Experience

Konica Minolta Business Technologies Inc.

• Retail Office Equipment
• 100 - 200 Employee

• Product Marketing

  • Apr 2002 - Present

  1. Planning New Products and Launch Management- Creation and execution of new product launches. Perform competitive analysis of product, market research and customer surveys.- Provide consistent feed back to development division and product management division to improve current product and ensuringnew products meet the demands of customers.◆Actual Results : Successfully executed over 30 product launches. Total sales volume of 23 billion yen.>OEM BusinessPlanned products for niche markets (medical, accounting and label printing) and negotiated product specifications with the development division and distributors. ◆Actual Results : Medical Market : Total sales volume of 608 million yen over 5 years.Account Market : Total sales volume of 230 million yen over 2 years.Label Market : Total sales volume of 202 million yen over 4 years.2. Sales Support- Support sales force by providing printer and technical knowledge.- Create product guide and educate sales force for all new printer releases.- Analyze competitor's products to strengthen Konica Minolta's localization regarding the functionality and sales points for all products.- Producing and planning the product catalogs.>AR Technology- Proposed and implemented sales tool using AR technology for the first time in the printer trade promoting advancement of brand awareness.- Created a special Web page for AR on Konica Minolta’s website. Utilizing SNS, uploaded AR movies onto YouTube then announced it by LinkedIn. Achieved over 250 views in the first month.3. Others>Managed the Successful order for a large project- Resolved problems the best way, leading to a successful bid on the project. Also, proposed a plan for the advancement of efficiency of after-sales business.- Drewing on programming experience developed software that led to the project’s success.◆Actual Results : Sold 900 units which is the largest MIF number in Japan.

• Product Engineering

  • Apr 1998 - Mar 2003

  1. Product Customization to Japanese Specification- Tested printers and scanners made in the United States in the Japanese environment. Localized printer utilities from English to Japanese.◆Actual Results : Supervised over 20 product launches as manager. Total sales volume of 10 billion yen.> Supervised test engineers prior to product release. Created testing schedule and checklist.- Supervised printer testing in both the United States and Japan.- Negotiated directly with product managers in the United States for product priorities and worked with section managers and engineers.2. OEM Business- Was responsible for management dealing with large domestic and foreign companies.- Supervised direct negotiations with large companies to meet their technical requirements in cooperation with engineers in the United States.- Using English handled international customer relations with Samsung Electronics in Korea.◆Actual Results : Samsung Electronics: Initial order totalling 475 million yen.Fuji Xerox: Total sales volume of 546 million yen over 3 years.3. Customer Support Department- Helped the Customer Support Department in testing methods and dealt with difficult technical problems from customers.- Reported problems with printers to the main branch office in the United States.- Conducted telephone conference calls once a week, to negotiate and report problems to product managers in the United States.