’re staying on top of the promotional calendars & inviting them to join the POP-up stores and Pinkoi Design Fest. - Conduct weekly business analysis to review the best sellers, advise industry trends and identify opportunities to grow the business. - Share the market trend, business opportunities with the internal marketing team for the regional campaigns, including HK, TW, JP, TH & China. (e.g. Back-to-school, Thanks giving, Blossom festival) Show less



Honk Kong Suning.com Co. Ltd

• Merchandising Manager

  • Jun 2018 - Jun 2021

  - Give a clear direction to my teammates to achieve my team’s target and help them to build up confidence to work independently. - Motivate teammates, provide tactical support and guidance and ensure that sales plans are consistently met or exceeded. - Communicate with HQ about the OEM products that are sold on mainland online platform and discuss the possibility to sell in HK. - Provide professional opinions and different ideas to help company to build up our own e-shop. - Give a clear direction to my teammates to achieve my team’s target and help them to build up confidence to work independently. - Motivate teammates, provide tactical support and guidance and ensure that sales plans are consistently met or exceeded. - Communicate with HQ about the OEM products that are sold on mainland online platform and discuss the possibility to sell in HK. - Provide professional opinions and different ideas to help company to build up our own e-shop.



Broadway Photo Supply Ltd

• Assistant Product Manager

  • Jul 2017 - Jan 2018

  - Explore new business opportunities through direct approach and phone calls to achieve continuous growth. - Prepare a presentation for the business development quarterly and review the sales target monthly. - Explore new business opportunities through direct approach and phone calls to achieve continuous growth. - Prepare a presentation for the business development quarterly and review the sales target monthly.



Broadway Photo Supply Ltd

• Product Officer

  • Oct 2014 - Jun 2017

  - Lead projects though all aspects of new development lifecycle including new product launch, marketing and sales go to market strategy. - Evaluate market trends and research competitors to determine best-fit items and appropriate pricing structure for our product line. - Build high performing team dynamics by leading regular team meetings and ensuring effective communication, accountability and conflict resolution. - Lead projects though all aspects of new development lifecycle including new product launch, marketing and sales go to market strategy. - Evaluate market trends and research competitors to determine best-fit items and appropriate pricing structure for our product line. - Build high performing team dynamics by leading regular team meetings and ensuring effective communication, accountability and conflict resolution.



Broadway Photo Supply Ltd

• Assistant Product Officer

  • Feb 2011 - Sep 2014

  - Planning and executing the marketing plan for the new product launch. - Inventory and stock control. - Review the sales report and deal with the customer for the next year’s sales forecast. - Planning and executing the marketing plan for the new product launch. - Inventory and stock control. - Review the sales report and deal with the customer for the next year’s sales forecast.



Broadway Photo Supply Ltd.

• 香港特別行政區

• Sales Representative

  • Apr 2010 - Feb 2011

  - Provide the best service to customer - Handle the inventory of the products in warehouse - Provide the best service to customer - Handle the inventory of the products in warehouse



East Act Entertainment

• 香港特別行政區

• Artist Management Assistant

  • May 2009 - Feb 2010

  - Manage and plan the job, schedule for the artist - Manage and plan the job, schedule for the artist



Metro Info

• 香港特別行政區

• Program Assistant

  • Aug 2008 - May 2009

  - Report the public transport situation in the air. - Prepare all the materials and news for the programme use. - Report the public transport situation in the air. - Prepare all the materials and news for the programme use.