Experience

Sesame Communications

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Lead SEO Specialist

  • Aug 2018 - Present

  Summary: Manage SEO campaigns on local websites for over 300 dental and orthodontic practices. Essential Duties and Responsibilities include the following: -Account management of our Sesame SEO offering -Provide online marketing expertise -Submit member sites to directories and major search engines -Edit CSS, PHP and HTML for member websites -Create and manage campaigns using current SEO best practices on a monthly basis -Provide regular communications, both written and verbal, to dental and ortho professionals -Maintain and build relationships with portfolio members to maintain optimal retention rate -Accountability and ownership to a large portfolio (300+ clients) on a monthly basis. I have retained the majority of this portfolio since 2013. -Point person for management of all PPC campaigns -Assist manager with escalations, team processes, service improvement, and accountability of team members -Ability to collaborate with other Sesame Search teammates to support online strategies for members with multiple services offering -Regularly provides company blogs and webinars for existing clients

• Senior SEO Specialist

  • 2016 - 2018

  Works closely with dental and orthodontic clients to strategize and deliver high quality SEO, content, schema and marketing practices.

• SEO Specialist II

  • 2015 - 2016

• SEO Specialist I

  • Nov 2013 - 2015



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Search Analyst

  • May 2013 - Nov 2013

  As a member of the Bing Spam/Junk team I contribute to the team by ensuring label quality and facilitating judge education. With my role, I: A. Generate Golden Set of URL's: This is a pre-labeled set of documents that are sent to the judges enabling us to measure the accuracy of their labels. B. Audit judges labels and review labels from the judges for accuracy, find patterns of mistakes, find judges with particularly poor label accuracy. Work with the judges to improve the quality of their labeling effort. C. Review spam/ junk live site issues being reported and take action to remove them from Bing results.



ADP/Cobalt

• SEO Specialist

  • Feb 2013 - May 2013

  • Responsible for 110 GM Website Optimizations per Month • Write/Edit Unique and relevant homepage text targeting key words/phrases • Basic HTML coding (Title, Meta Keywords, Meta Description, Headers) • Meet quarterly goals and increase consumer traffic to dealer websites • Use a variety of tools to track progress and Performance • Monthly quality assessments by Senior SEO Specialists • Developed dealers specific search strategies • Documentation of monthly strategies for website traffic growth • Communication with dealerships about performance and goals



Expedia

• Singapore
• Internet Publishing
• 100 - 200 Employee

• Content Editor and Writer

  • Sep 2012 - Feb 2013

  •Edit existing hotel content according to style guide and clarify details when necessary. •Implement SEO to optimize content through both creative and technical writing. •Work extensively with Excel, Sharepoint and Outlook on a daily basis •Work efficiently towards daily targets and team metrics •Provide project support in other writing/editing/ tasks, as assigned •Edit existing hotel content according to style guide and clarify details when necessary. •Implement SEO to optimize content through both creative and technical writing. •Work extensively with Excel, Sharepoint and Outlook on a daily basis •Work efficiently towards daily targets and team metrics •Provide project support in other writing/editing/ tasks, as assigned



Pulse Online Magazine

• Assistant Editor, Columnist, Reporter

  • Sep 2010 - Jan 2012

  •Collaborated with the editor on recommendations and changes. •Worked side by side with the Editor-in-Chief on assignments and story edits. •Interviewed sources, researched background information, wrote features and briefs, advice columnist for several issues. Writing Samples: 1. http://issuu.com/cwupulse/docs/octoberissue/15 2. http://issuu.com/cwupulse/docs/novemberissue/65 3. http://issuu.com/cwupulse/docs/novemberissue/45 4. http://issuu.com/cwupulse/docs/mayissue/43 5. http://issuu.com/cwupulse/docs/marchissue/25



Mount Si Golf Course

• Marketing Intern

  • Jun 2011 - Sep 2011

  •Assisted owner with marketing plan and campaign execution •Worked extensively with Excel on a daily basis •Created social media outlets to drive in new business •Researched the industry to understand common golf marketing themes through technical writing. •Developed comprehensive customer list and distributed sales brochures. •Assisted owner with marketing plan and campaign execution •Worked extensively with Excel on a daily basis •Created social media outlets to drive in new business •Researched the industry to understand common golf marketing themes through technical writing. •Developed comprehensive customer list and distributed sales brochures.



The Observer

• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • Apr 2009 - May 2009

  Interviewed faculty and students about issues affecting the CWU student body. Interviewed faculty and students about issues affecting the CWU student body.



Federal Way Public Schools District Office

• Office Assistant

  • Jul 2008 - Sep 2008

  Assisted employees in the Equity and Achievement Department and the Continuous Learning Department. Assisted employees in the Equity and Achievement Department and the Continuous Learning Department.



Lakeside Grill

• United States
• Restaurants
• 1 - 100 Employee

• Waitress/Restaurant Help

  • Feb 2008 - Jul 2008

  Provided excellent customer service and showed superb organizational skills while teaming with fellow colleagues to accomplish task in a high paced environment. Provided excellent customer service and showed superb organizational skills while teaming with fellow colleagues to accomplish task in a high paced environment.



Seattle Lutheran

• United States
• Education Management
• 1 - 100 Employee

• Sports Editor

  • Jan 2008 - Jun 2008

  Wrote articles regarding athletic news at Seattle Lutheran High School. Wrote articles regarding athletic news at Seattle Lutheran High School.