VP of Growth

• Jan 2020 - Present

Growth Product Manager

• Apr 2019 - Jan 2020

Growth Manager

• Feb 2018 - Apr 2019

Growth Marketer

• Nov 2017 - Feb 2018

Digital Marketing Manager

• Jan 2015 - Nov 2017

ABN Group is a market-leading property & construction company, operating 20+ businesses across WA and Victoria. This includes iconic brands such as Dale Alcock Homes, Homebuyers Centre, and Webb & Brown-Neaves, to name a few.Managing a team of three and assisting over 20 marketing staff across the organisation, I am responsible for digital strategy that supports lead acquisition, customer engagement, and brand awareness objectives.This includes:• Review of quarterly retail strategies in each business• Contact Strategy; lead nurturing, customer journey mapping, re-engagement campaigns, and customer satisfaction surveys• Data flow mapping and technical integration of our chosen platforms and tools• Responsible for best practice recommendations across all digital channels, as well as upskilling and training of marketing staff • Liaising with agencies on behalf of marketing staff• Data analysis and tracking of digital channels Proficient in:• Microsoft Office; Word, Excel, Powerpoint, Visio• Photoshop• Microsoft Dynamics CRM• Salesforce Marketing Cloud (formally ExactTarget)• CMS: Drupal, Wordpress, Unbounce• Google Analytics• Google Tag Manager• Facebook Ads Manager• Conversion Rate Optimisation • Wireframing and Site Architecture• And many online tools: Nascomms, Survey Gizmo, AdRoll, Pandora by Experian, Hitwise, Visual Website Optimiser, Qualtrics, Wistia, Zapier, LeadsBridge, Zopim etc

Digital Marketing Specialist

• Jul 2013 - Dec 2014

Assist in the implementation of digital marketing strategy across the organization's businesses including:• Staying current with digital technologies and best practice• Website and landing page development & integration to optimize for conversions• Transitioning websites to be mobile friendly• Technical implementation of lead capture forms• Training of marketing staff in digital marketing tools and platforms• Data analysis and tracking

EDM Coordinator

• Jul 2011 - Jul 2013

Owning the email space entirely, I was responsible for:• Database management including integration between websites, lead capture forms, internal CRM and Email Service Provider• Development of emails and templates using HTML and CSS• Training and educating all internal businesses in email best practice including messaging, data selection & segmentation, and overall contact strategy• Rolling out marketing automations that support the customer journey• Ensuring all email activities are adhering to industry standards from a technical standpoint, including email client compatibility, mobile responsiveness, whitelisting, and database health • Acting as the organisation's Privacy Officer to ensure we are complying with the SPAM Act and Privacy Act

Website Consultant

• Jul 2008 - Jul 2011

IBC Digial is a custom web development & digtial marketing agency in Perth, WA. I worked here as a account manager to implement websites and digital campaigns for a series of clients including Dale Alcock Homes, Homebuyers Centre, Ashley & Martin, The Perth Mint, Spotless Limited and many more. This role also included project management of new websites. IBC Digial is a custom web development & digtial marketing agency in Perth, WA. I worked here as a account manager to implement websites and digital campaigns for a series of clients including Dale Alcock Homes, Homebuyers Centre, Ashley & Martin, The Perth Mint, Spotless Limited and many more. This role also included project management of new websites.