Experience

Bazaart - Design for Everyone
• Israel
• Software Development
• 1 - 100 Employee
• Head of User Acquisition

  • Feb 2022 - Present

DGN Games
• United States
• Computer Games
• 100 - 200 Employee
• User Acquisition Team Lead

  • Sep 2020 - Present

Crazy Labs (formerly Tabtale)
• User Acquisition Team Lead

  • Sep 2019 - Sep 2020


Taboola

• United States
• Software Development
• 700 & Above Employee

• Programmatic Partnership Manager

  • Apr 2018 - Sep 2019

• Video Analyst, Programmatic Partnerships at Taboola

  • Jun 2017 - Apr 2018



Matomy

• Israel
• Advertising Services
• 1 - 100 Employee

• User Acquisition Team Lead

  • Feb 2017 - Jun 2017

  • Managing a global team of 3 client strategy managers located in Matomy HQ and China branche• Responsible for recruiting and training new employees and developing staff to high standards of performance, professionalism, and teamwork• Pivot across all company departments: Marketing, Legal, Sales, Media, Finance and Studio• Overcome challenges of working with APAC regions: time zone, language and business culture differences• Developing employees abilities in prioritization of workload, time management, efficiency, and productivity• Creating and executing higher level up- sale opportunities towards goals: such as approving new media channels, increasing budgets and case studies• Developing and improving workflows to deliver higher levels of service and performance with clients, as well as across internal teams• Meeting Strategic Partners at global events such as summits, conferences, to further maintain and develop high-level strategic partnerships• Analyzing and optimizing global activity; Identifying market trends and analyzing the competitive landscape• Client verticals managed include: Mobile Apps: Games (RPG, Casino & Casual), M-Commerce, Broadcasting, etc., Entertainment, mobile content, lead gen and more Show less

• Senior User Acquisition

  • Jan 2016 - Jan 2017

  -Developing relationships with mobile Ad networks & DSPs to build business partnerships and support company growth.-Identify prospects, generate leads, negotiate and close new business via emails, calls, meetings, etc.- Responsible for multiple massive traffic sources: Ad networks, Programmatic Buying, RTB/DSP platforms, email marketing, as well as direct deals with large portals/publishers.- Managing campaigns from A to Z. Our duties include: closing deal, campaign setup, monitoring, optimization, and monthly payments for suppliers- Monitoring buying strategies – Meeting ROI & CPA targets-Liaise with our internal technical teams regarding any highly technical queries, and provide customer support. Show less

• Senior Account Manager

  • Feb 2014 - Dec 2015

  Responsible for strategic growth and development of advertiser accounts, including:-Providing full online marketing services to worldwide leading companies in various verticals, e.g. iGaming, Download, Mobile Content & web, Mobile Apps, etc.- Managing weekly and monthly advertising budget of up to $500K.- End-to-end campaign management; data analysis, media planning, budget allocation, tracking, re-targeting and campaign performance optimization on Appnexus and PLY.- Managing different types of interfaces, working closely with other departments within the company such as IT, Sales, Mobile & Video, BI, and others.- Training new team members on key workflow processes and overall client correspondence. Show less



Ministry of Agriculture

• Public Policy Offices
• 1 - 100 Employee

• IT System Administrator

  • 2013 - 2014

  - Development of user-friendly interfaces while cooperating and working with fellow programmers - Implementation of the system within the organization, on schedule - Providing service and support to the office’s employees - Development of user-friendly interfaces while cooperating and working with fellow programmers - Implementation of the system within the organization, on schedule - Providing service and support to the office’s employees



Better Place

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Operations Manager

  • 2012 - 2013

  - Responsible for the operative side of the battery changing station - Face to face and over the phone customer and employee service - System and engineering problem solving, real time - Responsible for the operative side of the battery changing station - Face to face and over the phone customer and employee service - System and engineering problem solving, real time



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Infantry Soldier

  • 2005 - 2008

  The 7th Armored Brigade's reconnaissance unit - Palsar 7 The 7th Armored Brigade's reconnaissance unit - Palsar 7