Experience

Avid Marketing & PR

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR & Marketing Account Manager

  • Sep 2021 - Present

• Editor at Staffordshire Living

  • Sep 2016 - Aug 2021

  Editor at Staffordshire Living, the leading lifestyle magazine based in Stoke-on-Trent.

• Freelance PR/Writer

  • Aug 2016 - Aug 2016

  Writing blogs, press releases and creating e-newsletters for various clients.



RTG Media Pte Ltd

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Digital Editor

  • Jan 2016 - Jul 2016

  Managed the digital platform for three consumer lifestyle publications - Parents World, The Food Journal and Home Plus Living - including web content and social media, as well as consulting on navigation and design elements.Duties included:- oversee sales and marketing projects- social media management/viral marketing tactics- oversee video production- web analytics and evaluation- manage staff & freelance writers - write feature articles for print - oversee photography and style photo shoots - collate online content, edit and publish - create a content publishing schedule and social media planIn addition to my digital duties, I was also responsible for managing the print production of Parents World and The Food Journal during a period of cover for existing print editor.



Freelance

• Freelance Writer

  • Aug 2014 - Jan 2016

  Freelance writer for various print and online titles. Freelance writer for various print and online titles.



The Parentinc

• Singapore
• Consumer Services
• 100 - 200 Employee

• Web Editor

  • Jul 2013 - Aug 2014

  Web editor for pregnant.sg, kidlander.com and contributor to theasianparent.comDuties included: Writer:- write parenting articles for the pregnancy, fashion, beauty, relationships, enrichment, travel, local events, and Singapore life sections of theasianparent.com website- work with sales team to write engaging advertorials for clients Editor:- manage staff and freelance writers:- assigning articles, keeping deadlines, editing and publishing daily content and organising payments - generating content ideas and brainstorming with writers- consulting on overall look and feel of website- liaising with sales and marketing teams to maximise promotional content - produce daily, weekly and monthly traffic reports- oversee social media output- create e-newsletters to promote content with Mail Chimp- drive reader engagement through surveys, comments, reviews and social media



Hamsin Ltd

• UK PR & Online Content Manager

  • Mar 2011 - May 2012

  Managed the PR and Social Media strategy for lovethoseshoes.com.Duties included:- develop and execute the pr strategy- manage an in-house team of 3 and an external pr agency- proof read press releases and statements- consult on photography and style for photo shoots- develop best practice- write and distribute press releases- develop features and story ideas - media briefings- oversee product placement, competitions and promotional opportunities- handle negative press enquiries- manage social media platforms- SEO copywriting for website:-including product descriptions, page leads, blog posts and articles on a range of topics, from health and wellness to fitness and fashion- co-ordinate marketing material such as newsletters, product brochures and e-flyers



Euro RSCG Biss Lancaster

• Senior Account Manager

  • Jul 2006 - Mar 2011

  (Now Red Havas UK) Account manager on several UK consumer clients predominantly for multi-outlet retail organisations and FMCG clients. Began as a Senior Account Executive and worked my way up to Senior Account Manager. Duties included:- work closely with the account directors to put together strategy and pr programmes and to manage executive support- 'selling-in’ and distributing press releases and feature ideas to journalists- maintaining good media relationships- monitor the news agenda- conduct media briefings- creating impactful press kits- co-ordinate photo shoots and drafting photo briefs for national and regional photo callsI also worked on a number of celebrity partnerships including Esther Rantzen, Lawrence Dallaglio and Coleen Rooney, and a charity partnership with ChildLine.