Business Intelligence & Web Analytics Specialist

• Oct 2021 - Present

Responsibilities: ● Create and implemented the tracking plan that aligned with the business needs - Used Google Tag Manager (GTM) to implement the tracking plan for both Universal Analytics (UA) and Google Analytics 4 (GA4); ● Build, prepare and maintain datasets in Big Query for reporting with BI tools (Tableau and Looker Studio); ● Create effective and holistic dashboards using BI tools like Tableau and Looker Studio; ● Present the conclusions of the reports I built to the C-level management and internal teams, including the UI/UX and Product teams; ● Write the documentation of the tracking/tagging plan and the documentation for developers in order to stick to the dataLayer naming convention and data types; ● Provide insights, trends, heatmaps and analysis using tools such as Microsoft Clarity and Hotjar. Show less

Reporting Analyst & Business Applications Analyst

• Oct 2016 - Oct 2021

Responsibilities: ● Create Oracle scripts and procedures for reporting or bulk upload and correction of data; ● Perform analysis of the data flow / new features / functionality investigations, in connection to the business requirements; ● Ensured availability, maintainability and reliability of the designated applications by performing day-to-day administration, production release installation for applications: CARLOS, GPT, POFI, Brand Websites, SALESPAD and other Sales Applications, etc.; ● Analyze performance and functional issues and escalate to next level of support (Level 3) when necessary; ● Participate in projects during all the life-cycle phases: analyze, design, implementation, vendor management, maintenance (Google Analytics 360, Google Tag Manager, Tableau BI/Data Warehouse, SAP SuccessFactors, Salesforce CRM 360, etc.); ● Collaborates with other colleagues for the resolution of support "cross-platform”; ● Planning, coordinate installation, setup, configuration, migration and administration of databases. Show less

Digital Marketing Specialist

• Jul 2016 - Oct 2016

Responsibilities: ● Responsible for all performance digital strategy, including Google Ads, Facebook Ads, Google Display, E-mail Marketing (Mailchimp, AWeber, Newsman); ● Implementing and analyzing all PPC campaigns for multiple brands (ACT si Politon, ACT Dekor); ● Managing, creating and publishing original, high quality content on social platforms ● Administering all company social media accounts to ensure up-to-date content; ● Implementing A/B Testing and multivariate experiments on E-Commerce platform (OpenCart); ● Conversion rate and revenue forecast based on budget; ● Collaborates with central team in implementing and optimizing all performance campaigns. Show less

Ecommerce Marketing Manager

• Dec 2014 - Jul 2016

Responsibilities: ● Develop and manage digital marketing campaigns; ● Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) ● Utilise a range of online marketing techniques paid search, SEO, PPC, E-Mail marketing and oversees the Social Media strategy for the company and E-Commerce websites; ● Responsible for planning and budgetary control of all digital marketing; ● Collaborate with agencies and other partners; ● Control marketing performance through marketing automation software (Hubspot). Show less

Junior Web Developer & Digital Marketing Specialist

• Feb 2013 - Dec 2014

Responsibilities:● Develop and optimize websites with WordPress;● Build, validate and maintain web page templates from provided design concepts by using PHP, HTML/CSS, Javascript practices; ● Support and enforce best practices for content layout, navigation and site architecture for web applications;● Test websites and identify technical problems;● Implement security measures;● Resolve Cross-Browser incompatibilities; ● Work closely with web manager, marketing strategist, content providers and programmers to ensure design quality and consistency of web pages; ● Follow delivery schedules; ● Stay abreast of latest web technologies in the fields of web design, usability, mobile, email and social media application design. Show less

Content & SEO Specialist

• Oct 2009 - Jan 2013

Responsibilities:● Perform competitive analyses, keyword research, site optimizations, link building and oversee content creation; Provide reporting as necessary;● Analyse, recommend and implement improvements to meet organic search growth targets;● Develop internal and external micro sites to drive traffic and rankings;● Design and implement SEO best practices and content development strategies for the organization;● Develop and report on KPI’s for SEO;● Stay abreast of updates in algorithms, the competitive landscape and provide industry data and trends to marketing management;● Promote offsite and onsite activities that will build ranking, quality score and traffic;● Contribute creative and innovative ideas to the business;● Track visitor traffic and experience metrics to determine a path to new features, promotions etc. Show less

Travel Consultant

• Feb 2008 - Oct 2009

Travel Consultant

• Sep 2007 - Jan 2008

Travel and Tourism Teacher

• Sep 2006 - Aug 2007