Experience

Hiniker Company

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Feb 2023 - Present



QuickCable Corporation

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Sales & Marketing

  • May 2021 - Jan 2023

  ● Lead a highly skilled sales and marketing team producing continued revenue growth and proven results in top-tier customer relations ● Oversee high-profile clients, providing regular communications and services ● Introduced a transparent relationship with clients, conducted interviews to establish pain points, and devised strategic improvements that reestablished the company as a reliable partner to its client base ● Lead a project restructuring product pricing according to customer… Show more ● Lead a highly skilled sales and marketing team producing continued revenue growth and proven results in top-tier customer relations ● Oversee high-profile clients, providing regular communications and services ● Introduced a transparent relationship with clients, conducted interviews to establish pain points, and devised strategic improvements that reestablished the company as a reliable partner to its client base ● Lead a project restructuring product pricing according to customer segmentation, ensuring product pricing aligns with competition and reflects client classifications

• Marketing Manager

  • Mar 2020 - May 2021

  ● Launched an initiative to re-segment the company’s customers from the bottom up, defining the market structure and the company’s position, producing a clear company vision for future growth ● Initiated a project to reclassify product structures, allowing for a more refined analysis and clearer data for sales teams and customers ● Developed a retail-friendly brand for a customer for a cross-functional product program based on customer purchasing habits

• Pricing Analyst

  • May 2018 - Mar 2020

  ● Led a project team to develop new sales tools to analyze material and labor costs, profitability, and marketing competitiveness, giving sales teams profit visibility and clearer product mix ● Overhauled the Request for Quotation process, transitioning it from an email-based system to logged ticket-tracking system, which increased workflow process visibility and allowed for the development of KPIs ● Partnered with the purchasing team to provide cost targets and identify cost savings… Show more ● Led a project team to develop new sales tools to analyze material and labor costs, profitability, and marketing competitiveness, giving sales teams profit visibility and clearer product mix ● Overhauled the Request for Quotation process, transitioning it from an email-based system to logged ticket-tracking system, which increased workflow process visibility and allowed for the development of KPIs ● Partnered with the purchasing team to provide cost targets and identify cost savings, increasing visibility to senior leadership, market competitiveness, and cross-functional communication efficiency



Industries for the Blind & Visually Impaired

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Strategic Pricing and Analysis Manager

  • Jul 2015 - May 2018

  • Lead project team to develop new tools to analyze sales, profitability, and market competitiveness. • Daily, Weekly, Monthly and Quarterly analysis of sales data to communicate variances to senior leadership. • Partner with Business Development team to prepare and present RFI, RFQ ensuring compliance to margin and profit goals. • Core team member for annual sales and profitability forecast plan and quarterly adjustments. • Cross functional team member to establish future sales… Show more • Lead project team to develop new tools to analyze sales, profitability, and market competitiveness. • Daily, Weekly, Monthly and Quarterly analysis of sales data to communicate variances to senior leadership. • Partner with Business Development team to prepare and present RFI, RFQ ensuring compliance to margin and profit goals. • Core team member for annual sales and profitability forecast plan and quarterly adjustments. • Cross functional team member to establish future sales plans, budgets, costs and profit. • Responsible for maintaining pricing integrity while remaining competitive in the marketplace and optimizing sales and margin. • Research, compile and present competitive research for senior leadership. • Vendor management for over 15 suppliers, responsible for negotiating costs and incentives. • Core team member who participated in quarterly business review meeting with suppliers, ensuring compliance to each vendors KPI’s.

• Data Analyst

  • Apr 2014 - Jul 2015

  • Leads corporate team for redesigning company wide sales reporting. • Lead sourcing resource for customer RFI and RFQ inquiries. • Process lead for new product additions to ecommerce and POS systems, ensuring consistent data content. • Developed new customer quote process/form, certifying all government contracting requirements were met. • Liaison for brick and mortar store managers to corporate for all reporting needs, new product additions and system issues. • Recommended… Show more • Leads corporate team for redesigning company wide sales reporting. • Lead sourcing resource for customer RFI and RFQ inquiries. • Process lead for new product additions to ecommerce and POS systems, ensuring consistent data content. • Developed new customer quote process/form, certifying all government contracting requirements were met. • Liaison for brick and mortar store managers to corporate for all reporting needs, new product additions and system issues. • Recommended best practices for pricing database management, RFI/RFQ processing and new product additions.



Kohl's

• United States
• Retail
• 700 & Above Employee

• E-Commerce Assistant Buyer - Fine & Bridge Jewelry

  • Dec 2011 - Apr 2014

• E-Commerce Analyst - Juniors

  • Sep 2010 - Dec 2011



USA Baby

• Buyer/Store Manager

  • Jun 2003 - Sep 2010