Experience

Akrivia Automation

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Head - Marketing & Communications

  • Aug 2022 - Oct 2023

  Hyderabad, Telangana, India Product: Akrivia HCM - Set up a 19-member content, design, events, and Digital Marketing team for Akrivia HCM, including hiring and training - Streamlined the social media (internal) and the PR process (external) - Established Akrivia HCM as a Gen-Z SaaS HR tech brand - Crafting comprehensive marketing strategy aligned to revenue targets; working with different teams (Demand, Product, Content, Field, Inside Sales) for execution and target achievement - Strategized and co-led… Show more Product: Akrivia HCM - Set up a 19-member content, design, events, and Digital Marketing team for Akrivia HCM, including hiring and training - Streamlined the social media (internal) and the PR process (external) - Established Akrivia HCM as a Gen-Z SaaS HR tech brand - Crafting comprehensive marketing strategy aligned to revenue targets; working with different teams (Demand, Product, Content, Field, Inside Sales) for execution and target achievement - Strategized and co-led the GTM in GCC, SEA, and North American markets - Led 100+ in-person events across India, Southeast Asia, North America, and the Middle East - Led global PR, streamlined operations, and set up a team for DM and Field (Event) Marketing - Spearheaded new initiatives: Art of HR campaign, Comprehensive eBooks - Successfully developed and implemented the launch strategy and event for Akrivia HCM in the Indonesia, Malaysia, and Philippines markets. - Conceptualized and executed the biggest Akrivia HCM event - 'People Catalyst HR Conclave - Humanizing Healthcare' - Formulated and executed marketing strategies aligned with business goals - Created a consistent and sustained brand voice across LinkedIn, YouTube, Instagram, Community, and internal comms Platforms Optimised: LinkedIn, YouTube, Company Website, Print and Digital Media publications, and External vendor microsites like People Matters. Deliverables: Branding documents, LinkedIn Posts, LinkedIn ads, Country & region specific Google Search ads, Sitelink texts, YouTube videos, Branding scripts, Stall set up, backdrops, Physical brochures, Blogs, Whitepapers, eBooks, and Case Studies Show less



Bread Financial

• United States
• Financial Services
• 700 & Above Employee

• Senior Creative Copywriter - The Brand & Creative Agency

  • Oct 2019 - Aug 2022

  Bengaluru Area, India Alliance Data Card Services rebranded in March 2022 to become Bread Financial Team: Brand & Creative Agency - Concepting fresh campaign ideas and copy creation for digital and print collaterals for our card members on behalf of our partner brands - Craft marketing communications tactics and savvy direct-to-consumer marketing material that is both attention-grabbing and action-oriented while maintaining the integrity of the brand’s voice and tone. - Actively owns internal… Show more Alliance Data Card Services rebranded in March 2022 to become Bread Financial Team: Brand & Creative Agency - Concepting fresh campaign ideas and copy creation for digital and print collaterals for our card members on behalf of our partner brands - Craft marketing communications tactics and savvy direct-to-consumer marketing material that is both attention-grabbing and action-oriented while maintaining the integrity of the brand’s voice and tone. - Actively owns internal branding in partnership with the Associate Engagement committee and Living Well - Owns copy for Internal and Corporate Communication - Site-level Wellness advocate--LivingWell Link Brands that I currently work on: NFL, Caesars Entertainment, Ulta Beauty, BJ's Wholesale Club, BJ's Travel, Bed Bath & Beyond, Wyndham Hotel Group, Sony, DSW, Ann Inc. (Ann Taylor, Lou & Grey, Loft, Ann Taylor Factory, & Loft Outlet), Sephora, Boscov’s, Worldwide Vacation & Travel, Sportsman’s Guide, PlayStation, Lexus, Cost Plus World Market, IKEA, Forever 21, Toyota, Legendary Pine, Good Sam, Sportsman’s Warehouse, Academy Sports + Outdoors, Williams Sonoma, Harmon Face Values, Points Power, Burlington, Christmas Tree Shops, Interval International, Westgate Resorts, Coldwater Creek, buybuy Baby, Orbitz, Lands’ End, Alliance Data Card Services, Penn National Gaming Inc. Recipient of Quarterly Award for Q1 2020 Recipient of Quarterly Award for Q4 2020 Recipient of Semi-Annual Team Award Q3 & Q4 2020 Recipient of Quarterly Award for Q1 2021 Recipient of Quarterly Award for Q3 2021 Show less


Freelance (Self employed)
• Human Resources Services
• 100 - 200 Employee
• Creative Consultant

  • Feb 2019 - Dec 2021


JCPenney

• United States
• Retail
• 700 & Above Employee

• Creative Copywriter / Marketing - Creative Advertisement and Production

  • Jan 2018 - Oct 2019

  Bengaluru, Karnataka, India Team: Marketing - Creative Advertisement and Production - Copy production of Affiliate, Campaign, and Streaming ads to support the JCPenney brand and marketing initiatives - Working closely with Plano partners to execute solutions that connect with our customer - Collaborate with the Design team, Creative Manager, and Project Manager while maintaining the JCPenney copy standards - Copy creation of Facebook canvas tiles and FLIPP tiles - Copy Creation for Internal… Show more Team: Marketing - Creative Advertisement and Production - Copy production of Affiliate, Campaign, and Streaming ads to support the JCPenney brand and marketing initiatives - Working closely with Plano partners to execute solutions that connect with our customer - Collaborate with the Design team, Creative Manager, and Project Manager while maintaining the JCPenney copy standards - Copy creation of Facebook canvas tiles and FLIPP tiles - Copy Creation for Internal Communication initiatives: The Penney Post, JCPenney Dairies - Supporting the proofing team in the quality management of ads before the publish - Core member of the Preprint production team in Bangalore Brands worked on: Private Brands: JCPenney, Arizona, Ambrielle, Liz Claiborne, Stafford, St. John’s Bay, J. Ferrar, Okie Dokie, and Worthington Exclusive Brands: Disney Collection, Michael Strahan, and Sephora National Brands: Adidas, Carters, Champion, Keds, Levi’s, Nike, Puma, and Vans Recipient of Quarterly Award for Q4 2018 - Award Category: Competency (ROI) Award - Award Name: Intensity - Award Criteria: Drives Change Show less



Reliance Retail

• Retail
• 700 & Above Employee

• Assistant Manager - Content

  • Jan 2016 - Jan 2018

  Bengaluru Area, India AJIO - www.ajio.com - Content SPOC - Handled a team of 12 writers - Served as a SPOC for Vendor Information Management - Distribution of work and tallying team targets on a daily basis - Responsible for ensuring the team hit the daily target. Also responsible for maintaining weekly productivity numbers, assigning re-work, re-allocation, checking for spill-overs, and publishing a daily numbers dashboard. - Responsible for training new writers on the process of content… Show more AJIO - www.ajio.com - Content SPOC - Handled a team of 12 writers - Served as a SPOC for Vendor Information Management - Distribution of work and tallying team targets on a daily basis - Responsible for ensuring the team hit the daily target. Also responsible for maintaining weekly productivity numbers, assigning re-work, re-allocation, checking for spill-overs, and publishing a daily numbers dashboard. - Responsible for training new writers on the process of content enrichment - Responsible for the procurement of the product data from the vendors - Point of contact between the Buying & Merchandising team and the Content team - Responsible for churning out the content for the site and meeting the deadlines - Ensuring the quality of the content of the site on a regular basis - Responsible for the creation of Shop the Look segments and sizing on the site. - Preparing the training documents and glossary for the new segments (Menswear and Kidswear) - Responsible for churning out marketing content for the site - The work profile includes working with international brands, namely Kira Plastinina (Russia), MDS (Singapore), Holster (Australia), Cross Jeans (Turkey), TALLY WEiJL (Switzerland) and Marks & Spencer (England) - Contributing towards catalog creation of Reliance Trends online - Member of the core cultural committee Show less



Myntra

• India
• Technology, Information and Internet
• 700 & Above Employee

• Content Editor

  • Nov 2014 - Sep 2015

  Bengaluru Area, India - Responsible for cataloging styles - Responsible for checking content, grammar, spellings, and editing, and organizing for uniformity and consistency - Extracting information from database and implement the same in the range of products - Coordinating with content writers on various issues - Auditing the content, imagery, and videos before they go live - Accessing the Internet to gather other required data about products - Handling the task of changing, modifying or… Show more - Responsible for cataloging styles - Responsible for checking content, grammar, spellings, and editing, and organizing for uniformity and consistency - Extracting information from database and implement the same in the range of products - Coordinating with content writers on various issues - Auditing the content, imagery, and videos before they go live - Accessing the Internet to gather other required data about products - Handling the task of changing, modifying or condensing the content to enhance the quality - Responsible for achieving the assigned target - Formatting, editing and proofreading product content for grammatical accuracy before it goes live on the site - Monitoring and marking content writers for grammatical and formatting errors. - Localizing language for UK English - Making sure product attributes in the content match the actual product - Making sure all necessary images, tags and size charts have been uploaded for the right product Show less



EY

• Entertainment Providers
• 1 - 100 Employee

• Tax Analyst

  • Apr 2014 - Nov 2014

  Bengaluru, Karnataka, India - Develop collaborative relationships with our clients and colleagues by analyzing information to ensure accurate, quality US and Germany individual tax returns for assignees. - Research tax theory and positions, and apply them to specific client needs. - Develop client service, engagement, and financial management skills. - Exercise a high degree of independent judgment and discretion in providing tax services. - Responsible for developing and delivering quality and timely services… Show more - Develop collaborative relationships with our clients and colleagues by analyzing information to ensure accurate, quality US and Germany individual tax returns for assignees. - Research tax theory and positions, and apply them to specific client needs. - Develop client service, engagement, and financial management skills. - Exercise a high degree of independent judgment and discretion in providing tax services. - Responsible for developing and delivering quality and timely services and work products. Show less



The Tata Power Company Ltd., Strategic Engineering Division

• Management Trainee

  • Dec 2013 - Mar 2014

  Bengaluru, Karnataka, India - Gained an insight into all the HR processes at the organization. - Screening candidates from the job portals like Naukri.com and scheduling interviews for them. - Conducting first round of telephonic interviews. - Conducting “Training Process survey” at the organization. Conducting “Internal communication survey” at the organization. - Working with the Department heads in making the skill matrix for the employees. - Preparing the training calendar. - Preparing the… Show more - Gained an insight into all the HR processes at the organization. - Screening candidates from the job portals like Naukri.com and scheduling interviews for them. - Conducting first round of telephonic interviews. - Conducting “Training Process survey” at the organization. Conducting “Internal communication survey” at the organization. - Working with the Department heads in making the skill matrix for the employees. - Preparing the training calendar. - Preparing the training log for the internal trainers. - Suggesting introduction of “laughter clubs” and training programs like “yoga and meditation”. Project title: “Understanding Training Process at TATA Power SED and suggesting improvements in the process” Show less



Larsen & Toubro

• India
• Construction
• 700 & Above Employee

• HR Trainee

  • Apr 2013 - Jun 2013

  Bangalore Key Responsibilities: Employment Health and Safety: - Checking the cleanliness of food served - Safety equipment’s used by employees and maintaining records. Initial Stage of Recruitment: - Sourcing profiles, initial screening, conducting interviews, preparation of offer letters. On-Boarding and Induction Orientation: - Conducting structured induction program for the new joiners. - Documentation for the new joiners. - Understanding the work dynamics… Show more Key Responsibilities: Employment Health and Safety: - Checking the cleanliness of food served - Safety equipment’s used by employees and maintaining records. Initial Stage of Recruitment: - Sourcing profiles, initial screening, conducting interviews, preparation of offer letters. On-Boarding and Induction Orientation: - Conducting structured induction program for the new joiners. - Documentation for the new joiners. - Understanding the work dynamics of the Production sector. - Gained an in-depth understanding into the dynamics of the canteen maintenance system - Factory floor visits have helped in understanding the actual production of the organization and their work dynamics - Clear understanding on the Settlement benefits of the organization Show less



Pantaloon Retail India Ltd

• HR Trainee

  • Oct 2012 - Nov 2012

  - Checking Employee personal dossiers - Learning the “SPARSH” software - Preparing Full and Final settlement - Preparing Appointment letters, offer letters and annexure - Preparing Employee engagement activities - Checking HR Hygiene - Coordinating for employee Bank detail requirements - Coordinating for Membership cards - Poaching



HDFC Life

• India
• Insurance
• 700 & Above Employee

• HR Trainee

  • May 2012 - Jun 2012

  Bangalore Project title: Organizational Study and the Recruitment Process of Channel Development



Dainik Jagran - (DNA - Daily News and Analysis)

• Intern

  • Apr 2011 - Jun 2011

  Bangalore Interned in DNA (Daily News and Analysis) twice in the years 2010 and 2011. As a part of my internship - Worked under the Civic, City, Crime, Rain and Life and Living Beats. - Conducted Ward Yatras (ward analysis) of 12 wards (Electoral constituency) in Bangalore. - Interviewed Mr. S.K.Natraj (former Mayor of Bangalore) - Interviewed Mr. Ramchandre Gowda (former Medical education Minister) - Interviewed Mr. AKM Nayak (Chief Information Commissioner) - Covered Bangalore… Show more Interned in DNA (Daily News and Analysis) twice in the years 2010 and 2011. As a part of my internship - Worked under the Civic, City, Crime, Rain and Life and Living Beats. - Conducted Ward Yatras (ward analysis) of 12 wards (Electoral constituency) in Bangalore. - Interviewed Mr. S.K.Natraj (former Mayor of Bangalore) - Interviewed Mr. Ramchandre Gowda (former Medical education Minister) - Interviewed Mr. AKM Nayak (Chief Information Commissioner) - Covered Bangalore Karaga 2011 and worked for an article for the UnderBelly (Sunday section) some of the stories covered could be checked on the links below http://dnasyndication.com/showarticle.aspx?nid=DNBAN24792 http://www.dnaindia.com/bangalore/report-14-year-old-boy-ends-life-in-bangalore-after-failing-in-exam-1532434 http://www.dnaindia.com/bangalore/report-karaga-enthrals-bangalore-devotees-1533547 http://www.dnaindia.com/entertainment/report-remembering-the-life-and-times-of-rajkumar-1531335 http://www.dnaindia.com/bangalore/report-buildings-in-bangalore-are-not-following-fire-safety-norms-1532757 http://www.dnaindia.com/india/special-security-measures-at-vani-vilas-still-not-capable-of-stopping-baby-lifters-1531735 http://www.dnaindia.com/bangalore/report-security-at-bangalore-railway-stations-remains-derailed-1530269 http://www.dnaindia.com/bangalore/report-vinivinc-shastri-s-cars-auctioned-for-rs15-crore-1529937 http://www.dnaindia.com/bangalore/report-bangaloreans-set-for-a-night-out-today-1533162 http://www.dnaindia.com/bangalore/report-bus-runs-over-2-at-devanahalli-1532089 http://www.dnaindia.com/bangalore/report-kids-queue-up-for-a-summer-camp-1530606 http://www.dnaindia.com/bangalore/report-born-to-be-a-force-to-reckon-with-1375664 http://www.dnaindia.com/bangalore/report-kempegowda-ward-comes-on-top-at-no-1-1381686 http://www.dnaindia.com/bangalore/interview-theres-no-escaping-giving-info-but-it-should-be-done-within-time-limit-1539615 Show less