Nancy Fry
Analytics and Insight Manager at FitFlop- Claim this Profile
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Bio
Glenn Hicks
I worked closely with Nancy for 2 years at Hive and was her line manager for a short period. She is an excellent digital analyst and through her time at Hive has grown from "just being an analyst" to managing and developing a graduate; managing our third party relationships with analytics agencies and digital tools; leading an analytics self-serve/ training programme; and has produced the most extensive end-to-end review of our website performance in the history of the business - which had clear recommendations for improvements, and went on to underpin a c£500k investment in a Digital Transformation project. She is at ease presenting to all stakeholder groups, ranging from formal presentations to Director and Managing Director level, to working regularly with peers and digital product owners to diagnose issues and build a sales optimisation roadmap. Throughout all of this Nancy has maintained a commitment to analytical integrity and helps stakeholders understand complex results and the importance of statistical significance in A/B testing. She's great fun to work with too!
Glenn Hicks
I worked closely with Nancy for 2 years at Hive and was her line manager for a short period. She is an excellent digital analyst and through her time at Hive has grown from "just being an analyst" to managing and developing a graduate; managing our third party relationships with analytics agencies and digital tools; leading an analytics self-serve/ training programme; and has produced the most extensive end-to-end review of our website performance in the history of the business - which had clear recommendations for improvements, and went on to underpin a c£500k investment in a Digital Transformation project. She is at ease presenting to all stakeholder groups, ranging from formal presentations to Director and Managing Director level, to working regularly with peers and digital product owners to diagnose issues and build a sales optimisation roadmap. Throughout all of this Nancy has maintained a commitment to analytical integrity and helps stakeholders understand complex results and the importance of statistical significance in A/B testing. She's great fun to work with too!
Glenn Hicks
I worked closely with Nancy for 2 years at Hive and was her line manager for a short period. She is an excellent digital analyst and through her time at Hive has grown from "just being an analyst" to managing and developing a graduate; managing our third party relationships with analytics agencies and digital tools; leading an analytics self-serve/ training programme; and has produced the most extensive end-to-end review of our website performance in the history of the business - which had clear recommendations for improvements, and went on to underpin a c£500k investment in a Digital Transformation project. She is at ease presenting to all stakeholder groups, ranging from formal presentations to Director and Managing Director level, to working regularly with peers and digital product owners to diagnose issues and build a sales optimisation roadmap. Throughout all of this Nancy has maintained a commitment to analytical integrity and helps stakeholders understand complex results and the importance of statistical significance in A/B testing. She's great fun to work with too!
Glenn Hicks
I worked closely with Nancy for 2 years at Hive and was her line manager for a short period. She is an excellent digital analyst and through her time at Hive has grown from "just being an analyst" to managing and developing a graduate; managing our third party relationships with analytics agencies and digital tools; leading an analytics self-serve/ training programme; and has produced the most extensive end-to-end review of our website performance in the history of the business - which had clear recommendations for improvements, and went on to underpin a c£500k investment in a Digital Transformation project. She is at ease presenting to all stakeholder groups, ranging from formal presentations to Director and Managing Director level, to working regularly with peers and digital product owners to diagnose issues and build a sales optimisation roadmap. Throughout all of this Nancy has maintained a commitment to analytical integrity and helps stakeholders understand complex results and the importance of statistical significance in A/B testing. She's great fun to work with too!
Credentials
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SQL for Data Analysis
UdacityMar, 2022- Nov, 2024 -
Engagement Analytics Course
BloomreachApr, 2022- Nov, 2024 -
Google Analytics Individual Certificate
GoogleJan, 2021- Nov, 2024 -
CDP
Bloomreach Advanced Analytics -
CX Analytics – Decibel
Contentsquare -
Customer Feedback
Medallia -
Data Warehouse - SQL
Redshift | BigQuery -
Optimisation
Coveo Qubit. -
Tag Managers
Tealium -
Visualisation – Tableau
Data Studio
Experience
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FitFlop
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United Kingdom
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Retail Apparel and Fashion
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100 - 200 Employee
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Analytics and Insight Manager
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Jan 2021 - Present
I have led three critical areas - Analytics, Optimisation, and Voice of the Customer. My role encompasses the strategic management and direction of these areas, as well as leading a team of dedicated analysts. One of my key accomplishments in this role was defining the data and analytics strategy. I delved into revenue opportunities, enhanced existing processes, and developed new reporting systems. This comprehensive approach enabled me to unearth and capitalise on previously untapped… Show more I have led three critical areas - Analytics, Optimisation, and Voice of the Customer. My role encompasses the strategic management and direction of these areas, as well as leading a team of dedicated analysts. One of my key accomplishments in this role was defining the data and analytics strategy. I delved into revenue opportunities, enhanced existing processes, and developed new reporting systems. This comprehensive approach enabled me to unearth and capitalise on previously untapped growth areas. I also initiated a restructure within my team to enhance the delivery of our services. Every stakeholder was assigned a dedicated analyst, streamlining communication and improving the efficiency and effectiveness of our data-driven decisions. I have taken proactive steps to improve data literacy across the organisation. Regular training sessions for all platforms have empowered my colleagues to understand and utilise data more effectively, enhancing overall business performance. Another key part of my role has been introducing advanced analysis. By emphasising actionable insights, like Lifetime Value (LTV), regression, and text analytics, I have enabled more strategic, informed decision making across the business. I'm particularly proud of the optimisation strategy I developed, which has driven an impressive $6 million of annualised revenue to date. This result is testament to the power of data-driven decision making and strategic optimisation. I have led a team through a mix of mentorship and direction to ensure they excel in their roles. Through this hands-on approach, I've been able to nurture their development while contributing to the success of the business. Show less I have led three critical areas - Analytics, Optimisation, and Voice of the Customer. My role encompasses the strategic management and direction of these areas, as well as leading a team of dedicated analysts. One of my key accomplishments in this role was defining the data and analytics strategy. I delved into revenue opportunities, enhanced existing processes, and developed new reporting systems. This comprehensive approach enabled me to unearth and capitalise on previously untapped… Show more I have led three critical areas - Analytics, Optimisation, and Voice of the Customer. My role encompasses the strategic management and direction of these areas, as well as leading a team of dedicated analysts. One of my key accomplishments in this role was defining the data and analytics strategy. I delved into revenue opportunities, enhanced existing processes, and developed new reporting systems. This comprehensive approach enabled me to unearth and capitalise on previously untapped growth areas. I also initiated a restructure within my team to enhance the delivery of our services. Every stakeholder was assigned a dedicated analyst, streamlining communication and improving the efficiency and effectiveness of our data-driven decisions. I have taken proactive steps to improve data literacy across the organisation. Regular training sessions for all platforms have empowered my colleagues to understand and utilise data more effectively, enhancing overall business performance. Another key part of my role has been introducing advanced analysis. By emphasising actionable insights, like Lifetime Value (LTV), regression, and text analytics, I have enabled more strategic, informed decision making across the business. I'm particularly proud of the optimisation strategy I developed, which has driven an impressive $6 million of annualised revenue to date. This result is testament to the power of data-driven decision making and strategic optimisation. I have led a team through a mix of mentorship and direction to ensure they excel in their roles. Through this hands-on approach, I've been able to nurture their development while contributing to the success of the business. Show less
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Hive
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United Kingdom
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Consumer Electronics
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1 - 100 Employee
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Senior Product Analyst
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Feb 2019 - Jan 2021
During this role, I worked closely with product owners and overseeing web, app, and conversion rate optimisation. One of my key responsibilities was to foster a data-driven culture within the business. During my tenure, I was instrumental in providing recommendations for a digital transformation project, which saw our baseline conversion improve by an impressive 30%. This significant uplift is a testament to the power of innovative, data-driven decision-making strategies. My… Show more During this role, I worked closely with product owners and overseeing web, app, and conversion rate optimisation. One of my key responsibilities was to foster a data-driven culture within the business. During my tenure, I was instrumental in providing recommendations for a digital transformation project, which saw our baseline conversion improve by an impressive 30%. This significant uplift is a testament to the power of innovative, data-driven decision-making strategies. My responsibilities extended to the end-to-end management of Conversion Rate Optimisation (CRO). I created a CRO and personalisation roadmap, implemented tests using the VEC, analysed the results, and recommended feature roll outs. This systematic approach allowed for continuous improvement and growth. One significant achievement was the implementation of a benefit tracking framework and new KPIs for feature releases. This provided a more robust system for tracking our success and shaping our product development strategy. As part of my role, I also offered training to stakeholders. By sharing my knowledge and expertise, I helped empower others to make more informed, data-driven decisions. I regularly presented to the Managing Director and Senior Leadership, giving strategic insights and updates. This role allowed me to demonstrate my excellent communication skills and ability to influence decision-making at the highest level. Show less During this role, I worked closely with product owners and overseeing web, app, and conversion rate optimisation. One of my key responsibilities was to foster a data-driven culture within the business. During my tenure, I was instrumental in providing recommendations for a digital transformation project, which saw our baseline conversion improve by an impressive 30%. This significant uplift is a testament to the power of innovative, data-driven decision-making strategies. My… Show more During this role, I worked closely with product owners and overseeing web, app, and conversion rate optimisation. One of my key responsibilities was to foster a data-driven culture within the business. During my tenure, I was instrumental in providing recommendations for a digital transformation project, which saw our baseline conversion improve by an impressive 30%. This significant uplift is a testament to the power of innovative, data-driven decision-making strategies. My responsibilities extended to the end-to-end management of Conversion Rate Optimisation (CRO). I created a CRO and personalisation roadmap, implemented tests using the VEC, analysed the results, and recommended feature roll outs. This systematic approach allowed for continuous improvement and growth. One significant achievement was the implementation of a benefit tracking framework and new KPIs for feature releases. This provided a more robust system for tracking our success and shaping our product development strategy. As part of my role, I also offered training to stakeholders. By sharing my knowledge and expertise, I helped empower others to make more informed, data-driven decisions. I regularly presented to the Managing Director and Senior Leadership, giving strategic insights and updates. This role allowed me to demonstrate my excellent communication skills and ability to influence decision-making at the highest level. Show less
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Ted Baker
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Retail Apparel and Fashion
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700 & Above Employee
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Digital Marketing Analyst
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May 2018 - Feb 2019
I worked as a Digital Marketing Analyst at Ted Baker. One of my significant contributions was acting as the project lead on an Adobe Implementation. I successfully bridged the communication gap between non-technical stakeholders and developers, translating business needs into tagging requirements and solution designs. My role required me to provide channel analysis with a strong emphasis on ROI and marketing efficiency. My recommendations were taken into consideration for campaign… Show more I worked as a Digital Marketing Analyst at Ted Baker. One of my significant contributions was acting as the project lead on an Adobe Implementation. I successfully bridged the communication gap between non-technical stakeholders and developers, translating business needs into tagging requirements and solution designs. My role required me to provide channel analysis with a strong emphasis on ROI and marketing efficiency. My recommendations were taken into consideration for campaign planning, highlighting my role in the strategic decision-making process. I also took charge of data collection using Tealium for Tag Management. My proficiency in mapping variables and implementing 3rd party marketing tags made me a valuable asset to the team. This experience has equipped me with in-depth understanding and practical knowledge in digital marketing tools and techniques. In line with the company's culture, I championed a "data first" approach. I improved processes and hosted analytics training sessions to promote this culture within the team, helping to make data-driven decisions a cornerstone of our operations. I was also responsible for managing one direct report. This experience honed my leadership skills, teaching me how to balance providing guidance and fostering independence in my team member. Show less I worked as a Digital Marketing Analyst at Ted Baker. One of my significant contributions was acting as the project lead on an Adobe Implementation. I successfully bridged the communication gap between non-technical stakeholders and developers, translating business needs into tagging requirements and solution designs. My role required me to provide channel analysis with a strong emphasis on ROI and marketing efficiency. My recommendations were taken into consideration for campaign… Show more I worked as a Digital Marketing Analyst at Ted Baker. One of my significant contributions was acting as the project lead on an Adobe Implementation. I successfully bridged the communication gap between non-technical stakeholders and developers, translating business needs into tagging requirements and solution designs. My role required me to provide channel analysis with a strong emphasis on ROI and marketing efficiency. My recommendations were taken into consideration for campaign planning, highlighting my role in the strategic decision-making process. I also took charge of data collection using Tealium for Tag Management. My proficiency in mapping variables and implementing 3rd party marketing tags made me a valuable asset to the team. This experience has equipped me with in-depth understanding and practical knowledge in digital marketing tools and techniques. In line with the company's culture, I championed a "data first" approach. I improved processes and hosted analytics training sessions to promote this culture within the team, helping to make data-driven decisions a cornerstone of our operations. I was also responsible for managing one direct report. This experience honed my leadership skills, teaching me how to balance providing guidance and fostering independence in my team member. Show less
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Boden
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Retail Apparel and Fashion
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500 - 600 Employee
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Digital Insight Analyst
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Jan 2016 - Apr 2018
I joined Boden as a Data Insight Analyst in January 2016, and later was promoted to Digital Insight Analyst. This advancement came as recognition of my capabilities, validating my analytical skills and strategic thinking in the field of data analysis. In my role, I was embedded within the ecommerce team. Our primary focus was to shift towards a proactive analysis of customer behaviour. We aimed to anticipate customer needs and desires, to better serve them and in turn, drive our business… Show more I joined Boden as a Data Insight Analyst in January 2016, and later was promoted to Digital Insight Analyst. This advancement came as recognition of my capabilities, validating my analytical skills and strategic thinking in the field of data analysis. In my role, I was embedded within the ecommerce team. Our primary focus was to shift towards a proactive analysis of customer behaviour. We aimed to anticipate customer needs and desires, to better serve them and in turn, drive our business forward. I utilised RFM (Recency, Frequency, Monetary) customer segments to personalise online experiences. Through this targeted approach, I was able to positively influence our conversion rates. It demonstrated how personalised user experiences could greatly enhance engagement and drive business results. My role was also responsible for consolidating data from both online and offline sources to understand customer interaction with the brand. By creating a holistic view of our customer journey, I could provide valuable insights that helped shape our customer experience strategy. The integration of online and offline data sources gave us a 360-degree view of our customers, enriching our understanding and shaping our business strategies.
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Junior Digital Analyst
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Jan 2016 - Jan 2017
In January 2016, I embarked on my journey with Boden as a Junior Digital Analyst. This was my initial exposure to the world of ecommerce analytics, setting the foundation for my career and future advancements within the organization. My role as a Junior Digital Analyst was diverse and engaging. I delved into various aspects of digital data, working on projects that entailed scrutinising website performance, user engagement, and customer behaviour patterns. This experience helped me… Show more In January 2016, I embarked on my journey with Boden as a Junior Digital Analyst. This was my initial exposure to the world of ecommerce analytics, setting the foundation for my career and future advancements within the organization. My role as a Junior Digital Analyst was diverse and engaging. I delved into various aspects of digital data, working on projects that entailed scrutinising website performance, user engagement, and customer behaviour patterns. This experience helped me develop a keen understanding of data analysis in an ecommerce context. A key part of my role was communicating data insights to the team. I learned how to transform complex data into understandable narratives that could be easily digested by individuals without an analytical background. This honed my skills in data visualization and storytelling, which are crucial for any data professional. During my tenure, I was part of a collaborative and fast-paced environment. I worked closely with my colleagues to support our collective objectives, learning the nuances of team dynamics in the professional world. This initial role at Boden laid a solid groundwork for my subsequent promotions and achievements. It was during this year that I fostered my love for data and analytics, and truly appreciated their potential in driving business success.
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Jimmy Choo
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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European Stock Coordinator
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Aug 2014 - Dec 2015
In September 2014, I accepted the role of European Stock Coordinator. This position marked an important milestone in my professional journey, introducing me to the complexities of inventory management and logistics on a European scale. My primary responsibility was to ensure the smooth coordination of stock across various locations. I was charged with tracking and managing the movement of inventory, ensuring its timely delivery, and addressing any issues that could impact stock… Show more In September 2014, I accepted the role of European Stock Coordinator. This position marked an important milestone in my professional journey, introducing me to the complexities of inventory management and logistics on a European scale. My primary responsibility was to ensure the smooth coordination of stock across various locations. I was charged with tracking and managing the movement of inventory, ensuring its timely delivery, and addressing any issues that could impact stock availability or distribution. In this capacity, I had the opportunity to collaborate with a diverse range of stakeholders, including suppliers, warehouse teams, and retail outlets. This cross-functional interaction honed my communication and problem-solving skills, and also provided me with a comprehensive understanding of the supply chain. A key aspect of my role was dealing with the unexpected - be it sudden changes in demand, logistical disruptions, or inventory discrepancies. I learned to think on my feet and make informed decisions swiftly, which were critical in maintaining seamless stock flow. My tenure as a European Stock Coordinator was both challenging and rewarding. It served as an invaluable lesson in the mechanics of international logistics and equipped me with the skills necessary to excel in a fast-paced, dynamic environment.
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CRM Data Analyst
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Jun 2014 - Sep 2014
In July 2014, I joined Jimmy Choo as a CRM Data Analyst, a role that gave me an opportunity to delve into the world of fashion while leveraging my analytical skills. My primary role was to mine and interpret customer data to facilitate strategic CRM initiatives. I analyzed customer behaviour and preferences to provide insights that informed our customer engagement strategies. This role required both technical precision and creative thinking, as we sought to translate data into impactful… Show more In July 2014, I joined Jimmy Choo as a CRM Data Analyst, a role that gave me an opportunity to delve into the world of fashion while leveraging my analytical skills. My primary role was to mine and interpret customer data to facilitate strategic CRM initiatives. I analyzed customer behaviour and preferences to provide insights that informed our customer engagement strategies. This role required both technical precision and creative thinking, as we sought to translate data into impactful customer experiences. Part of my responsibility was to enhance our CRM database's quality and integrity. I worked on consolidating, cleaning, and augmenting customer data, ensuring it was robust and reliable for further analysis. Through this process, I learned the importance of good data management practices in driving successful CRM strategies. Despite the short tenure, my experience at Jimmy Choo made a lasting impact. It honed my ability to apply data analysis in a business context, especially in the high-paced, customer-focused world of luxury retail. The role gave me a robust understanding of how to leverage data to understand customer behaviour and preferences better, ultimately enhancing customer relationships.
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Education
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2015 - 2015
General Assembly
Introduction to Data Science -
2012 - 2013
UCL
Master of Science (MSc), Global Governance and Ethics -
2009 - 2012
The University of Sheffield
Bachelor of Arts (B.A.), Social Policy and Sociology
Community
