Director of Marketing

• Jun 2022 - Present

Director and Founder

• Jan 2009 - Present

• Established non-profit organization to assist families affected by special needs • Formulate fundraising goals and volunteers to assist over 150 families each year and sustain that level of care with growth each year • Manage day-to-day operations, plus monitor and evaluate yearly operations and growth • Established non-profit organization to assist families affected by special needs • Formulate fundraising goals and volunteers to assist over 150 families each year and sustain that level of care with growth each year • Manage day-to-day operations, plus monitor and evaluate yearly operations and growth

Customer Care Advocate

• May 2021 - May 2022

• Personal & professional service provided to each customer and their specific needs • Manage detailed and secure communication to convey trust with individual customers • Maintain high-level of active listening, problem-solving and organization with each person while maintaining integrity, being timely and tending to detail of each request • Actively work on multiple software programs to fulfill requirements of customer need • Personal & professional service provided to each customer and their specific needs • Manage detailed and secure communication to convey trust with individual customers • Maintain high-level of active listening, problem-solving and organization with each person while maintaining integrity, being timely and tending to detail of each request • Actively work on multiple software programs to fulfill requirements of customer need

Account Director

• Jan 2003 - Apr 2005

• Supervised all aspects of advertising and high-volume sales strategy for grocery retailers in mid major markets across Southeast • Collaborated with clients weekly to ensure market plans drove traffic, increased sales, maintained and grew market share as required via various advertising mediums • Negotiated contracts between clients with television and radio broadcasters • Conceptualized with creative team for strategically designed advertisements based on client needs and budget • Allocated and managed budgets $2-$25 million

DEVELOPMENT DIRECTOR, BIRMINGHAM BOTANICAL GARDENS 2002 - 2003

• Jan 2002 - Dec 2003

• Authored, formulated and evaluated fundraising campaigns • Developed budget and 5-year fundraising plan • Identified potential donors and fostered relationships with existing donors • Launched community events with the assistance of Formal Volunteer Group • Formulated, communicated and monitored all public relations and marketing endeavors • Authored, formulated and evaluated fundraising campaigns • Developed budget and 5-year fundraising plan • Identified potential donors and fostered relationships with existing donors • Launched community events with the assistance of Formal Volunteer Group • Formulated, communicated and monitored all public relations and marketing endeavors

Account Director

• Jan 1999 - Dec 2002

• Supervised all aspects of advertising campaigns for regional level clients including Sonic Restaurants and Carowinds Theme Park in the Southeast • Formulated and directed yearly advertising budget $5-$50 million • Analyzed market information to determine optimal advertising times based on target audience and advertising budget to maximize sales growth • Presented and confirmed monthly, quarterly and annual budgets • Pitched and educated franchisees about advertising plans • Presented sales projections for each market • Maintained professional relationships with 50+ individual franchisees • Supervised and coordinated advertising and marketing efforts on client’s behalf in top to mid-level media markets

DIRECTOR OF MARKETING, NATIONAL PIZZA COMPANY 1992 - 1998

• May 1992 - Dec 1998

• Led team of 8 marketing professionals responsible for over 500 pizza restaurants • Conceptualized, strategized, designed and implemented a consistent, effective marketing plan across all 500 stores to increase gross sales and profit margin • Maximized effectiveness of marketing campaigns across geographic regions • Provided cost-benefit analyses to VP of Operations • Formulated marketing plans for up to 50 Media Markets with budgets of $2 - $30 mil-lion • Directed and supervised advertising agencies regarding allocated budgets, ad message needs and advertising mediums per market • Determined, finalized and communicated advertising decisions to all markets and stores • Negotiated contracts with television and radio broadcasters by media market