Experience

Alternate Wellness Holdings

• Singapore
• Investment Management
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2017 - Present

  • Planning, development and implementation of Digital Marketing ideas, strategies & marketing communications• Directing marketing efforts and coordination at strategic and tactical levels with departments within the company• Planning and executing of Marketing budget directly with CEO• Website enhancement alongside designers and programmers• Running and analysing of ads via Google Search & display and Facebook to drive leads for all brands• Tracking of conversion rate and constant optimization• Constant improvements of website usability, design, content and customer experience



Social Enterprise Network Singapore (SENSE) Pte Ltd

• Singapore
• Education Management
• 1 - 100 Employee

• Marketing Communications Manager

  • May 2016 - Nov 2016

  • Implement go-to-market strategies• Expand brand awareness for internal & external communications• Manage media and external vendors• Maintaining all communication platforms – both offline & online• Define and drive a 360 brand strategy and initiatives to strengthen the organization’s position in the market• Developing collaborative partnerships

• Head-tutor

  • Dec 2011 - May 2016

  Roles:• In charge of observing tutors’ performances and grading them• Tutoring Primary and Secondary School students English and Mathematics• Facilitating camps and monitoring students’ performances



Ensogo

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - May 2016

  • In charge of website daily KPI: Visits, Cost, New Member Acquisition• Develop strategies to increase ROI with marketing budget over all paid marketing channels• Optimization of SEM account through keyword development, bid management, ad texts, and landing pages with a strict focus on traffic and new customer acquisition• Email Marketing strategy, designing of emails template and content• Analyze sales reports and work closely with the sales team to create top product offerings for customers• Develop adhoc marketing campaigns• Assist with developing strategic partnerships to increase customer base

• Assistant Marketing Manager

  • Mar 2015 - Feb 2016

  Roles:• Assist to develop the overall brand and positioning of the company and drive support marketing strategies ensuring continuous growth of the business• Manage & Monitor SEM & Display Campaigns• Create, manage & send Newsletters & Push Notifications• Continuously analyze and optimize Newsletters & Push Notifications to increase opening & click through rates and drive user engagement• Manage all Social Media including Facebook & Twitter and paid advertisements on these platforms• Drive the creation of marketing collaterals• Manage monthly campaign planning, execution and review in close cooperation with sales• Support local mobile strategy to generate app downloads and sales transactions• Collecting and analyzing marketing data on desktop, mobile and social media including channel analysis & ROI calculations• Analyzing traffic patterns and optimizing the channel mix to account for seasonality, relevance & product assortment

• Marketing Executive

  • Oct 2013 - Feb 2015

  Roles:• Running and maintaining Newsletter/EDM database for Singapore• Maintaining and monitoring company's social media platforms • Establishing various social media marketing opportunities• Planning and maintaining Customer Retention programs • Conducting market research on potential customer trends• Point of contact for offline marketing • Supervising PR agencies to ensure optimized relations within local media• Ensuring the consistency of company’s image and branding in line with market priorities• Direct supervisor for interns under the Marketing Department



BLVD Pte Ltd

• Frontline Customer Service Personnel / Bartender

  • Nov 2009 - Jan 2012

  Roles:• Responsible for service and customer relations• In charge of scheduling part-timers• Organize and maintain logistics



Singapore Civil Defence Force

• Singapore
• Government Administration
• 100 - 200 Employee

• Fire and Rescue Specialist

  • Feb 2008 - Nov 2009

  Roles & Achievements:• Responsible for leading a section of firefighters to fire and rescue operations• In charge of equipment store• Assisted in various station functions and Pride and Care awards• National Service Perfect Attendance Award