Experience

Daily Front Row, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing & Sales

  • Jan 2019 - Present

  Sales and Marketing • Create strategy for sales and marketing proposals, to pitch full service campaigns (i.e. events, print, digital and social media) to existing and prospective clients, leading to increase in annual revenue • Bring concept to fruition through; identifying steps and microsteps; aligning internal and external partners on roles and responsibilities • Partnered with multiple brands, from apparel, jewelry, beauty and real estate ; on creative strategy to post campaign recap and performance analysis • Lead production and coordination of photo shoots for magazine covers and editorial/advertorial spreads • Meet client expectation developing marketing campaign calendars in allotted timelines and within budget Event Management and Production • Working closely with the client to understand their event requirements; bringing concept to event completion • Developed relationships with talent/influencers; while managing and casting guest lists • Manage media coverage promoting the clients brand on the Daily’s social media, print and ecommerce platform Budgeting and Finance Operations • Manage finances (incoming/outgoing payments, invoices, contracts) between the client and Daily Front Row • Partner with 3rd party vendors to purchase services and goods for events within the clients’ budget • Report directly to CEO/EIC and liaison with clients and their teams/departments Show less



Seams Lovely Apparel Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Account Executive

  • Nov 2015 - Nov 2018

  - Develop and deliver sales strategy for profitable growth and increase revenue along with expanding the customer database of the brand.- Execute marketing strategies to increase the brand presence.- Content creation for; monthly newsletter,promotion material for upcoming trade shows, website content, blog & email marketing. - Organise quarterly shoots of the collection. Conceptualise and manage shoots from start to finish for look books and line sheets. - Client servicing for existing database of customers; track buying behaviour, assist clients in any collection related queries and provide information. Manage customer associations.- Develop and manage the product knowledge files, update information of the pieces which are added to the current collection. - Communicate collection details and information i.e images,product knowledge,styling sheets,media content etc to buyers.- Organise pop up events, collaborations with other brands/influencers. Develop promotional strategies/campaigns for brand building and positioning towards the appropriate target market.- Manage relationships with the design team and manufacturer. Hire and train interns & sales coordinators Show less

• Sales & Marketing Assistant

  • Nov 2015 - Aug 2016



Zee Entertainment Enterprises Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Television Host (Freelance)

  • Sep 2017 - Feb 2018

  - Successfully anchored and completed a 13 episode travel series called Hello Bollywood, with production done by Indian Story Tellers for Zee International Network. Series to be released in seven territories worldwide, currently on air on Zee Americas, Zing(U.K), Zee UAE & Zee Network Asia Pacific. - Covered 18 cities and over a 100 locations across India. In addition to the main episode, shot a mini digital series for each city for social media platforms. - Successfully anchored and completed a 13 episode travel series called Hello Bollywood, with production done by Indian Story Tellers for Zee International Network. Series to be released in seven territories worldwide, currently on air on Zee Americas, Zing(U.K), Zee UAE & Zee Network Asia Pacific. - Covered 18 cities and over a 100 locations across India. In addition to the main episode, shot a mini digital series for each city for social media platforms.



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Fashion Stylist

  • Sep 2015 - Jun 2016

  - Keeping track of current collection, new trends by the brand each season. - Build relationships and assist in giving the smooth store experience to exclusive list of clients. - Set styling appointments with client lists and meet store/individual sales targets. - Assist in organising store events during NYFW and other promotional events during the holidays. - Support visual merchandise team to display collection and floor sets, keeping the level of excellence expected by the brand. - Keeping track of current collection, new trends by the brand each season. - Build relationships and assist in giving the smooth store experience to exclusive list of clients. - Set styling appointments with client lists and meet store/individual sales targets. - Assist in organising store events during NYFW and other promotional events during the holidays. - Support visual merchandise team to display collection and floor sets, keeping the level of excellence expected by the brand.



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Showroom Assistant (Freelance)

  • Sep 2015 - Sep 2015

  - Assisted the sales and marketing team during pre market week preparation. - Maintain visual standards of the showroom and organised the collection. - Assisted the sales team during presentation of collection to buyers. - Assisted the sales and marketing team during pre market week preparation. - Maintain visual standards of the showroom and organised the collection. - Assisted the sales team during presentation of collection to buyers.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Sales and Marketing

  • May 2015 - Aug 2015

  - Showroom and sales assistance during market week. - Assist sales reps and the account service team with Y3 and Stella McCartney accounts. - Manage merchandise in showrooms,sample coordination, prepare showroom for sales calls. - Assisted in styling models for buyer meetings/ photoshoots. - Assisted the sales representatives and the account services team with placing orders for customer accounts. - Showroom and sales assistance during market week. - Assist sales reps and the account service team with Y3 and Stella McCartney accounts. - Manage merchandise in showrooms,sample coordination, prepare showroom for sales calls. - Assisted in styling models for buyer meetings/ photoshoots. - Assisted the sales representatives and the account services team with placing orders for customer accounts.



Bally

• Switzerland
• Retail Apparel and Fashion
• 700 & Above Employee

• PR Intern

  • Oct 2014 - Dec 2014

  - Assisted PR Director and Coordinator with brand promotion. - Selected merchandise for editoral shoots from the fashion closet and store for magazines. Tracked samples. - Assist in seasonal press previews set up and edit of showroom, coordinating with clients and outreach to influential attendee's - Assisted in organizing special events to launch seasonal lines. Assisted in selecting merchandise for VIP gifting to celebrities. - Assisted PR Director and Coordinator with brand promotion. - Selected merchandise for editoral shoots from the fashion closet and store for magazines. Tracked samples. - Assist in seasonal press previews set up and edit of showroom, coordinating with clients and outreach to influential attendee's - Assisted in organizing special events to launch seasonal lines. Assisted in selecting merchandise for VIP gifting to celebrities.



Zee Entertainment Enterprises Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Anchor

  • 2012 - 2014

  •Lead anchor/host for show “Bollywood Two to Tango”, “Bollywood A – Z” and “Bollywood Cut”. This show has been in production successfully since 2012 and is show-cased exclusively on the ZEE TV Network within the United States and United Kingdom. •Represented a team of twenty-five members as the face of the show. Lead Presenter and Script-Writer, Food Network(2011 – 2013) •Completed 26 episodes for the show “World of Food”. •4 episodes for a food and travel mini-series on Mumbai’s street food culture for an acclaimed celebrity-chef show. Show less



Zoom Entertainment Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Anchor

  • 2009 - 2011

  •Hosted daily prime time fashion and entertainment shows such as: “Page 3”, and “Planet Bollywood”. •Hosted The Miss India 2010 reality series and the reality series for the Cotton Design Council India presents “Lets Design”. •Selected to worked on special projects globally including: styling, content development, back-stage production,public relations. •Hosted daily prime time fashion and entertainment shows such as: “Page 3”, and “Planet Bollywood”. •Hosted The Miss India 2010 reality series and the reality series for the Cotton Design Council India presents “Lets Design”. •Selected to worked on special projects globally including: styling, content development, back-stage production,public relations.