Experience

Ringier Romania

• Romania
• Media Production
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2022 - Present



HotNews.ro/Smile Media

• Marketing Manager

  • Aug 2018 - Oct 2022

  - take responsibility for annual marketing plan, strategy and team;- identify and plan differentiated and impactful marketing strategies/materials;- build, manage and coach a high-performing marketing team;- drive the implementation of marketing campaigns that meet business objectives and drive results;- direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports;- work closely with the sales department to align sales and marketing strategies; - maintain brand standards and ensure compliance across all marketing and communications channels;- identify competitors and evaluate their strategies and positioning and devise counter-strategies;- build long term relationships with clients and stakeholders;- responsabile for sales and revenues for HotNews.ro and other sites that we have in our portofolio (Startupcafe.ro, Euractiv.ro). Show less

• Special Project Manager

  • Feb 2017 - Aug 2018

  - develop "tailor made" projects for our clients;- implementing the projects and optimizing content and display so that the KPIs are delivered;- developing articles for all kinds of clients, for various business verticals (over 500 articles written).

• Account Manager

  • Feb 2015 - Jan 2017

  - responsible for overseeing the relationship of our customers; - determine the customers needs and how the company will deliver on those needs;- manage existing customer accounts to create long-term client relationships.

• Traffic Manager

  • Mar 2013 - Jan 2015

  - responsable for implementing and monitoring both direct and programmatic campaigns;- develop new formats and templates to reach full potential for campaings;- generate raports and analyze insights to optimize campaigns;- generate traffic presentations to support the sale team.



Hotnews.ro

• Bucharest, Romania

• Newsroom Coordinator (the night edition)

  • Jan 2012 - Mar 2013

  - coordinating the night shift of editors for HotNews.ro website; - develop news and coordinating the editorial part; - establish the newsletter content; - establish the news that will appear on front page in the next morning - coordinating the night shift of editors for HotNews.ro website; - develop news and coordinating the editorial part; - establish the newsletter content; - establish the news that will appear on front page in the next morning