Naomi Sargent ACIM

Brand Manager at FUNKIN COCKTAILS
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Credentials

  • Brand Manager Bootcamp
    Copy Club
    Dec, 2022
    - Nov, 2024
  • Diploma in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Oct, 2022
    - Nov, 2024
  • Open House 2022
    M&C Saatchi London
    Oct, 2022
    - Nov, 2024
  • The Digital Customer Experience
    CIM | The Chartered Institute of Marketing
    Oct, 2022
    - Nov, 2024
  • Diploma in Professional Digital Marketing
    Cambridge Marketing College
    Sep, 2022
    - Nov, 2024
  • Marketing and Digital Strategy
    CIM | The Chartered Institute of Marketing
    Mar, 2022
    - Nov, 2024
  • M&C Saatchi Open House
    M&C Saatchi London
    Oct, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Mar, 2020
    - Nov, 2024
  • Principles of Taxation
    ICAEW
    Jan, 2020
    - Nov, 2024
  • Accounting
    ICAEW
    Dec, 2019
    - Nov, 2024
  • CIM ACIM Member
    CIM | The Chartered Institute of Marketing
    Sep, 2022
    - Nov, 2024
  • CIM Affiliate Studying Member
    CIM | The Chartered Institute of Marketing
    Mar, 2021
    - Nov, 2024

Experience

  • FUNKIN COCKTAILS B Corp™
    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Manager
      • Feb 2023 - Present

      • Retail strategy management, curating and implementing bespoke media and investment plans and shopper marketing activations across all major grocery MULTs, impulse & convenience channels. • Category management & development of buyer relationships across Sainsbury's, Morrisons, Asda, Tesco & Ocado, leading quarterly brand sessions. Development of commercial sell-in propositions and pitches in alignment with range reviews to gain further distribution. • Nielsen and Dunnhumby data lead, tracking & monitoring brand performance. Creating and sharing regular ranking, distribution, and panel data reports and snapshots with the wider business. • Creation of new product briefs for the innovation team, analysing both market opportunities as well as factory capabilities and financial understanding of potential NPD. • Ownership of Trade Press, managing key PR relationships. FUNKIN COCKTAILS is held by FTSE250 global soft drinks business A.G. Barr. Show less

  • itsu
    • United Kingdom
    • Food and Beverage Services
    • 400 - 500 Employee
    • Campaign Marketing
      • Aug 2022 - Feb 2023

      • Brand portfolio planning and campaign management, identifying NPD and innovation opportunities. Project managing comms strategies across multiple consumer touchpoints. Generated additional revenues >£800,000 across a 9-week campaign period following the introduction of a new dish.• Led £250,000 TTL campaign across OOH, social, and OLV in partnership with delivery aggregator. Managed photoshoots, and asset approval across all platforms. Launched B2B catering campaign.• Brand health, research and insights lead, reporting monthly to the business and stakeholders across penetration, industry trends & consumer association metrics. Informed channel selection strategies. Show less

    • Marketing Executive
      • Aug 2021 - Aug 2022

      • Conducted bespoke franchise and equity store rollout programme, opening >12 restaurants across local and international markets. Aberdeen's opening drove revenues 1.5x OTE upon opening week.• Implemented dark ad & PPC launches in-house across Meta & Google Ads. Optimisation via A/B testing across creative, copy and channel selection. Directed SEO agency across technical & search strategies.• Curated copy & build for CRM sends to 250,000+ customers frequenting 30% open rates and 3%+ CTR.• Content and product launch management across itsu website (> 1.1m traffic).• Digital transformation project - curated the UX journey across a new website, app, and kiosk rollout. Content creation, migration & BAU testing and optimisation. Show less

  • Just Eat Takeaway.com
    • Netherlands
    • Software Development
    • 700 & Above Employee
    • Commercial Executive
      • Apr 2020 - Jul 2021

      • Onboarded & account-managed strategically targeted brands, driving additional revenues >£550,000. • Identified & presented key opportunity areas for growth based on data, market trends & industry insight through data storytelling in monthly & quarterly reviews. • Onboarded & account-managed strategically targeted brands, driving additional revenues >£550,000. • Identified & presented key opportunity areas for growth based on data, market trends & industry insight through data storytelling in monthly & quarterly reviews.

  • PwC
    • Professional Services
    • 700 & Above Employee
    • Audit Associate
      • Aug 2019 - Apr 2020

      • ACA training and first-time exam pass for accounting, tax, and assurance. • Ratification of external P&L and balance sheets for annual company accounts. • Represented PwC in the US for a global billion-dollar company audit. • Independently conducted entity test counts and built meaningful client relationships. • ACA training and first-time exam pass for accounting, tax, and assurance. • Ratification of external P&L and balance sheets for annual company accounts. • Represented PwC in the US for a global billion-dollar company audit. • Independently conducted entity test counts and built meaningful client relationships.

  • Red Bull
    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager
      • Aug 2017 - Aug 2019

      • Achieved full conversion to Red Bull across all nine on-premise campus accounts. • Increased student brand awareness metrics two-fold across twelve months. • Implemented large brand events and activations, coordinating numerous stakeholders. • Achieved full conversion to Red Bull across all nine on-premise campus accounts. • Increased student brand awareness metrics two-fold across twelve months. • Implemented large brand events and activations, coordinating numerous stakeholders.

  • The Restaurant Group plc
    • United Kingdom
    • Hospitality
    • 500 - 600 Employee
    • Front of House
      • Jan 2016 - Jan 2019

      • Managed and trained multiple new staff members. • Tailored provision to a wide range of guests to ensure great customer experiences. • Efficiently dissolved problems with kitchen staff and guests when errors occurred. • Managed and trained multiple new staff members. • Tailored provision to a wide range of guests to ensure great customer experiences. • Efficiently dissolved problems with kitchen staff and guests when errors occurred.

  • Siemens
    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Strategic Marketing Intern
      • Jun 2018 - Sep 2018

      • Analysed KPIs and presented data from 3 different channels and 14 countries to assess the results of the NPS & global performance excellence report. • Benchmarked competitors’ websites and social media to advise the development of new content and revision of the commercial finance website. • Organised the annual global leadership conference. • Curated design briefs for the awards evening and developed an event app to cater to over 150 delegates. • Analysed KPIs and presented data from 3 different channels and 14 countries to assess the results of the NPS & global performance excellence report. • Benchmarked competitors’ websites and social media to advise the development of new content and revision of the commercial finance website. • Organised the annual global leadership conference. • Curated design briefs for the awards evening and developed an event app to cater to over 150 delegates.

  • University of York
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Team Supervisor
      • Jan 2018 - Aug 2018

      • Managed shifts to ensure efficient provision, great service, and allergen precautions.• Successfully led staff and mediated conflicts at high-capacity events.

    • Team Member
      • Aug 2017 - Jan 2018

      • Served customers proficiently to deliver great experiences under pressure at high-capacity events.

Education

  • CIM | The Chartered Institute of Marketing
    Diploma in Professional Digital Marketing with Merit, Marketing
    2021 - 2022
  • University of York
    Bachelor’s Degree, Politics, Philosophy & Economics
  • Bishop Heber High School
    High School, A Levels: Government & Politics, Mathematics, History, General Studies, English Literature (AS)
  • Upton Hall School
    GCSE, GCSE’s inc. Maths, Further Maths, English, Triple Science, History, Geography, PE, RE, German, Music

Community

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