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5.0

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Arundhati Singh

For Nandini, 'passion' is just a synonym for 'work'. I am just one of the few lucky ones who has got to work with this energy bomb very closely. A good professional, great team player, Nandini has all the qualities of a team leader. Her approach towards her work reflects not only in her performance but also brings out the best out of her team. Wish you all the success going ahead.

Arpit Gandhi

She is very much hardworking, best part about her within the timeframe of 2 years i have worked with her, is she does not believe in shortcuts instead she will do proper research and then get the task done correctly. She is always ready to learn new things and explore ,never shy of gaining more knowledge and also helpful to other in the team in sharing the knowledge. All the best Nandini, if we got opportunity would surely like to work again with hardworking teammate like u

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Experience

    • India
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Recruitment Specialist
      • Jul 2020 - Present
    • India
    • Financial Services
    • 700 & Above Employee
    • Sr.Manager - Marketing
      • Aug 2017 - Mar 2019

      All Paid Marketing Campaigns for Mutual Fund product like Search, Display, Affiliate & Facebook Lead Gen campaigns Setting up automated workflow email, SMS & App Communications at group level App & web notification for guest users as well as clients. Customer Communication strategy with intent of educating, engaging and cross & up selling through automated workflow email, SMS & app notifications All Paid Marketing Campaigns for Mutual Fund product like Search, Display, Affiliate & Facebook Lead Gen campaigns Setting up automated workflow email, SMS & App Communications at group level App & web notification for guest users as well as clients. Customer Communication strategy with intent of educating, engaging and cross & up selling through automated workflow email, SMS & app notifications

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Manager - Digital campaigns & Renewal Retention
      • Jan 2016 - Jul 2017

      Google Search: • Google AdWords account management. • Implementing and Optimizing campaigns basis KW optimization, competitor behavior and targeting. • Planning and implementing new digital marketing strategies on Mobile & desktop. • Acquiring and nurturing prospects & customers throughout the entire online buying cycle through remarketing, dynamic search ads etc. Renewal Campaign Management: • Strategizing and monitoring 360 degree plan for renewal retention ranging from email communication to Facebook remarketing and call- centre efficiencies • Data sanity, Call pitch optimization, advisor efficiency optimization. • Process streamlining and bringing operational efficiency through tech. developments, product and operational efficiency. • Re-acquisition of lost customer & non – contactable customer. Email Marketing & Database Growth: • Creating, implementing and managing effective email marketing campaigns. o Conceptualizing and formulating campaigns. o Working closely with teams for creatives and creating responsive mailer. o A/B Testing and implementation of automated mailers. o Monitoring and optimizing spam score and unsubscribes. • Proficiency in Netcore, MailChimp & NCR. • Acquiring and nurturing prospects & customers through nurture campaigns, cross- sell and upsell. • Monitoring industry's best practices and changes in order to deliver optimal results on digital platform. Show less

    • India
    • Insurance
    • 700 & Above Employee
    • Online Campaign Manager
      • Jun 2013 - Dec 2015

      - Media planning and buying - Email Marketing, Lead Growth & Lead Nurturing - Display promotions: Planning and implementing new Internet marketing strategies on Mobile, Aps & desktop - Well versed in Google AdWords - Website Promotion & Management: Planning website promotions and layouts for effective customer Engagement and Retention - Coordinating with cross-functional team to develop integrated, multi-channel marketing campaign to retain customers and increase online engagement and sales. - Affiliate Marketing Show less

    • Travel Arrangements
    • 100 - 200 Employee
    • Senior Executive - Marketing
      • Apr 2010 - May 2013

      - Online marketing of International non air products – Emailers, newsletters, Promotions on Website, SMS Campaigns, Corporate Communications etc. - Display promotions, lead generation & nurturing - Competitive Analysis of existing competitors for non air International products - Market Research & Analysis: a) Analyzing the consumer behavior, travelling trends and preferences to decide the product mix and also the set up for International markets. b) Analyzing trends and strategizing online and offline initiatives. Show less

Education

  • Institute for Technology & Management, Navi Mumbai
    Master of Business Administration (M.B.A.), Marketing
    2008 - 2010

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