Experience

hims & hers

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Sr. CRM Manager

  • Jan 2023 - Present

  New York, New York, United States



Nancy Chen Consulting

• Freelance Marketing Consultant

  • May 2018 - Present

  Helping startups and fitness studios refine and build their marketing strategy. Focused on email marketing, social media marketing, project and agency management, influencer marketing, content marketing, and growth + retention strategy. Companies worked/working with: - CPG (FOOD/DRINK/SUPPLEMENTS): ELAVI, SmoothieBox, Zero Acre Farms, WeNatal, House of Wise, wildwonder, Drink Simple, Supergut (formerly Muniq Life) - BEAUTY: Erin's Faces, Pink Moon, Jill Razor - FITNESS:… Show more Helping startups and fitness studios refine and build their marketing strategy. Focused on email marketing, social media marketing, project and agency management, influencer marketing, content marketing, and growth + retention strategy. Companies worked/working with: - CPG (FOOD/DRINK/SUPPLEMENTS): ELAVI, SmoothieBox, Zero Acre Farms, WeNatal, House of Wise, wildwonder, Drink Simple, Supergut (formerly Muniq Life) - BEAUTY: Erin's Faces, Pink Moon, Jill Razor - FITNESS: BURNIN' by Ray, Meal Prep on Fleek, Trained by Phil, TITLE Boxing Club - APP/TECH: ivee, BioCoach - FASHION: Janji Show less



Rumble Boxing

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Boxing & Training Instructor

  • Jun 2021 - Present

  New York, United States



Hue

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Member

  • Mar 2022 - Present

  Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.



ELAVI

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing

  • Jul 2022 - Dec 2022



Athletic Greens

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Retention Marketing Manager

  • Nov 2021 - Apr 2022

  Managed cross-functional lifecycle and retention efforts, including building our email program from the ground up, optimizing the customer journey, and supporting the company through an amazing rebrand.

• Email & Lifecycle Marketing Manager

  • Apr 2021 - Nov 2021

  New York, United States



Faherty Brand

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Email & Retention Marketing Manager

  • Oct 2020 - Apr 2021

  New York, New York, United States Planned, strategized, and executed on the email and SMS campaign calendar by quarter, as well as direct mail and retention initiatives.



Perfect Keto

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Email Marketing Manager

  • Dec 2018 - Oct 2020

  Managed the end-to-end strategy and execution of all email flows, email upsell / retention, and email campaigns to a subscriber list of over 1 million for a fast-growing e-commerce start up.



CorePower Yoga

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Yoga Instructor

  • Jun 2018 - May 2020

  Marina del Rey, California, United States Yoga Sculpt (2018-2020) - Boston, MA | Marina Del Rey, CA Power Yoga [C1, C2] (2019-2020) - Boston | Marina Del Rey, CA Hot Power Fusion (2019) - Boston Coach | Yoga Sculpt Teacher Training - Marina Del Rey, CA



TITLE Boxing Club

• Health, Wellness & Fitness
• 400 - 500 Employee

• Boxing Instructor, Personal Trainer, Social Media Manager (Boston)

  • Jan 2017 - May 2019

  Boston, MA BOXING/KICKBOXING (2017-2019) • Taught group fitness boxing and kickboxing classes for up to 50 people • Worked one-on-one with clients to develop boxing skills via mittwork and improve overall strength and agility to meet fitness goals • Aided in sales process to convert leads (first shot frees) to recurring memberships and to sell personal training to members SOCIAL MEDIA MARKETING (2017-2018) • Developed and maintained social media strategy for TITLE Boxing Club North… Show more BOXING/KICKBOXING (2017-2019) • Taught group fitness boxing and kickboxing classes for up to 50 people • Worked one-on-one with clients to develop boxing skills via mittwork and improve overall strength and agility to meet fitness goals • Aided in sales process to convert leads (first shot frees) to recurring memberships and to sell personal training to members SOCIAL MEDIA MARKETING (2017-2018) • Developed and maintained social media strategy for TITLE Boxing Club North Station and Assembly Row • Increased member retention through community management and social media interaction • Cultivated brand partnerships and managed emails to prospect and member base via Constant Contact Show less



ButcherBox

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Senior Email Marketing Specialist

  • Oct 2018 - Nov 2018

  Greater Boston Area

• Email Marketing Specialist

  • Oct 2017 - Oct 2018

  Greater Boston Area BUTCHERBOX • Focused on member retention: Providing high-value products at low prices and delivering relevant, useful content via member emails • Spearheaded cross-departmental projects to decrease churn and increase revenue • Provided in-depth email analysis to increase engagement and content deliverability SMOOTHIEBOX • Managed email marketing efforts to generate and engage leads, hype up pre-sale, and generate revenue, raising $190K+ in the first 24 hours and $460K in all… Show more BUTCHERBOX • Focused on member retention: Providing high-value products at low prices and delivering relevant, useful content via member emails • Spearheaded cross-departmental projects to decrease churn and increase revenue • Provided in-depth email analysis to increase engagement and content deliverability SMOOTHIEBOX • Managed email marketing efforts to generate and engage leads, hype up pre-sale, and generate revenue, raising $190K+ in the first 24 hours and $460K in all of pre-sale • Developed social media launch and growth strategy to reach 10K followers by Black Friday in order to increase sales EXAMPLES: • ButcherBox content newsletter: https://www.cloudhq.net/s/2919b3f877 • SmoothieBox sales email: https://www.cloudhq.net/s/30481f06f6



Spoon University

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Editor In Chief (Northeastern) / National Contributor

  • Apr 2014 - Aug 2018

  Boston, MA NATIONAL CONTRIBUTOR (2014-PRESENT) • Created food, societal, news, and opinion-based content for the Spoon University national page, with articles reaching 150K+ views and featured on websites such as Huffington Post, BuzzFeed, USA Today College, Yahoo Food, and Delish • Optimized, edited, and distributed content — acquired total cumulative pageviews of 2+ million EDITOR IN CHIEF (2015-2017) • Managed team of 50+ writers to curate quality content for the Northeastern page… Show more NATIONAL CONTRIBUTOR (2014-PRESENT) • Created food, societal, news, and opinion-based content for the Spoon University national page, with articles reaching 150K+ views and featured on websites such as Huffington Post, BuzzFeed, USA Today College, Yahoo Food, and Delish • Optimized, edited, and distributed content — acquired total cumulative pageviews of 2+ million EDITOR IN CHIEF (2015-2017) • Managed team of 50+ writers to curate quality content for the Northeastern page, optimize communication with the photography team, and publish material seamlessly • Led brainstorming sessions and evaluated writer pitches, providing appropriate feedback on written material when necessary

• Senior Advisor (Northeastern)

  • Apr 2016 - Sep 2016

  Boston, MA • Created a comprehensive application process for writers, photographers, videographers, and marketers; planned and executed recruitment strategy for Fall 2016 • Helped reorganize the chapter structure to promote cross-functional collaboration, greater visibility, easier management, and more team bonding • Beta tested Secret Sauce, Spoon University's publishing, training, and analytics platform



Northeastern University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Manager

  • Aug 2016 - Jan 2017

  Boston, MA • Developed and implemented social media strategy and campaigns to increase growth and engagement across 5 social channels • Utilized social to drive traffic to site and to increase registrations for events, resulting in exceeding our Back to School Blowout registration goal by 76% • Created and prepared monthly reports to track social growth, reach, and engagement



Quickbase

• United States
• Software Development
• 700 & Above Employee

• Associate Marketing Manager, Demand Generation

  • Jul 2016 - Dec 2016

  Greater Boston Area • Designed and implemented an email nurture campaign for the company’s largest lead persona, designed to enhance lead experience and move through the sales funnel • Executed end-to-end email campaigns via HubSpot and Marketo for customers, prospects, and event leads, leveraging A/B testing to provide learnings for optimizing campaigns • Owned digital aspects of event marketing, including emails and social posts, working cross-functionally to develop messaging, enable sales, and create… Show more • Designed and implemented an email nurture campaign for the company’s largest lead persona, designed to enhance lead experience and move through the sales funnel • Executed end-to-end email campaigns via HubSpot and Marketo for customers, prospects, and event leads, leveraging A/B testing to provide learnings for optimizing campaigns • Owned digital aspects of event marketing, including emails and social posts, working cross-functionally to develop messaging, enable sales, and create blog posts • Prepared and analyzed monthly reports to track YTD goals and campaign performance Show less



SharkNinja

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Digital Marketing Co-op

  • Jul 2015 - Dec 2015

  Newton, Massachusetts • Curated content for 4 brands on 5 social channels from conception to publication, resulting in a 198% increase in engagement and a 239% growth of fan base • Created, updated, and analyzed weekly dashboards to measure 2016 digital breakthrough key performance indicators • Developed recommendation for pivoting digital marketing strategy for better results via researching and analyzing current social data and trends • Collaborated with external agencies and internal departments on paid… Show more • Curated content for 4 brands on 5 social channels from conception to publication, resulting in a 198% increase in engagement and a 239% growth of fan base • Created, updated, and analyzed weekly dashboards to measure 2016 digital breakthrough key performance indicators • Developed recommendation for pivoting digital marketing strategy for better results via researching and analyzing current social data and trends • Collaborated with external agencies and internal departments on paid media, brand voice, and legal terms Show less



AMP Agency

• United States
• Advertising Services
• 200 - 300 Employee

• Measurement and Analytics Intern

  • Jan 2015 - May 2015

  Boston, MA • Performed Quality Assurance of client data by cross checking Excel with Adobe Analytics and Google Analytics • Created monthly performance reports by pulling data by key performance indicators for website activity using Adobe Analytics and Google Analytics • Analyzed and summarize pertinent data in client reports and developed material for client presentations



Repsly

• United States
• Software Development
• 1 - 100 Employee

• Content Marketing Intern

  • Sep 2014 - Jan 2015

  Boston, Massachusetts • Performed marketing-based research through online studies to source in blog posts and Best Practice Guides • Created and edited Field Activity Management-related content for website using HubSpot • Managed company Pinterest account and pulled data from Pinterest Analytics to present to company executives



Northeastern University

• United States
• Higher Education
• 700 & Above Employee

• Market Research Assistant

  • Jan 2014 - May 2014

  Boston, MA • Conducted consumer behavior research regarding business apologies in service industries with data from Yelp • Converted qualitative data (consumer responses) into coded quantitative data via study-based metrics using Excel • Gathered relevant consumer data from Yelp and contacted potential survey participants via Yelp messaging



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Women's Sales Associate

  • May 2013 - Aug 2013

  Camarillo, CA • Assisted an average of 35 customers per day in Mandarin, Spanish, and English in finding items and providing recommendations • Managed an attractive merchandise display to optimize purchases and drive sales • Utilized cross-selling and upselling of products to increase revenue



Hangzhou DoubleWin Vocational School

• English Teacher

  • Jun 2012 - Aug 2012

  Hangzhou, Zhejiang, China • Instructed classes of 8-17 year olds in English language and American culture • Devised new lesson plans and updated old ones, resulting in a 75% increase in retention rate • Developed global mindset and business acumen through attendance of office meetings