Conversion Rate Optimization- Associate

• Jul 2022 - Present

● Using qualitative (heatmaps, sessions recordings, surveys, etc.) and quantitative (Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.● Establishment of a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. ● To understand and implement ways to monitor conversion funnel congestions, design, and usability factors of highly converting web pages.● To understand the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.● Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms, and calls-to-actions) and using an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas, and hypotheses, while implementing winning results.● Supporting the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).● Coordinating with developers, analysts, and researchers to drive projects forward.

Content Marketing Intern

• Jul 2022 - Jul 2022

Digital Marketing Intern

• Feb 2022 - Mar 2022

● Working with the Social Media Manager to create and implement campaigns● Developing content calendars on a weekly and monthly basis for company brands● Monitoring analytics with social media team to identify viable ideas● Create engaging blogs and social media content ● Working with the Social Media Manager to create and implement campaigns● Developing content calendars on a weekly and monthly basis for company brands● Monitoring analytics with social media team to identify viable ideas● Create engaging blogs and social media content

Team Leader- Marketing & Sales Support

• Feb 2020 - Aug 2021

● Retention of existing accounts and retention of new accounts via sales process.● Responsible for organizing marketing plans so as to attain sales targets by the organization.● Encouraging personnel to enhance personal and team targets.● Work closely with the management to train the team and help them enhance their sales objective.● Assist team managers to intensify sales via training on sales methods.● Coach team members to grow in sales and leadership skills.● Writing and designing of the company’s weekly newsletter.

Team Leader, Marketing- OBT MICE & Trade Fairs

• Jun 2019 - Oct 2019

● Managing all aspects of marketing research projects including identifying objectives, designing methodology, creating questionnaires, implementing, and analysing research and reporting results.● Collaborating with cross-functional marketing and product management teams to establish and refine business cases that support the offering definition, revenue forecast, business case, and go-to-market value case.● Translating data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations.● Uploading summaries of critical information identified to company database, and ensures the data is readily available to all parties within the company.● Analysing existing data and incorporating into marketing strategy.

Product Executive

• Oct 2018 - Jun 2019

● Assist the Product Team in undertaking activities for developing/refining pharmaceutical products.● Assist the Team to finalize product launch/annual implementation plans in coordination with other departments.● Maintain periodic product performance analysis.● Conduct monitoring and evaluation activities when required.● Undertake Primary and Secondary research to aid and assist departmental projects.● Obtain market feedback through field visits ● Assist the Product Team in undertaking activities for developing/refining pharmaceutical products.● Assist the Team to finalize product launch/annual implementation plans in coordination with other departments.● Maintain periodic product performance analysis.● Conduct monitoring and evaluation activities when required.● Undertake Primary and Secondary research to aid and assist departmental projects.● Obtain market feedback through field visits