Experience

Coalesce

• United States
• Mental Health Care

• Partner | Product Strategy

  • Jan 2016 - Present

  Coalesce is a full-stack product shop with a focus on UX design, strategy, and development. We've got the skills of a big agency and the agility of a small one. We assemble a nimble team of experts that work directly with clients on every project—whether it's building beautiful apps or launching custom websites. Things we've built/designed: -Interactive websites for entertainment brands (movie/TV) -Back-end platforms for major publishers -Mobile-ready e-commerce solutions for retailers -Networked jukebox experiences for cruise lines -Multi-channel inventory management platforms for retailers -Social-media powered tools and applications -Virtual reality educational games -Our own music royalty calculator >> goodsplits.app I'm responsible for product road-mapping, project management, branding, UX/UI, content strategy, and—like all our team members—contributing to our unique Coalesce Labs projects. Show less



Product Council

• United States
• Design Services
• 1 - 100 Employee

• Producer

  • 2018 - Present

  We provide entrepreneurs and agencies a fresh new outlet for critical feedback, ideation, and improvement of their products. At each meeting, a curated audience of product managers, makers, and founders gather to learn valuable lessons and insights from experienced product owners as they discuss challenges and solutions. Coalesce is a co-host and sponsor of the event. My role includes presenter and council booking, general programming, branding, asset creation and marketing. We provide entrepreneurs and agencies a fresh new outlet for critical feedback, ideation, and improvement of their products. At each meeting, a curated audience of product managers, makers, and founders gather to learn valuable lessons and insights from experienced product owners as they discuss challenges and solutions. Coalesce is a co-host and sponsor of the event. My role includes presenter and council booking, general programming, branding, asset creation and marketing.



BBQ Films

• United States
• Entertainment Providers

• Digital Director & Producer

  • Jul 2013 - Present

  I work alongside the Emmy-nominated BBQ Films Directors and Film Crew to bring interactive events to life through thoughtful social media initiatives, digital development, as well as concept ideation and onsite event execution. BBQ Films is an event production company that creates immersive cinematic experiences in extraordinary locations. Past events include The Fifth Element on a World Yacht cruise in the Hudson, Teenage Mutant Ninja Turtles in a Brooklyn warehouse, Back to the Future (Enchantment Under the Sea Dance) in Old St. Patrick's Church Gymnasium, Weekend at Bernie's at the Playland Motel in the Rockaways, Empire Records at Rough Trade record shop, Blade at Terminal 5, and Beetlejuice at House of Yes. Show less



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• "Ask Her Anything" Sex and Relationship Columnist - Men's Health Magazine

  • Oct 2017 - Aug 2020

  I answered questions about relationships, sex, dating, marriage, and gender roles for Men's Health's "Ask Her Anything" column. I also wrote this column from 2011-2013 when it was "The Girl Next Door." In addition to the column in Men's Health magazine, I also create content for MensHealth.com, penned monthly newsletters, shot video for the MH iPad edition, and ran the GND branded social feeds including Facebook, Twitter, Pinterest and Instagram. I answered questions about relationships, sex, dating, marriage, and gender roles for Men's Health's "Ask Her Anything" column. I also wrote this column from 2011-2013 when it was "The Girl Next Door." In addition to the column in Men's Health magazine, I also create content for MensHealth.com, penned monthly newsletters, shot video for the MH iPad edition, and ran the GND branded social feeds including Facebook, Twitter, Pinterest and Instagram.



Independent Contractor

• United States
• IT Services and IT Consulting

• Content Artist

  • Jan 2015 - Dec 2015

  Worked as a multi-project freelance content creator and strategist interested in helping brands and publishers ideate, produce, and publish content ranging from healthy living to experiential marketing. BRANDS INCLUDED: Cityglobe: Network for global expansion Huge Inc: Digital agency Jiyo: Wellness platform from Deepak Chopra Splash: Event marketing tool Born Fitness: Health and fitness brand 1 Second Everyday: Video app Beachbody LIVE: Fitness content site Visor Vision: Free tax tool Pursuits: -Project management -Developing/managing content calendars -Writing/editing short-form content (health/wellness, film/tv/entertainment, pop culture, digital development, tech/space, lifestyle, event production) -Content matrices for both static or dynamic content delivery (think apps!) -Social media strategy and production (visual and textual) -Branded content campaigns -SEO keyword boosting and best practices -Event production and experiential content development and marketing -Personal brand development/digital life coaching Show less



American Media

• Book and Periodical Publishing
• 400 - 500 Employee

• Director of Branded Content and Strategic Partnerships

  • Feb 2013 - Dec 2014

  Worked closely with the business development vertical constructing creative solutions for integrated campaigns from a variety of clients. This included building sponsored content solutions, activating social media strategies, and creating innovative digital destinations alongside paid media integrations for AMI's suite of national magazine brands including Shape, Men's Fitness, Natural Health, Fit Pregnancy, Muscle & Fitness, OK!, Radar, and more. Previously Digital Product Director. Worked closely with the business development vertical constructing creative solutions for integrated campaigns from a variety of clients. This included building sponsored content solutions, activating social media strategies, and creating innovative digital destinations alongside paid media integrations for AMI's suite of national magazine brands including Shape, Men's Fitness, Natural Health, Fit Pregnancy, Muscle & Fitness, OK!, Radar, and more. Previously Digital Product Director.



Rodale Inc.

• Entertainment Providers

• Online Editor - Women's Health Magazine

  • 2008 - 2013

  Previously editorial assistant, assistant editor and associate editor. Duties included content curation and site updates, daily social media initiatives (including curating feeds as well as larger project-based contests and promotions), video development, SEO, partnership and advertiser-supported editorial project management, branding initiatives, managing cover-star exclusives, merging print, web, mobile, and tablet ideas to better reach a (very hungry!) audience. Media trained: Represented the Rodale brand on TV and in radio segments and have been a guest presenter in several lectures and discussion panels NOTABLES 2009 -Launched magazine’s Twitter feed, launched new social strategy. Feed reached 1M followers in 05.2012 (featured on MIN Online’s “Twitter Watch” list of fastest growing magazine brands on Twitter) 2010 - Completed SEO training and helped implement new optimization strategy across the site for all existing content 2011 - Assisted in site redesign and subsequent launch of eight new blogs 2012 - Helped launch “Get More WH” Facebook social reader app, site celebrated 5M monthly uniques Show less


Conde Nast
• United States
• Media Production
• 700 & Above Employee
• Research Intern, Conde Nast Traveler Magazine

  • 2007 - 2007

Dennis Publishing
• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee
• Editorial Intern, Maxim Magazine

  • 2007 - 2007