Experience

Suntory PepsiCo Beverage (Thailand)

• Thailand
• Food and Beverage Services
• 200 - 300 Employee

• Shopper Insight Manager

  • Sep 2022 - Present



Central Retail

• Thailand
• Retail
• 500 - 600 Employee

• Head Of CRM & Marketing

  • Jun 2021 - Aug 2022

  Bangkok, Bangkok City, Thailand • Develop insights from customer data for commercial impact through BU marketing activities. • Manage and build customer portraits and segmentation models to help BU understand customer needs and behavior better • Coordinate the build of campaign frameworks through advanced analytics and predictive modeling that can be rapidly applied and executed by marketing communication teams • Support in the development of personalized communication activities • Working with Digital Product… Show more • Develop insights from customer data for commercial impact through BU marketing activities. • Manage and build customer portraits and segmentation models to help BU understand customer needs and behavior better • Coordinate the build of campaign frameworks through advanced analytics and predictive modeling that can be rapidly applied and executed by marketing communication teams • Support in the development of personalized communication activities • Working with Digital Product owners, identify further data capture opportunities/touchpoints to enrich our understanding of customer behavior • Advise marketing team on how to maximize impact from loyalty programs/clubs through use of all marketing promotional levers such as points promotions (earn and burn) and targeted promotional activities • Contribute to the development of the commercial strategy and long-term planning through the application of corporate market research findings & recommendations, other relevant market data, and customer data assets. • Demonstrate a positive outcome in: • increasing BU understanding of customers • increasing marketing ROI • increasing BU customer lifetime value Additional Role : Marketing Category, Digital MKT and Partnership Show less



Kindee Kiddee Kids Co., Ltd.

• General Manager (Personal Care Product)

  • Jun 2016 - Feb 2021

  Kindee is baby natural & organic brand, no. 1 in mosquito repellent for baby • Full responsibility for all strategic and operational decisions including P&L. • Create and execute company strategies in both short term & long -term plans. • Monitor and drive sales team to achieve sales target while maintaining good relationship with customers both Thailand and international. • Implement marketing strategy to create brand awareness and loyalty. • Develop new products to meet… Show more Kindee is baby natural & organic brand, no. 1 in mosquito repellent for baby • Full responsibility for all strategic and operational decisions including P&L. • Create and execute company strategies in both short term & long -term plans. • Monitor and drive sales team to achieve sales target while maintaining good relationship with customers both Thailand and international. • Implement marketing strategy to create brand awareness and loyalty. • Develop new products to meet customers’ need. • Control all Accounting, Finance, Operation, Purchase, Sales & Marketing. • Review cash flow reports and budgets. • Review the strategic direction of the business and company’s opportunity • Build and recruit a strong team based on core company values • Develop staff performance to maximize productivity in their roles and responsibilities. Show less



Neo Corporate

• Senior Product Manager

  • Nov 2013 - Apr 2016

  Neo Corporate Co., Ltd. manufactures and distributes many well-known brand names such as Eversense, Tros, Fineline, Vivite, D-nee and BeNice. For Senior Product Manager role, - Initiate and execute short-term and long-term marketing strategies and plans for the assigned products and ensure the implementation in line with corporate strategy and guideline. - Initiate and implement pertinent marketing promotional plans and activities to support sales growth, market shares, and… Show more Neo Corporate Co., Ltd. manufactures and distributes many well-known brand names such as Eversense, Tros, Fineline, Vivite, D-nee and BeNice. For Senior Product Manager role, - Initiate and execute short-term and long-term marketing strategies and plans for the assigned products and ensure the implementation in line with corporate strategy and guideline. - Initiate and implement pertinent marketing promotional plans and activities to support sales growth, market shares, and awareness of Neo Corporate's products in the market. - Responsible for Above the line and Below the line Marketing.Work in collaboration with Operations, Sales, Research & Development departments, and other third parties, i.e. advertising agencies, research companies, and others. - Execute and monitor the effectiveness of all marketing activities.Ensure alignment of marketing activities within each sales territory with corporate marketing plan. - Manage and control the allocated marketing budget ensuring that promotional expenses are within agreed limit and spent effectively.

• Marketing Data Analyst

  • Apr 2013 - Oct 2013

  Neo Corporate Co., Ltd. manufactures and distributes many well-known brand names such as Eversense, Tros, Fineline, Vivite, D-nee and BeNice. For Marketing Data Analyst role, - Integrate data from Retail Index (Nielsen), Tesco data (Dunnhumby) and other internal sources to provide insightful analysis in term of sales performance, consumer behavior, promotion analysis, distribution area and SWOT analysis - Identify key opportunity and marketing strategy to boost up brand’s… Show more Neo Corporate Co., Ltd. manufactures and distributes many well-known brand names such as Eversense, Tros, Fineline, Vivite, D-nee and BeNice. For Marketing Data Analyst role, - Integrate data from Retail Index (Nielsen), Tesco data (Dunnhumby) and other internal sources to provide insightful analysis in term of sales performance, consumer behavior, promotion analysis, distribution area and SWOT analysis - Identify key opportunity and marketing strategy to boost up brand’s market share - Prepare monthly presentation for Management Team to update market trend, key competitors’ movement and promotion evaluation - Prepare data to support Marketing team in negotiation with Retailers such as NPD opportunity, Performance evaluation, Tesco Category Health Check (CHC) etc. - Support data for Budget Plan, Sales Brief and other internal meetings



Nielsen Company

• Senior Client Service Executive

  • Nov 2010 - Mar 2013

  The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please… Show more The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com. For Senior Client Service Executive role, - Maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects - Serve as primary contact to junior level client contacts on ad-hoc analyses and understand and respond to questions on content, basic data issues/questions, report generation, etc. - Assist Manager in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards - Assist in sales activities in conjunction with Manager in terms of preparation of proposal and credential presentations - Provide "in office" research, administrative and operational support to senior staff - Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness - Ensure high quality of service delivered to client by coaching new executive to meet Nielsen standard Additional Project: Nielsen International Solution (NIS), Key Contact in Thailand Coordinate with Nielsen International on data availability and order from local clients in each country Show less



Muangthai Insurance Public Company Limited

• Risk Management in Investment

  • Nov 2009 - Nov 2010

  - Give an advice and coordinate with risk owners about risk management process of investment including systematic risk identify, assessment, response and monitor - Set risk monitor and control system for investment risk - Assess, Analyze and Present statistic fact involved in risk management for Risk Management Committee - Coordinate with Internal and External department in continuity risk management improvement Additional Project: Business Continuity Management System