Experience

FitFlop

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Digital Marketing Executive

  • Apr 2022 - Present

  In my current role I coordinate with the trading, merchandising and brand teams to plan and deliver engaging campaigns that hit weekly channel targets across four markets through reporting and test-and-learn initiatives. KEY PROJECTS Movable Ink Strategy Owner I ensure we constantly innovate and personalize our live in-email content to optimise metrics such as CTR, traffic and CVR leveraging countdown timers, social proofing and much more. Dynamic Content Expansion I oversaw the creation of dynamic content for men’s campaigns as well as personalizing content for customer shoe size, which drove a marked increase in CVR in particular (+38%). Retention / Re-activation I implemented several trigger campaigns to re-engage our customers, including a 6 month post-purchase and sub-category replenishment campaign. Localisation Segmentation I developed a personalised content plan for our struggling US market, as well as developed a strategy for targeting our high value customers vs promotional ones.



UNIQLO

• Japan
• Retail
• 700 & Above Employee

• Email Marketing Coordinator

  • Mar 2020 - Apr 2022

  Building on my previous role I now manage the email and app push plan/briefing process for 8 markets (UK, France, Germany, Spain, Italy, Denmark, Sweden & EU). This includes liaising with senior stakeholders and briefing the merchandising, copywriting and design teams. I’m also responsible for multiple BAU and Lifecycle projects, including but not limited to:Welcome Journey Phases 1&2Goal: scope, design and create workflows for a full welcome journey designed to obtain preference data and educate new customers about our brand.Movable Ink Strategy OwnerGoal: expand our current use of live in-email content (weather, category crop, CSV templates, countdown timers, customer reviews). Sustainability IntegrationGoal: make sustainability content a core component of e-news campaigns to increase brand awareness, and other metrics.Preference Centre Expansion Goal: expand our preference centre and use of dynamic content from just women/men/kids to technology, collaborations, UT and purchase data. App Acquisition/RetentionGoal: support the app team with e-news content generating an increase in downloads and transactions for existing users.

• Email Marketing Specialist

  • Mar 2019 - Mar 2020

  In this role I oversaw the production of email and push campaigns in 5 markets (UK, France, Germany, Spain & rest of EU). I was also assigned multiple business development projects, including: • A/B testing owner: OR, CTOR, € • Onboarding Movable Ink & Dartagnan• Image -> HTML template • Zero error QA process• Subject line optimisation • Social committee member



Azzurri Group

• United Kingdom
• Hospitality
• 1 - 100 Employee

• CRM & Digital Executive

  • Aug 2018 - Feb 2019

  In this role I managed multiple projects with a range of internal and external teams including third party agencies. I oversaw the delivery of digital campaigns, reported to key stakeholders and delivered strategies for continual improvement. Project management: ●Cross-brand project planning/rollout ●Agency liaison - Edit (email) ●Agency liaison - Propeller (website) ●Gamification ●Stakeholder presentations CRM: ●Campaign management ●Reporting - GA, Tableau, IBM ●A/B testing owner ●Preference centre Brand management: ●Digital content copywriting/briefing ●Promotional planning, Eagle Eye ●Competitor analysis ●Photoshoot consultant



Reed.co.uk

• United Kingdom
• Technology, Information and Internet
• 200 - 300 Employee

• CRM Marketing Executive

  • Mar 2017 - Jul 2018

  reed.co.uk Holborn, Mar 17-Present CRM Courses Marketing ExecutiveBuilding on my previous role, I liaised with a multitude of internal teams to execute and analyse campaigns, roll out new products and report back to key internal stakeholders. • E-commerce marketing strategy• Campaign management• Product development• Project Management• Customer journey automation• B2B & B2C communications• Sales/Product team liaison• A/B testing owner

• CRM Marketing Assistant

  • Nov 2015 - Feb 2017

  In this dynamic role I use world-leading CRM tools to create emails, execute and analyse campaigns, drive revenue and deliver excellent customer experience. This requires creativity, critical thinking and a constant awareness of brand and the recruitment sector. Software:• Exact Target/Salesforce• Basic HTML & CSS• Return Path• Google Analytics• Adobe Photoshop• Looker• Microsoft OfficeFulfilment:• Copywriting• Building emails• Design fulfilment• Audience building• Customer journeys



LGC Forensics

• Law Enforcement
• 1 - 100 Employee

• Administrator

  • Apr 2013 - Jun 2015

  I carried out administrative and casework duties for the SOC team, working in a highly pressured environment. The role demanded supreme attention to detail while ensuring high levels of customer service, in compliance with the CPS. Admin: • Customer queries • Invoicing • Expenses DNA Laboratory: • LIMS & C-LIMS software • Evidence exam L1 (of 2) • CPS/NDNAD training Quality Assurance: • Project Champion • Health & safety deputy • SOP writing • Train the Trainer' course



National Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Assistant Supervisor and Duty Manager

  • May 2012 - Oct 2012

  As Assistant Project Supervisor of the Garden of Reason contemporary art exhibition at Ham House, I worked as part of the management team to ensure maximum quality in visitor experience. Responsibilities: • Duty Manager • Volunteer Manager • Conservation • Telephone/email enquiries • Marketing • Health & safety assessment • Exhibit maintenance • Site security • Visitor welcoming • Event planning/management As Assistant Project Supervisor of the Garden of Reason contemporary art exhibition at Ham House, I worked as part of the management team to ensure maximum quality in visitor experience. Responsibilities: • Duty Manager • Volunteer Manager • Conservation • Telephone/email enquiries • Marketing • Health & safety assessment • Exhibit maintenance • Site security • Visitor welcoming • Event planning/management