Naomi Sylvian

Director of Marketing at Fruth Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area

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Doug Ramsay

Naomi is an exceptional marketer with a keen eye for detail and a savvy understanding of content strategy. We worked in parallel on solutions marketing teams and later on industry-focused campaign teams, and I was consistently impressed by her many talents. She regularly demonstrated excellent project management skills, a penchant for active collaboration, and an ability to build subject matter expertise quickly. Any company looking for a strategic thinker and exceptional communicator who drives results would benefit from Naomi's marketing expertise and leadership. She'll help your company stand out and give you a competitive edge in the market.

Tom McDonough

When I brought Naomi on at Anaplan, I was expecting it to take a few months to hit the ground running after navigating team dynamics, processes, and the organization’s sizable tech stack. But within weeks, Naomi had gained momentum, consulting SMEs, supporting counterparts throughout marketing, and initiating strategic content for supply chain; including a new blog series. Her flexibility, collaborative nature, and natural leadership skills have been a tremendous asset to Anaplan. Naomi thrived even in areas outside of her role, conceptualizing and driving themes and messaging around major national conferences. Her work and leadership abilities have been applauded by many of her peers and marketing leaders throughout the company. Naomi’s departure at Anaplan was an unfortunate repercussion of a workforce reduction, and not performance related. On the contrary, with her skill set, business acumen, and follow through, Naomi is a huge loss for Anaplan where she assisted and empowered departments across sales, marketing, and public relations. Please message me anytime for a recommendation for Naomi.

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Credentials

  • Management Foundations (2013)
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Body Language for Leaders
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Body Language for Women
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Communication Foundations (2013)
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Executive Presence for Women
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Leading with Emotional Intelligence
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Persuading Others
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Proven Success Strategies for Women at Work
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Ryan Holmes on Social Leadership
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Sheryl Sandberg and Adam Grant on Option B: Building Resilience
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Supply Chain Foundations
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • LinkedIn for Business
    lynda.com
    Feb, 2014
    - Nov, 2024
  • Building an Integrated Online Marketing Plan
    lynda.com
    Dec, 2013
    - Nov, 2024
  • Management Fundamentals
    lynda.com
    Dec, 2013
    - Nov, 2024
  • Online Marketing Fundamentals
    lynda.com
    Dec, 2013
    - Nov, 2024
  • SEO Fundamentals
    lynda.com
    Dec, 2013
    - Nov, 2024
  • Insights from a Content Marketer
    lynda.com
    Sep, 2013
    - Nov, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Marketing
      • Jun 2023 - Present

      At Fruth Group, we automate your entire business environment, from Managed Services, Data Backup & Recovery, and Managed Network Services to Cybersecurity, Professional Services, and Imaging Services. I'm proud to head up brand and content marketing, events, partner marketing, and sales enablement in collaboration with the leadership team, business development executives, technology SMEs, customer success, partners, and the sales and marketing organization. At Fruth Group, we automate your entire business environment, from Managed Services, Data Backup & Recovery, and Managed Network Services to Cybersecurity, Professional Services, and Imaging Services. I'm proud to head up brand and content marketing, events, partner marketing, and sales enablement in collaboration with the leadership team, business development executives, technology SMEs, customer success, partners, and the sales and marketing organization.

    • Canada
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Editorial Director, Women In Supply Chain
      • Jun 2019 - Present

      Proud to support Let’s Talk Supply Chain in promoting and empowering women throughout the industry as the Women in Supply Chain series blog editor and author. Proud to support Let’s Talk Supply Chain in promoting and empowering women throughout the industry as the Women in Supply Chain series blog editor and author.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Contract Content Marketing Lead
      • Feb 2023 - Jun 2023

      Proudly partnered with in-house Moogsoft product marketing and brand teams and leaders to develop the AIOps brand content strategy and build out engaging approaches and copy for events, tradeshows, demand marketing, long-form assets, blogs, and thought leadership initiatives ahead of the DellEMC acquisition of the organization. Please consult the former Marketing Vice President, Rachel Bruce, for feedback. Proudly partnered with in-house Moogsoft product marketing and brand teams and leaders to develop the AIOps brand content strategy and build out engaging approaches and copy for events, tradeshows, demand marketing, long-form assets, blogs, and thought leadership initiatives ahead of the DellEMC acquisition of the organization. Please consult the former Marketing Vice President, Rachel Bruce, for feedback.

    • United States
    • Software Development
    • 700 & Above Employee
    • Solutions Marketing Content Director
      • May 2022 - Feb 2023

      𝘙𝘰𝘭𝘦 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘢𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘯𝘰𝘯-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯-𝘸𝘪𝘥𝘦 𝘸𝘰𝘳𝘬𝘧𝘰𝘳𝘤𝘦 𝘳𝘦𝘥𝘶𝘤𝘵𝘪𝘰𝘯. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘧𝘪𝘯𝘥 𝘮𝘺 𝘥𝘪𝘳𝘦𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳, 𝘛𝘰𝘮 𝘔𝘤𝘋𝘰𝘯𝘰𝘶𝘨𝘩'𝘴 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘭𝘰𝘸. 𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Spearheaded new blog series for supply chain leaders and elevated byline topics for media opportunities. • Conceptualized and led content development and messaging strategy for major conferences, including NRF, contributing to over $4M in the event-generated sales pipeline. • Collaborated with Customer Marketing on new customer stories and wins to highlight across the site. • Partnered with field marketing to provide engaging content and messaging to sales teams. • Supported record supply chain acquisitions through lead-gen content development. Show less

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Director of Marketing
      • Jun 2019 - May 2022

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: Led the marketing department while partnering with Sales and SMEs to guide sales enablement, product, PR, and brand strategies. • Contributed to a 30% increase in total company revenue with hands-on sales enablement materials, a complete online rebrand, and thousands of revenue in qualified leads generated from marketing downloads and interactions on the website. • Supported a 25% increase in CSP sales and a record company financial year in 2021 by executing MicroAge's go-to-market strategy and product marketing and sales enablement creation and management. • Improved customer experience online while generating tens of thousands in untapped revenue by partnering with other marketing members to secure executive stakeholder buy-in for AI-driven chat capability. • Surpassed company-driven leads by partnering with CSP SMEs on webinar messaging and backing it with a targeted LinkedIn campaign for deeper visibility across the business landscape. • Achieved thousands in pipeline launching lead generation campaign driven by thought leadership with original eBook and white paper content. • Spearheaded UTM strategy to better leverage metrics monitoring brand health, KPIs, and impact. • Saved thousands in resources to reallocate towards revenue generation by authoring all original content across company brochures, eBooks, videos, blogs, and the website. • Managed employee hiring and development, bringing on three new team members and promoting three internal marketing members to continue growing their careers and skillsets with MicroAge. • Partnered with the marketing team to drive the highest site traffic in MicroAge's history with a regular blog cadence, promotion, and resources sent via eBlast. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Digital Content Marketing Director
      • Jul 2018 - May 2019

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Launched the company's first video blog series, promoting industry thought leadership. • Headed internal event communications and content for the company’s Innovation fair. • Pioneered/coauthored company's first buyer's guide with sales and leadership, with over a thousand downloads. • Increased blog engagement with ghostwritten Buzzfeed-styled posts on best practices. • Spearheaded interactive content, leading global software vetting process across leadership. • Boosted brand exposure via industry influencers – resulting in guest blogs, podcasts, and videos. • Introduced a benefits-first approach to JDA's marketing collateral to keep the focus on customers. • Managed global video promotion strategy of the largest company event of the year. 𝘙𝘰𝘭𝘦 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘢𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘯𝘰𝘯-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯-𝘸𝘪𝘥𝘦 𝘸𝘰𝘳𝘬𝘧𝘰𝘳𝘤𝘦 𝘳𝘦𝘥𝘶𝘤𝘵𝘪𝘰𝘯. 𝘔𝘺 𝘥𝘪𝘳𝘦𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘧𝘳𝘰𝘮 𝘑𝘋𝘈, 𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘦 𝘉𝘭𝘢𝘬𝘦, 𝘪𝘴 𝘢 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘐 𝘤𝘢𝘯 𝘴𝘩𝘢𝘳𝘦 𝘩𝘦𝘳 𝘭𝘦𝘵𝘵𝘦𝘳 𝘰𝘧 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵. Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Manager, Content Marketing
      • Jun 2017 - Jul 2018

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: I managed content strategy and brand voice to engage and support healthcare providers and their patients. I worked with Marketing, Business Development, and our advocates in the C-suite. Together, we partnered with Centers of Excellence and other healthcare providers to reach patients online, promote thought leadership in the healthcare community, and highlight life-changing rehabilitation programs. • Increased social media engagement levels tenfold in my first six months • Generated email leads and leads from LinkedIn outreach (both company firsts) and bolstered open rates with fresh approach to eBlast subject lines • Boosted SEO pages by 30% with content rewrites • Headed up copy for Every Moment Campaign featuring Astronaut Mark Kelly and six-time Olympic gold medalist, Amy Van Dyken • Garnered and published the company's first thought leadership content from industry professionals • Led Public Relations effort to share company achievements resulting in visits from four local elected officials Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director of Marketing
      • 2015 - 2017

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: Led company re-brand and launched digital content strategy resulting in greater brand recognition online and subsequent shares of company media by major industry publications (and competitors); driving webinar registrations and attendance numbers and resulting lead numbers to new highs; consistently increasing traffic; and growing the company's following online by 4x. Under my leadership and with valuable involvement from partnering departments, year-over-year achievements included: • 15,000 more first-time visitors on the company website • 628 more attendees on average registered per webinar • Over 7,000 more leads generated • Introduced weekly ICD-10 memes and Buzz Feed style posts that were syndicated by the industry's largest digital ICD-10 publication and generated more organic and referral traffic than any previous site content. Marketing also implemented Act-On Marketing Automation which attributed $130K in revenue tied to marketing initiatives in just six months. 𝘙𝘰𝘭𝘦 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘥𝘦𝘱𝘢𝘳𝘵𝘮𝘦𝘯𝘵 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘪𝘯 𝘢 𝘯𝘰𝘯𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦-𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘳𝘦𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘭𝘰𝘤𝘢𝘭 𝘵𝘢𝘭𝘦𝘯𝘵 𝘰𝘯𝘴𝘪𝘵𝘦 𝘪𝘯 𝘠𝘢𝘬𝘪𝘮𝘢, 𝘞𝘢𝘴𝘩𝘪𝘯𝘨𝘵𝘰𝘯. 𝘔𝘺 𝘝𝘪𝘵𝘢𝘭𝘞𝘢𝘳𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘒𝘦𝘷𝘪𝘯 𝘍𝘳𝘦𝘦𝘮𝘢𝘯 𝘪𝘴 𝘢 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦. Show less

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Director of Marketing
      • 2013 - 2015

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Supported executive team in securing thousands in advertising and exhibiting funds by spearheading advertising strategy, collaborating on co-exhibiting opportunities. • Pioneered and launched company digital content strategy resulting in greater brand recognition online; consistently increasing traffic and contributing over 40% of referral traffic to Salucro.com. • Strategized and implemented pre-show communications ahead of major conferences, pulling in more than 140 physician practice groups. • Chaired joint multi-media Trusted Partner campaign alongside colleagues at PayPal and with third party agencies. Drove meticulous collaboration among the Executive Team and board members to ensure the final outcome aligned with their vision and goals for the company. • Spearheaded Forward, a thought leadership program dedicated to positioning Subject Matter Experts throughout the Healthcare Finance community to promote progress which has received national recognition throughout the industry. Blog posts and interviews contributed from industry leaders (through networking online) have fostered a 'big brand' feel for the 40-person company. 𝘙𝘰𝘭𝘦 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘪𝘯 𝘯𝘰𝘯𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦-𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘳𝘦𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦. 𝘔𝘺 𝘥𝘪𝘳𝘦𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘧𝘳𝘰𝘮 𝘚𝘢𝘭𝘶𝘤𝘳𝘰, 𝘒𝘦𝘪𝘵𝘩 𝘚𝘩𝘢𝘯𝘬𝘴 𝘪𝘴 𝘢 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘐 𝘤𝘢𝘯 𝘴𝘩𝘢𝘳𝘦 𝘩𝘪𝘴 𝘭𝘦𝘵𝘵𝘦𝘳 𝘰𝘧 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘶𝘱𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵. Show less

    • United States
    • Medical Device
    • 100 - 200 Employee
    • Creative Services Manager (Global)
      • 2010 - 2013

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Negotiation skills yielded thousands in advertising and agency costs. • Project manager for full site launch of CosmeticBraces.com, a unique resource for consumers and orthodontists. • Contributed to sales increase for Q3 with marketing promotions tailored directly to customer needs and promoted via Sales department and online marketing outlets. • Spearheaded Online Marketing B2B Testimonial campaign for main product offering which directly resulted in increased sales in the U.S. and European regions. • Conserved $80,000.00 in media costs while increasing measurable ROI by moving almost half of paid advertising to online mediums. • Introduced testimonial ad campaign across various mediums that resulted in a ten percent growth in new customers for the target product. • Received direct recognition from CEO and Vice President of Global Marketing for pioneering a global newsletter for orthodontists that had been in the works for more than three years. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Copywriter
      • 2007 - 2010

      𝑲𝒆𝒚 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Strength in bringing colleagues together led to liaison role between development and customer service teams. By opening communication between the two groups, the company could more quickly respond to customer feedback, and design/modify offerings accordingly. • Responsible for starting a recognition program, highlighting professional achievements of employees throughout the company via an internal, company blog. • Ability to prioritize multiple projects resulted in becoming go-to on urgent, last minute campaign and documentation rollouts. • Authored blog content for internal and public blogs known for receiving higher comment and engagement rates. Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Copywriting Intern
      • 2006 - 2007

      Proofed articles, researched sources and created original copy for the web and print magazine. Proofed articles, researched sources and created original copy for the web and print magazine.

Education

  • University of Arizona
    Double Major: Bachelors Degree, Creative Writing, Literature
    2001 - 2006

Community

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