Experience

Reddit, Inc.

• United States
• Software Development
• 700 & Above Employee

• Senior Performance Strategist

  • Apr 2021 - Present

  • Client account strategy for large customer sales team. • Product Marketing support for product adoption and feedback. • Client account strategy for large customer sales team. • Product Marketing support for product adoption and feedback.



Steller

• United States
• Travel Arrangements
• 1 - 100 Employee

• Paid Media Manager

  • May 2020 - Apr 2021

  • Create and manage first worldwide launch plan for paid user acquisition. • Establish and manage all ad partner relationships, contracts, and ad accounts. • Develop and drive a holistic ASO strategy on both the App Store and Google Play Store. • Partner with developers on first MMP implementation on both web and app. • Collaborate with designer and copywriter to develop a creative brief process. • Create and manage first worldwide launch plan for paid user acquisition. • Establish and manage all ad partner relationships, contracts, and ad accounts. • Develop and drive a holistic ASO strategy on both the App Store and Google Play Store. • Partner with developers on first MMP implementation on both web and app. • Collaborate with designer and copywriter to develop a creative brief process.



Modsy

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Manager, Customer Acquisition

  • Oct 2019 - Apr 2020

  • Role was impacted by COVID pandemic in April 2020. • Manage six-figure full-funnel paid social acquisition strategy focused on Facebook and Pinterest, optimizing towards lowering CAC. • Provide data analysis and context around channel performance to VP of Acquisition, CEO, and CFO to guide media planning. • Manage third party agency relationship and transition plan to bring all paid social media buying in-house. • Setup lift analysis with channel reps to understand how each one is impacting the funnel and generate new test plans. • Develop creative brief process, and work with the creative team to implement different testing strategies based on each channel's performance. • Work cross-functionally with BI and Engineering to troubleshoot any Segment and site pixel issues. • Fully remote role where communication via email, Slack and video conference was always used to stay connected with the team and on target to goals. Show less



Big Fish Games

• United States
• Computer Games
• 300 - 400 Employee

• Marketing Manager, Paid Social User Acquisition

  • Feb 2019 - Oct 2019

  • Develop and manage multiple six-figure Facebook plans across several apps and platforms.• Help standardize processes and define technical requirements with creative, product marketing and studio teams to ensure accurate tracking and reporting in MMPs and Tableau. • Provide reporting to the Director, VP, and game teams on overall performance, competitive trends, and new tests. • Player-coach: managing a team of two media buyers responsible for executing on both user acquisition and retargeting strategies while also media buying on a few titles. Show less

• Studio Media Planning Lead

  • Apr 2017 - Feb 2019

  • Planning and management of seven-figure budgets for casino titles across all media partners.• Strategic planning of budgets with studio team, VPs, and Finance based on KPIs.• Work with BI and Engineering teams to help analyze ROI on reengagement efforts, fix data issues, and come up with new visualizations and planning tools.• Train and mentor media buyers to help them drive towards our goals.

• Media Buyer II

  • Nov 2015 - Apr 2017

  • Manage six-figure budgets for Facebook accounts and multiple network partners to drive new players into Big Fish's portfolio of games.• Drive projects to build internal Facebook tools to automate manual tasks and drive efficiencies to focus team's time on strategy and media buying.• Use of Tableau and SQL to test and build audiences for Facebook to continue to find new audiences.• Use of TUNE, Kochava and Facebook MMP for attribution.



Zulily

• United States
• Retail
• 700 & Above Employee

• Senior Marketing Specialist, Display

  • Aug 2015 - Nov 2015

  In addition to Marketing Specialist responsibilities:• Managed six figure homepage takeovers – including working with our Merchandising team to promote special events.• Dive deep into data to look into the different levers that can be adjusted to increase performance.• Worked with our reporting analyst to come up with a dedicated Tableau Report for our entire Display Team.• Constantly looking for new programs to grow portfolio – ability to negotiate with partners, set-up campaign and reporting for monitoring. Show less

• Marketing Specialist, Display

  • Feb 2014 - Aug 2015

  • Manage multiple direct publisher relationships and larger scale programs to effectively acquire valuable new members.• Help start sponsored content marketing efforts by learning HTML to create new pages to promote.• Analyze and optimize campaigns and ads with SQL and Excel, comfortable creating pivot tables and use of formulas.• Collaborate cross functionally with teams to work on large scale projects and process improvements for internal tools.• Experience in Facebook Ads Manager - Managed six figure budget and grew multiple campaigns across categories by strategically creating and testing different audiences.• Experience in Yahoo Stream Ads - Manage six figure budget and tested variable native campaigns by testing different landing experiences.• Also experience in Google DFA and implementing pixels. Show less



Amazon

• United States
• Software Development
• 700 & Above Employee

• Business Development Executive

  • Jan 2012 - Feb 2014

  • Create Salesforce reports to track personal performance and special projects to maintain business goals. • Forecast weekly and monthly projections of key inputs by utilizing Excel to track run rates • Provide customer service through written and verbal communications to clients to educate them about the platform to troubleshoot issues with their accounts. • Coach clients on using Excel to provide listing information needed to improve the Amazon customer experience. • Create Salesforce reports to track personal performance and special projects to maintain business goals. • Forecast weekly and monthly projections of key inputs by utilizing Excel to track run rates • Provide customer service through written and verbal communications to clients to educate them about the platform to troubleshoot issues with their accounts. • Coach clients on using Excel to provide listing information needed to improve the Amazon customer experience.



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Services & Solutions Executive

  • Sep 2010 - Dec 2011

  • Top 3 Rookie of the Year • Forecast and pre-plan for large sales deals that require extra supplies and technical support on hand to improve overall customer experience • Prepare reports using Excel to track different stages of multiple sales deals to ensure deals continue to move through the pipeline. • Top 3 Rookie of the Year • Forecast and pre-plan for large sales deals that require extra supplies and technical support on hand to improve overall customer experience • Prepare reports using Excel to track different stages of multiple sales deals to ensure deals continue to move through the pipeline.



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Sales Intern

  • Jun 2009 - Sep 2009



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Marketing Intern

  • Apr 2009 - Jun 2009



JLL

• United States
• Real Estate
• 700 & Above Employee

• Administrative Assistant

  • Jul 2007 - Mar 2009