Naomi Soman
Senior Content Manager - Business-to-business (B2B) at Balance- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Hebrew Limited working proficiency
Topline Score
Bio
Sara Amati
Naomi & I worked on the same team for over a year. Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative. These two characteristics make Naomi so unique and the projects she works on so successful. On a personal level, It was a great pleasure for me to work with Naomi, she is very insightful and at the same time respectful and caring for other team member opinion. I am looking forward to collaborating with her in the future.
Natalia Dinsmore
Naomi is a gem of a copywriter. She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted. She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns. She is incredibly motivated and a hard-worker, going the extra mile to get projects up to their highest standards.
Sara Amati
Naomi & I worked on the same team for over a year. Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative. These two characteristics make Naomi so unique and the projects she works on so successful. On a personal level, It was a great pleasure for me to work with Naomi, she is very insightful and at the same time respectful and caring for other team member opinion. I am looking forward to collaborating with her in the future.
Natalia Dinsmore
Naomi is a gem of a copywriter. She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted. She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns. She is incredibly motivated and a hard-worker, going the extra mile to get projects up to their highest standards.
Sara Amati
Naomi & I worked on the same team for over a year. Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative. These two characteristics make Naomi so unique and the projects she works on so successful. On a personal level, It was a great pleasure for me to work with Naomi, she is very insightful and at the same time respectful and caring for other team member opinion. I am looking forward to collaborating with her in the future.
Natalia Dinsmore
Naomi is a gem of a copywriter. She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted. She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns. She is incredibly motivated and a hard-worker, going the extra mile to get projects up to their highest standards.
Sara Amati
Naomi & I worked on the same team for over a year. Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative. These two characteristics make Naomi so unique and the projects she works on so successful. On a personal level, It was a great pleasure for me to work with Naomi, she is very insightful and at the same time respectful and caring for other team member opinion. I am looking forward to collaborating with her in the future.
Natalia Dinsmore
Naomi is a gem of a copywriter. She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted. She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns. She is incredibly motivated and a hard-worker, going the extra mile to get projects up to their highest standards.
Credentials
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Hubspot Inbound Certification
-Jan, 2018- Nov, 2024
Experience
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Balance
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Content Manager - Business-to-business (B2B)
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Mar 2022 - Present
-Launched and managed the media buying channel. This involved developing a digital strategy, identifying publishers, negotiating deals, writing copy, and measuring performance. -Brought in 500+ total leads and 40+ key decision makers from enterprises with a yearly revenue of $1B+, including Pepsi, Target, Best Buy, FedEx, Intel, AT&T, Raytheon Technologies, Red Bull, Koch Industries, Upwork, Brother, Mattel, Fujifilm, Best Western, Life Fitness, CDW, and more. More than half of the leads from these multinational conglomerates were director-level and above. -Conducted extensive market research to develop messaging and positioning that resonated with the target audience and communicated the unique value of the products. -Crafted emails for third-party publishers that generated up to 50% more clicks than the average -Developed and executed the content strategy for all AdWords campaigns, boosting the conversion rate by up to 400% on strategic campaigns and 90% on average across all campaigns (created 10+ landing pages from scratch) -Designed and managed a workflow to continually optimize all landing pages through A/B tests -Led cross-functional efforts for go-to-market ABM strategy, including planning, prioritization, development, launch, and ongoing enhancements that balance responsiveness to customer needs with strategic market impact -Built complex email nurturing campaigns with automation from end to end -Responsible for writing the article that consistently brought in the most clicks from organic search results, receiving more clicks than all other blogs posts written over the course of the year combined Show less
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monday.com
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Israel
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Software Development
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700 & Above Employee
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Copywriter for Entire Acquisition Team - Business-to-business (B2B)
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Mar 2021 - Mar 2022
-Led a team in developing product marketing efforts for the self-service business-to-business (B2B) funnel by analyzing dozens of sales calls, demos, interviews, user tests, and reviews to develop customer personas, understand the main pain points, and refine overall messaging-Launched a partnership between the digital marketing and sales teams to improve marketing assets and develop sales enablement materials that help them sell our products more effectively-Managed all content for social media marketing, including Facebook, Reddit, Twitter, DV360, Adwords, affiliates, and media buying Show less
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Copywriter for Media Buying
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Dec 2020 - Mar 2022
-Designed an a/b test workflow for landing pages from ideation all the way through data analysis-Opened 88 a/b tests that resulted in up to 152% uplift (12K+/year) in qualified leads with 40% success-Established best practices for validating ad copy with a variety of marketing tools
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Natural Intelligence
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Israel
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Software Development
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400 - 500 Employee
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User Experience Consultant
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Dec 2019 - Dec 2020
-Audited landing pages for international corporations-Created UX copy for product optimization initiatives-Launched pop-ups with over 20% CTR (90% increase)
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Content Manager
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Jul 2019 - Dec 2020
-Planned, set up, and analyzed over 150 a/b split tests-Generated over $2 million in yearly impact-Maintained an overall test success rate of above 40%-Trained new staff members to use company software-Engaged in content development & copy editing alongside the editorial team
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Self Employed
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United States
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Advertising Services
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700 & Above Employee
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Web Content Writer - SEO Copywriting, proofreading, & copy editing
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Apr 2017 - Jul 2019
-Wrote a sales page that doubled the conversion rate on the page -Received 40+ 5-star customer reviews (Out of 5) for online advertising jobs -Generated an email open-rate nearly 3x industry average -Served as the head editor planning & executing an SEO-optimized marketing communication strategy for an affiliate website on Wordpress -Maintained a 100% customer success rate for online marketing jobs -Provided web content writing and creative writing to dozens of Israeli & international clients Show less
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Education
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2012 - 2016
Brandeis University
Bachelor's Degree, English Language and Literature/Letters -
2014 - 2015
University of Oxford
English Language and Literature/Letters
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