Experience

Context – Content Marketing

• Advertising Services

• Director

  • Dec 2017 - Present

  Strategy and content for clients, including AEMO, beyondblue, Australian Unity, Sportsbet, University of Melbourne, Victorian government and more. Strategy and content for clients, including AEMO, beyondblue, Australian Unity, Sportsbet, University of Melbourne, Victorian government and more.



Isentia

• Australia
• Public Relations and Communications Services
• 700 & Above Employee

• Director, Client Solutions – Melbourne & Perth

  • Jan 2017 - Dec 2017



King Content

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Content Planning & Editorial, Melbourne

  • Aug 2016 - Dec 2016

• Client Services Manager

  • Sep 2015 - Aug 2016



August

• Technology, Information and Internet
• 1 - 100 Employee

• Content + Curation

  • Apr 2014 - Sep 2015

  This role oversees content at August, a creative technology led digital marketing agency. My role includes: • Content strategy: online and social. • Content marketing. • Developing brand and 'voice' guidelines. • Project specific work such as persona analysis and content audits. • Copywriting and editing for August and for clients. • Writing and editing the August blog and website. This role oversees content at August, a creative technology led digital marketing agency. My role includes: • Content strategy: online and social. • Content marketing. • Developing brand and 'voice' guidelines. • Project specific work such as persona analysis and content audits. • Copywriting and editing for August and for clients. • Writing and editing the August blog and website.



The Slattery Media Group

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Publishing Development Manager

  • May 2009 - Apr 2014

  The Slattery Media Group (SMG) is an independently owned book publisher and digital producer. The role reported to the CEO and Group Publisher. The focus of the role is to develop key partnerships and to drive revenue through innovative media solutions, custom product development, and the SMG publishing list. Key responsibilities • Market analysis to identify potential products and clients in order to achieve commercial outcomes for the business. • Devise multi-dimensional strategies to create opportunities for clients that offer varied, unique and innovative solutions, from custom print products to online and mobile. • Due diligence across all publishing ideas, including financials, to provide clearly defined recommendations and a project framework. • Write informed business proposals and respond to tender documents. • Commission the right content in order to maximise the end result, following through on all commercial, contractual and editorial aspects of a deal. • Coordinate a publishing list of more than 20 books per year. • Project manage production resources to ensure successful delivery of each project on time and to budget. • Manage a team of four to ensure SMG’s editorial principals are upheld. • Write and edit content, across books, marketing collateral, SMG websites and more. .



Lonely Planet

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Global Custom Print Project Manager

  • 2006 - 2009

  A member of Lonely Planet’s Client Solutions team, which initiates business development opportunities utilising Lonely Planet content to create new customised books and online campaigns. The primary responsibility was to work with clients and the BDMs in order to plan, budget, develop and deliver print and digital marketing campaigns, including assisting clients in setting realistic targets and then developing the most effective strategies to meet them. Involved in all aspects of the production process, from conceptualisation, costing and scoping through to production and delivery. Responsibilities: • Account management working on a variety of print and online products directly with clients, specifically in a B2B and publishing environment, costing and scoping the work. • Product management – developing product specifically to meet client needs. • Project management. • Production and print control.

• Guidebook Project Manager

  • 2005 - 2005

  Responsible for managing the project management of Lonely Planet’s suite of award-winning guidebooks on time and to budget, all the while maintaining quality and ensuring projects were cost efficient.• Resourcing of key Lonely Planet titles.• Implementation of processes, such as SAP, scheduling, commissioning, editorial, cartographic and design.

• Editor

  • 2001 - 2005

  Microscheduling editing and proofing Lonely Planet guidebooks.• Organising and communicating with freelance authors, editors and cartographers.• Editing and proofing to Lonely Planet style and guidelines.• Ensuring editorial integrity of the Lonely Planet brand.



Reed Educational & Professional Publishing

• Editor

  • 1996 - 2000

  Responsible for project managing, editorial and administrative duties. • Conceptualising layout and structure of primary titles. • Structural and copy editing of primary titles. • Liaising with authors, illustrators, freelance editors, designers, photographers and photo researchers. • Conducting background research where necessary. • Writing photo, design and illustration briefs. Responsible for project managing, editorial and administrative duties. • Conceptualising layout and structure of primary titles. • Structural and copy editing of primary titles. • Liaising with authors, illustrators, freelance editors, designers, photographers and photo researchers. • Conducting background research where necessary. • Writing photo, design and illustration briefs.