Experience

BloomsyBox.com
• United States
• Retail
• 1 - 100 Employee
• Retention Director

  • Mar 2022 - Present

SoyYo - Servicios de Identidad Digital
• Colombia
• IT Services and IT Consulting
• 1 - 100 Employee
• Product Owner / Gerente de experiencia

  • Dec 2020 - May 2022

Varias entidades
• Digital Marketing Consultant

  • Feb 2020 - Dec 2020


Grupo Semana

• Colombia
• Media Production
• 300 - 400 Employee

• Audience Marketing Manager

  • Jan 2019 - Dec 2019

  Know, understand, manage and develop audiences through digital platforms, customer contact channels in order to grow this audit according to the expected growth in the business plan

• Marketing Manager

  • Apr 2018 - Dec 2018


Carat
• United Kingdom
• Advertising Services
• 700 & Above Employee
• Business Manager GM

  • Mar 2016 - Apr 2018


Havas Media

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Key Account Manager SABMiller (BAVARIA)

  • Sep 2012 - Nov 2015

  Responsable de la alineación de la estrategia de medios con los objetivos estratégicos del portafolio y marcas. Cumplimiento de KPI`s de medios, mediante el manejo eficiente del presupuesto. Marcas: Aguila, Poker, Club Colombia, Miller Lite, Pilsen, Redd`s, Grolsch, Pony Malta, Maltizz, Cola y Pola y Bavaria Institucional Responsable de la alineación de la estrategia de medios con los objetivos estratégicos del portafolio y marcas. Cumplimiento de KPI`s de medios, mediante el manejo eficiente del presupuesto. Marcas: Aguila, Poker, Club Colombia, Miller Lite, Pilsen, Redd`s, Grolsch, Pony Malta, Maltizz, Cola y Pola y Bavaria Institucional



Euro RSCG

• Advertising Services

• Account Group Director

  • 2011 - 2012

  Responsible for sales growth and customer satisfaction, strengthen the customer relations in all contact points with the customer in all the agency accounts keeping the regional alignment. Defining and implementing the customer management process, new business, growth strategy and strengthen the agency position assuring the fulfillment of compromises, deadlines in terms of timing and quality. Reassuring that the established strategies fulfill the customer objectives in different activities (BTL, ATL, PR, DIGITAL, EURO LIFE) Profit responsability of the different accounts Direct report to the CEO. Reporting Areas : accounts, billing, creativity, BTL and Digital. Customers : Reckitt Benkiser ( Dettol, Air Wick, vanish, Easy Off, Finish, Harpic, Gaviscon, woolite), BBVA, Peugeot, Air France, Emgesa, Sanofi Telmex, etc. Show less



Telefonica

• Spain
• Telecommunications
• 700 & Above Employee

• Director of Sales and Customer Service

  • Jul 2006 - Aug 2008

  Responsible for the creation and implementation of distribution channels in order to fulfill the sales budget and accomplish the key performance customer satisfaction indicators keeping the standards of work environment. Efficient management of the assigned contracts of indirect channels and contact center accomplishing budget Achievements • Design and implementation of the customer support model for Pyme customers • Accomplished de customer satisfaction indicator at 100%. Best indicator in Latam. • Implementation of a indirect distribution channel, contact center ( starting from initial contract), 11 selected channels with 500 persons each nationwide, sales contact center with 150 agents for an 101% budget fulfillment in 2006 & 2007. • Participation in the project "Promesa Cliente Telefónica" at Latam level for standardizing strategic processes which affect customer satisfaction at Telefónica • Participation at regional projects at Latam level searching for best practice for implementation at different countries. Direct Report: Vice-president segment Business Persons in charge: 60 direct, 1500 indirect Reporting Areas: Customer service management, telesales manager, indirect channel manager, media coordinator Show less



Colombia Telecomunicaciones

• Telecommunications
• 200 - 300 Employee

• Manager Channels

  • Apr 2004 - Jun 2006

  Responsible of the development and implementation of the unification of suppliers and operative standards for the customer service and commercialization through the contact center, strategic project for 2004Achievements:• Managing, awarding and executing the contact center for an amount of 119 thousand millions pesos through public tender• Implementation in three months new operative standards for customer service, with 800 persons in operation and 70 customer service processes• Implementation of telesales. Budget achievement of 102% in ADSL sales and 120% in long distance calls Show less

• Marketing Manager

  • Jan 2005 - Oct 2005

  Responsible for the implementation and continuity of the market strategy for long distance calls, keeping the TOM and accomplishing the market share & income goals and the advertisement budget.Achievements:• keeping market share in LDN 65%, LDI 52%• Launching of " plan minutos incluídos", " cargo fijo" and implementation of the commercialization scheme through contact center, 30.000 new clients in the launching phase• I developed and implemented the first promotions for direct 4500 service pointsDirect Report: VP Long DistancePersons at charge: 25Reporting areas: investigation coordination, advertisement coordination, price coordination, customer service coordination, call center coordination, media coordination Show less



ETB

• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager Long Distance Segment Massive

  • Sep 2003 - Apr 2004

  Responsible for all promotional activities of communication and products in order to increase the market share in home and small enterprises. Achievement: • Development and launching of the product "Valor Unico" with a fix charge scheme • Participation of the relaunch of the Brand ETB " Exprésate", aligned with the communication strategy of 7. • Participation in the new invoicing project for long distance which allowed the development of new products and improvements in the invoicing scheme for customers Direct Report: Marketing Director Persons in charge: 7 Reporting areas: coordination advertisement, coordination pricing, coordination media Show less



Orbitel

• Bulgaria
• Telecommunications
• 1 - 100 Employee

• Marketing Manager of Segment Corporative

  • 2000 - 2002

  Responsible for the increment of market share in the long distance market in the Pymes segment with communication strategies, product development, and support to the distribution channels. Achievement: • Strategy and implementation of customer loyalty plans for Pymes, training programs for 200 Pymes together with Forum Bogotá, Medellín and Calí. Keeping customers with at least two years fidelity. • Positioning Orbitel as the first company with differential products for the Pymes segment. • launching of the strategy of massive communication for the Pymes segment. TMO. • 189% growth of sales in 2002 comparing to 2001. Sales for 13 thousand millions of pesos en 2002. 7% over Budget 2002. Direct Report: Marketing Director Persons at charge: 4 reporting Areas: advertisement coordinator, price coordinator, coordinator for the program secretary loyalty, media coordinator Show less



Marcatel International

• Spain
• Medical Equipment Manufacturing

• Account Manager

  • 1999 - 2000

  Responsible for the budget of long distance sales, internet acces key accounts and government. Achievements: • sales budget 100% • getting accounts as Siemens and SK Engineering & Construction Direct Report: VP Sales PersonS at charge :5 Reporting Areas: Sales Responsible for the budget of long distance sales, internet acces key accounts and government. Achievements: • sales budget 100% • getting accounts as Siemens and SK Engineering & Construction Direct Report: VP Sales PersonS at charge :5 Reporting Areas: Sales



Grupo Carvajal

• Advertising Services
• 1 - 100 Employee

• Product Manager- Ofixpress

  • 1998 - 1999

  Responsible for designing the penetration strategies for desktops and software for existing customers maintaining the profit established. Achievement: • Negotiations with new suppliers and distribuitors such as Compaq, HP, MPS • participation in the warehouse quality assurement program Direct Report: Manager Persons at charge: 3 Reporting Areas: pricing Responsible for designing the penetration strategies for desktops and software for existing customers maintaining the profit established. Achievement: • Negotiations with new suppliers and distribuitors such as Compaq, HP, MPS • participation in the warehouse quality assurement program Direct Report: Manager Persons at charge: 3 Reporting Areas: pricing



Carvajal

• Information Technology & Services
• 500 - 600 Employee

• Account Manager- Sycom

  • 1995 - 1998

  Responsible for sales targets in computer and telecommunication equipment in the finance and industrial segment. Achievements: • Acquiring accounts as Banco Ganadero and Caja Social de Ahorros • participation in growth projects with key accounts as Ocensa, ECOPETROL and HOCOL. Direct Report : VP Sales Persons at charge : none Responsible for sales targets in computer and telecommunication equipment in the finance and industrial segment. Achievements: • Acquiring accounts as Banco Ganadero and Caja Social de Ahorros • participation in growth projects with key accounts as Ocensa, ECOPETROL and HOCOL. Direct Report : VP Sales Persons at charge : none

• Educational Support

  • 1989 - 1994

  Responsible for training and demostration of telecommunication equipment to the end user. Achievements • Design of training manuals based on customer needs to improve the understanding of the equipment and services sold. Direct Report: sales manager Persons at charge : none Responsible for training and demostration of telecommunication equipment to the end user. Achievements • Design of training manuals based on customer needs to improve the understanding of the equipment and services sold. Direct Report: sales manager Persons at charge : none