Marketing, Communications and External Relations Lead

• Jan 2023 - Present

Leading on the strategic vision and day-to-day operational management of the External Relations department in the areas of Marketing and Communications, Admissions and Alumni Relations. Directing the way the School communicates and engages with its various audiences and stakeholders, leveraging the power of existing and new platforms to grow the brand.

Marketing and Communications Manager

• Sep 2021 - Jan 2023

Account Manager

• Jul 2019 - Sep 2021

Implement public relations campaigns coming up with strategies and hooks to maximise coverage and raise client profiles. Generate proactive PR opportunities and create content, draft press releases and thought leadership articles as well as organising photocalls. Manage media relations and handle reactive enquiries from journalists. Implement public relations campaigns coming up with strategies and hooks to maximise coverage and raise client profiles. Generate proactive PR opportunities and create content, draft press releases and thought leadership articles as well as organising photocalls. Manage media relations and handle reactive enquiries from journalists.

Account Manager

• Jan 2015 - Jul 2019

Work across a number of sports and consumer clients including Bauer Media, Quarriers, SPFL, Scottish Rugby, Kained Holdings, Kiltwalk and Glasgow Taxis. Implementing public relations campaigns, setting up interviews, drafting press releases, organising photocalls and assisting in crisis communications. Work across a number of sports and consumer clients including Bauer Media, Quarriers, SPFL, Scottish Rugby, Kained Holdings, Kiltwalk and Glasgow Taxis. Implementing public relations campaigns, setting up interviews, drafting press releases, organising photocalls and assisting in crisis communications.

Senior Account Executive

• Aug 2013 - Nov 2014

Financial Services Technology PR At Metia, I focused on B2B communications as my clients were primarily in the financial services technology sector. I built up relationships with journalists at both national and trade publications and secured briefings with the FT and Reuters, among others. I have an excellent knowledge of social media, especially Twitter. I ran Metia's Influence Twitter handle, sending out multiple Tweets daily around financial services and PR, helping to grow followers. I also managed clients’ Twitter handles, Tweeting out content, news stories and pushing followers back to clients’ websites. I enjoy writing and ghost wrote blogs and drafted press releases for clients on a regular basis. Show less

Publishing Executive

• Jan 2013 - Jul 2013

Secured advertising within monthly editorial cycle for the magazine, tablet edition and online Secured advertising within monthly editorial cycle for the magazine, tablet edition and online

Intern

• Sep 2012 - Dec 2012

Researched and compiled reports on the business models of cooperatives, climate change campaigns, the voluntary sector in the UK and the effects of domestic abuse on children. Researched potential new clients and created PowerPoint presentations to pitch to them. Carry out social media audits using sites such as ‘Topsy’ and ‘Followerwonk’. Plan and organise events for the firm for business outreach. Researched and compiled reports on the business models of cooperatives, climate change campaigns, the voluntary sector in the UK and the effects of domestic abuse on children. Researched potential new clients and created PowerPoint presentations to pitch to them. Carry out social media audits using sites such as ‘Topsy’ and ‘Followerwonk’. Plan and organise events for the firm for business outreach.

Summer Student

• Jul 2012 - Aug 2012

Worked in the Legal department. Maintained all ‘Principal Contracts’ held by STV. Drafted a new ‘Social Media Policy’ to be used internally in the company to advise employees on how best to utilise social media platforms, such as Twitter and Facebook. Helped draft a ‘Code of Conduct’ and set of ‘Terms and Conditions’ for web-users creating ‘user-generated content’ on the site, whilst also enabling a uniform set of ‘Terms and Conditions’ to be published with every contract STV issues. Worked in the Legal department. Maintained all ‘Principal Contracts’ held by STV. Drafted a new ‘Social Media Policy’ to be used internally in the company to advise employees on how best to utilise social media platforms, such as Twitter and Facebook. Helped draft a ‘Code of Conduct’ and set of ‘Terms and Conditions’ for web-users creating ‘user-generated content’ on the site, whilst also enabling a uniform set of ‘Terms and Conditions’ to be published with every contract STV issues.

Summer Student

• Aug 2011 - Sep 2011

Worked in departments dealing with Banking, Private Companies and Listed Companies. Tailored a ‘shelf company’ to a client’s specific requirements working to a tight deadline. Completed legal paperwork and prepared share certificates and stock transfer forms. Compiled company search reports, drafted client correspondence and proof read documents. Worked in departments dealing with Banking, Private Companies and Listed Companies. Tailored a ‘shelf company’ to a client’s specific requirements working to a tight deadline. Completed legal paperwork and prepared share certificates and stock transfer forms. Compiled company search reports, drafted client correspondence and proof read documents.

Summer Student

• Jun 2011 - Jul 2011

Worked in the Employment department. Supported a Senior Associate in meetings with clients prior to upcoming employment tribunals. Attended a tribunal and took notes on behalf of the Senior Associate. Attended a networking function with two Partners of the firm at the Citizens Theatre. Assisted Trainees in conducting research for an employment law seminar held by the firm for practicing solicitors. Worked in the Employment department. Supported a Senior Associate in meetings with clients prior to upcoming employment tribunals. Attended a tribunal and took notes on behalf of the Senior Associate. Attended a networking function with two Partners of the firm at the Citizens Theatre. Assisted Trainees in conducting research for an employment law seminar held by the firm for practicing solicitors.

Sales Assistant

• Jun 2009 - Aug 2009

Worked on the shop floor assisting customers in selection of gifts and jewellery. Worked behind the cash register and was involved in stock taking. Played an active role in merchandising and styling for the shop. Also worked here June to August 2008. Worked on the shop floor assisting customers in selection of gifts and jewellery. Worked behind the cash register and was involved in stock taking. Played an active role in merchandising and styling for the shop. Also worked here June to August 2008.

Work Experience

• Aug 2007 - Aug 2007

Shadowed several Trainees assisting where possible with their day to day activities; this gave an insight into how a commercial law firm functions. Shadowed several Trainees assisting where possible with their day to day activities; this gave an insight into how a commercial law firm functions.